Pros & Cons Of Social Promotion

Social promotion is the practice of passing students to the next level or grade simply to ensure their peers do not leave them behind, even though they don't meet the academic standards. Society practices social promotion to help both students with learning disabilities and low-performing students. Research suggests, however, that social promotion does not help a student, and cities such as New York, Detroit and Chicago have set up policies to stop this practice.

Peer Pressure as a Driving Force

Children want acceptance from their peers, and this peer pressure in the right conditions is a source of motivation to stay on track academically. Students work hard not only to improve themselves but to make sure they remain in the same classes as their friends. Research shows that students who continue developing relationships with their peers stay in school until graduation and reduce cases of dropping out.

Avoid Low Self-Esteem and Psychological Damage

A retained child goes through stigmatization from his friends and this often leads to low self-esteem and psychological damage. Social promotion helps a student gain self-esteem by avoiding alienation that arises from grade retention. A student feels left behind when retained at a certain grade as the friends move on to the next and they begin to view themselves as a failure. Social promotion protects the emotional and social adjustment of the poor-performing students.

Uneducated Workforce

Social promotion gives students the illusion that they are capable and have mastered the necessary skills. But students who pass through school without being held to academic requirements may find themselves unable to perform their expected duties when they enter the workforce. Social promotion helps with the self-esteem of the students in school but does nothing for the graduates who discover they have not mastered the basic skills such as English and math, which are essential.

Wrong Message

Social promotion aims to build up a student's confidence, but the message conveyed is different. The concept encourages low expectations. Passing a student through a grade when she has not met the required standards encourages her to accept failure. A student who notices his teachers pass him regardless of his grades stops trying. The student acquires "learned helplessness" -- that is, he believes he is not capable of achieving anything and thus needs to be socially promoted.

Tags: Social promotion, their peers, have mastered, promotion helps, Social promotion

Help With Alcohol Withdrawals

Alcoholics can rarely quit drinking by themselves.

Alcohol can be extremely addicting. While some people are much more susceptible to alcoholism than others due to genetics and environmental factors, anyone can go through alcohol withdrawal if they developed the habit of drinking too much. Withdrawal symptoms can be very severe, both physically and psychologically. Headaches, clammy skin, nausea, shaking, insomnia and depression are common signs of alcohol withdrawal. If someone you know is suffering through these problems, there is only so much you can do to help, but your assistance could make all the difference toward recovery.

Instructions

1. Take the alcoholic to a doctor, if at all possible. If the alcoholic is experiencing delirium tremens, which are often severe hallucinations, doctor intervention is a must and 9-1-1 should be called. This is also true if the alcoholic has another existing medical condition. If the alcoholic is not experiencing DTs and you can't get him to a doctor, call a doctor regularly to keep the physician updated on his current condition so you can follow experienced medical advice.

2. Remove alcohol from the house. Alcoholics will often seek out alcohol aggressively when going through withdrawal and the only way of preventing them from locating some is to ensure none is in the home.

3. Hide the car keys or keep them on you. The alcoholic may wish to drive somewhere for alcohol and is in no condition to drive when in a withdrawal state.

4. Keep the alcoholic hydrated. She may have severe nausea and be vomiting. If she can't keep water down, try a small amount of sports drink and several soda crackers, which often assist with nausea.

5. Keep the alcoholic nourished by feeding him organic food and vitamin supplements if he can hold them down. Processed "junk" food can make withdrawal symptoms worse and coffee can make the alcoholic more upset and edgy. The National Institute on Alcohol Abuse and Alcoholism recommends magnesium supplements to help prevent seizures and to lessen withdrawal symptoms.

6. Provide blankets. The alcoholic could alternate between feeling very hot and very cold and blankets can make the cold periods more bearable.

7. Follow a doctor's instructions regarding the administering of any prescription medication and stick to the times and amounts on the bottle.

Tags: alcohol withdrawal, alcoholic experiencing, Keep alcoholic, which often

Do Marketing

A website is an important part of marketing.

Marketing is a crucial part of business development. A successful marketing plan allows your company to help convince customers to purchase your products or services and raises your brand recognition among your target audience. As you develop marketing strategies for your business, consider how you can use promotional tools that fit within your budget and reach potential customers when they are most receptive. Effective marketing can boost your sales and profits, and contribute to business growth.

Instructions

1. Know your audience. One of the most important foundations of a marketing plan is a solid knowledge of your target customer. List the types of people who would be in the market for your type of product or service, and do research to gather additional information. Find statistical data about your business location, including consumer buying behaviors, economic information and information about family size. Collect information about the habits, preferences, jobs and goals of your target audience.

2. Research your competitors. Find out stand out from other companies that are selling similar products or services by getting to know them. Collect brochures, look at their websites, and take note of how they present their unique selling points. Compare your products to competitors' products and identify the reasons a customer should choose yours above all others.

3. Lay out marketing strategies to achieve business goals. Write a marketing plan that explains the results of your audience analysis and market research, and explains how your product or service will stand out from the crowd. Conclude the report with a section that explains the marketing activities you will undertake to support your company's strategic plan and business goals. Develop a calendar that plots each marketing activity at a specific time over the year, making sure that your marketing budget will cover each strategy.

4. Design marketing materials that speak to your target audience. Focus on the needs of your customers and write copy that explains clearly how your product or service will benefit them. Based on your audience analysis, use language, images and graphics that appeal to the ideal customer.

5. Establish a presence across a variety of media. In the beginning of a marketing program, you can try out a variety of efforts to find the ones that will be the most effective for your target audience. As time passes, monitor the success of each strategy and eliminate those that do not achieve results and a high return on investment.

Tags: your target, target audience, your target audience, marketing plan, product service

Request A High School Transcript In Delaware

Request a transcript from a school in Delaware by drafting a letter and sending it to the proper school authorities.

Requesting a high school transcript in Delaware requires the knowledge of where the transcript is housed, a valid identification card and a letter of request. Small school districts house their transcripts onsite, while urban areas have one main location. Transcripts may not be requested over the phone if they are for personal use; a faxed form or a letter is required with the proper identification attached. Transcripts requested for college admission require only a phone call or letter requesting the transcript be sent to the appropriate college.

Instructions

1. Locate the address of the location where the transcripts are kept from your Delaware school. Phone the school directly and ask for the address or look the address up in a phone book or on the Internet.

2. Draft a business letter with your name, address, phone number and date at the top. Draft the entire letter in block format. This means the address, salutation, body of the letter and closure all begin at the left hand margin. Double space and add the Delaware school's name and address.

3. Double space and add RE:, which is short for regarding. Type the reason for the letter. Example: Transcript request for Joe Smith.

4. Double space and add the salutation. Example: To whom it may concern:

5. Double space and begin the main body of the letter. Example: This is a request for the transcript of Joe Smith. I attended East High in "city's name," Delaware from 2002 until 2006. My graduation date was May 29, 2006. Please send a copy of my transcript to my home. (Add your address.) I've enclosed a copy of my current driver's license to verify the validity of my request. If you have any questions, please phone me at (add phone number).

6. Double space and add the closure. Example: Sincerely, Joe Smith.

7. Include a legal size self-addressed stamped envelope in which your Delaware high school transcript can be sent to you.

8. Check with the school two weeks after mailing your request to ask how the process is progressing. Normal return time for transcripts is two to four weeks.

Tags: Double space, address phone, body letter, Delaware school, high school, letter Example

Cite Documentaries In Mla

The Modern Language Association (MLA) is a style of research and research writing that includes in-text citations and bibliographies. Most MLA in-text citations involve a parenthetical that includes the page number from which you got the information, but there is no page number when citing a documentary. In this case, you must mention the documentary in the body of the text, and cite it properly in the works-cited or bibliography section.

Instructions

1. Reference the documentary in the text as you begin discussing the information you got from the movie. Mention the name of the movie in italics, as well as the director or creator of the documentary. Since there is no page number, you do not need to do an in-text citation in parentheses.

2. Include the documentary in your works-cited or bibliography page. List the documentary's name first, in italics, followed by a period.

3. State the director and producer directly after the name in this fashion: "Dir. Director's name. Prod. Producer's Name."

4. Place the year the documentary was made after the name of the producer. Then state the production company's name, followed by a comma, followed by the release date and a period. Finally, state the documentary form, such as DVD or VHS, then finish the citation with a period.

Tags: page number, after name, in-text citations, that includes, there page

Find Cheap Advertising

Find Cheap Advertising

If you're just starting your business ' or tight on advertising funds ' there are plenty of ways to get your message to the public without spending a bundle.

Instructions

1. Form your own in-house advertising agency. Traditional outlets like newspapers and magazines offer discounts to agencies that place advertising with them. Using this tactic, you're also more likely to receive early notices of special rates and the first shot at remnant space ' ad space still available at press time that is offered at a significantly lower rate.

2. Place ads in lower-priced publications like weekly shoppers, charity and trade newsletters, and college and community newspapers.

3. Use the classified section of your local newspaper for both classified and display ads. Often, small display ads can be run in the classified section of newspapers and magazines for less money than it would cost you to run the same ad in another part of the publication.

4. Offer to put your suppliers' logos in your display ads in return for a small contribution toward the price of the ad.

5. Ask your existing customers to help you spread the word. Satisfied customers are your best and cheapest way to advertise.

6. Take matters into your own hands. Distribute handbills and fliers on the street, under car windshield wipers, and to local businesses. Leave hanging ads on doorknobs in residential neighborhoods and throughout apartment complexes.

7. Participate in a coupon mailing. There are usually a number of companies that participate in each mailing, which reduces the cost considerably.

8. Purchase a magnetic sign to place on your vehicle. You can remove the sign when you need to, and you'll have your own mini-billboard on wheels.

Tags: Cheap Advertising, classified section, Find Cheap, Find Cheap Advertising, newspapers magazines

Bank Teller Information

Tellers perform transactions in financial institutions.

If you've ever transacted business at a bank, you've probably interacted with a bank teller. Tellers greet customers at the bank's indoor counter or drive-through window and assist them in conducting their business. Tellers should be proficient at working with money and possess strong customer service skills. They must also be dependable and trustworthy because they are often required to handle large sums of money.

Function

Tellers handle a variety of transactions for customers who enter the bank. They may make deposits, facilitate withdrawals or provide information about a customer's account. They cash checks for customers such as payroll checks or checks received from government entities. Tellers may also perform additional services such as selling travelers' checks or savings bonds.

Misconceptions

Some may think that bank tellers work only during the hours that the bank is open to the public. However, tellers may be required to arrive well before the bank opens and stay well after closing time. Tellers must prepare for their day by verifying the amount of money in their drawers, and they must reconcile the amount remaining in their drawers with the record of the day's transactions at the end of their shift. Traditional "banker's hours" are also becoming a thing of the past, as many banks now feature branches in supermarkets that are open on evenings and weekends.

Benefits

Tellers perform a customer service role so they can benefit the bank by being attentive to customers' needs. A teller may be the only bank employee who the customer interacts with on a regular basis, so customers may base their decision whether to maintain their account or use additional services largely on how well they are treated by the tellers. Therefore, the better the customer service training provided by the bank, the more it can benefit in the long run.

Education/Training

To gain employment, bank tellers should have a high school diploma. Some recent college graduates accept a teller position as a way of gaining entry into the banking field. Tellers are usually trained to perform their duties while on the job, although the bank may provide additional training in customer service skills.

Potential

A bank teller is regarded as an entry-level employee, so the income is relatively low for the position. The median annual salary for bank tellers was $23,610 as of May, 2008, according to the Bureau of Labor Statistics. However, tellers with college degrees who demonstrate proficiency at the job and strong leadership skills may quickly move into the more lucrative area of bank management.

Tags: customer service, bank tellers, additional services, bank teller, customer service skills

Consequences Of Plagiarism For Students

Plagiarism has been made easier with the growth of the Internet.

Plagiarism is a growing problem on both high school and college campuses. In academia, plagiarism is the use of someone else's words or ideas without giving due credit. The growth of the Internet provides students with a wide range of information, making it easier for them to plagiarize papers, projects and articles. Plagiarism is not tolerated at most schools and can have severe consequences for students.

Expulsion

Most high schools and colleges take plagiarism very seriously and will often expel students caught stealing ideas. At some schools, it will take a few offenses to be expelled, but many schools will expel students after just one offense. Students who are expelled from a college may find it difficult to find another school that will accept them. Expulsion from high school is usually recorded on a permanent record, and students may be forced to finish their education elsewhere.

Removal and Failure of the Course

Students caught plagiarizing can fail and be expelled from the course. In some cases, the student may just fail the assignment she plagiarized. In college, expulsion from a necessary course may make it difficult for a student to graduate. Failing a course can make it difficult for high school students to be accepted to a college or university.

Legal Action

Students who plagiarize can face serious legal action. The owner of the plagiarized work can sue the student for copyright infringement. Students can also be sued for slightly altering text and passing it off as their own. A lawsuit can be very expensive for the plagiarist and will follow the student around on a permanent record.

Tags: high school, course make, course make difficult, expel students, expelled from, growth Internet

The Average Salary Of An Assistant Media Planner

Assistant media planners look at the latest trends and market research to put together recommendations for clients.

Advertising is a field comprised of professionals whose specialties encompass a plethora of creative and business areas. In addition to account executives, copywriters, graphic designers and media buyers, media planning professionals research and recommend different types of media that should be included in ad campaigns. However, media planners must first become assistant media planners to learn the basics of media planning and the advertising industry. The average salary for assistant media planners in the U.S. was $41,000, according to a June 2011 Simply Hired report.

Function

In Monroe Community College's career profile for advertising and public relations, the national average salary for assistant media planners was listed as $39,470, according to a 2007 Bureau of Labor Statistics report. Assistant media planners generally assist senior-level media planners in the development of local, national and international media campaigns. These entry-level professionals conduct industry research and market analyses, create client activity reports and prepare campaign reviews. Media planning departments then send their recommendations to media buyers, who purchase ad space based on client specifications and budget parameters. Likewise, assistant media planners work closing with their agency's buying department to make sure client portfolios are in compliance with media plans and guidelines.

Geography

In June 2011, Indeed.com showed that assistant media planner salaries ranged across geographic regions. For example, assistant media planners employed in Arizona averaged $44,000 annually. Assistant media planners working in North Carolina received an average annual wage of $48,000. In California, assistant media planners were paid an average annual wage of $54,000 per year. The average salary for assistant media planners in Arkansas was $50,000 per year.

Advancement

Assistant media planners who excel on the job can advance their careers and increase their salary potential. Volunteering for increasingly complex projects and handling large client accounts boosts candidates' credentials for senior media planner roles. Assistant media planners can also enroll in continuing education courses to build their knowledge in subjects such as marketing, psychology, accounting and graphic design.

Additional on-the-job training in industry software programs, project management, client relations and market trends also helps assistant media planners progress to supervisory roles. Often, assistant media planners with enough experience transition to managerial roles within marketing and advertising. The Bureau of Labor Statistics stated that advertising and promotions managers earned an average salary of $98,720 as of May 2010.

Job Outlook

Although the advertising agency is sensitive to economic downturns, budget cuts and other industry changes, the Bureau of Labor Statistics predicts that jobs for advertising and PR professionals will grow 8 percent through 2018. As the economy expands and new products and services are introduced to the marketplace, businesses will seek advertisers to help them compete for consumers' attention. Assistant media planners with a bachelor's degree and knowledge of the latest multimedia tools will have the best job prospects during this time period.

Tags: media planners, average salary, assistant media, assistant media, assistant media planners, assistant media planners

Jobs That Are Fun

One fun occupation is leading tourists on adventures as a guide.

Fun is in the eye of the beholder. Reportedly, being an emergency room physician is fun in the sense that it's exciting and fast-paced and pays well. Chefs, especially head chefs, seem to have fun in their creative, high-energy positions. But some jobs are specifically about fun. It's difficult to quantify the pay in such jobs because many people work as independent contractors and their pay is based on their success.

Adventure Guide

Adventure guides might take clients whitewater rafting, mountain climbing, zip lining through the jungle, scuba diving, or on safaris or any number of different exciting adventures. They get to work out of doors doing activities that they, presumably, love. Most adventure guides have certifications in the activities they lead. They can either work for a company that provides adventures or create their own tour companies. They often have opportunities to work all over the world. The Outdoor Ed website offers a list of possible training opportunities (see Resources).

Comedian, Comic Writer

Comedians always have to look on the funny side of life. Comedians and comic writers may do stand-up comedy; work for improvisational theaters; write for comedy shows or movies; or write humor lines for greeting card companies. The American Comedy Institute in New York has workshops, private coaching and a one-year program in comedy (see Resources).

Cruise Staff

The job of a cruise staff member is to have fun and make sure that everybody else does, too. Cruise staff members socialize with people on cruises, play games, dance with passengers, get passengers involved in events on the cruise, call bingo and sometimes perform in the ship's entertainment. Opportunities to work as cruise staff members can be found on the Cruise Line Jobs website (see Resources).

Video Game Designer

The objective is fun. Video game designers create the scenarios, the stories, the characters, the perils and the escapes that other people spend hours figuring out. Most video game designers work with a team of others who might be responsible for illustrations, sound or programming. There are specific college programs now for people who want to go into video games for a career. The website Digital Dreamer lists several (see Resources).

Tags: cruise staff, game designers, staff members

How Is The Concept Of The Marketing Mix Applicable To The Marketing Of Services

Seven Ps are often required to effectively apply the marketing mix to services.

The conventional concept of the marketing mix with the four Ps of marketing -- product, price, presentation and promotion -- is most applicable to tangible products. The 21st century application of the marketing mix to intangible services expands the four Ps to include three additional Ps of participants, physical evidence, and process, according to the BusinessDictionary website definition of services marketing mix.

Marketing Mix Overview

The marketing mix is a set of key elements of marketing that are interrelated. Companies consider apply this mix of elements in the marketing of their brands and products. While various interpretations of the marketing mix are said to exist, the most commonly recognized marketing mix is known as the four Ps of marketing. Product addresses the specific benefits of tangible goods. Place is more often referred to as distribution. Price indicates whether you sell a low-cost, value-oriented, or premium solution. Promotion involves the communication tools and media used to market and promote.

Extended Marketing Mix

The Learn Marketing website outlines the seven Ps included in the contemporary "Service Marketing Mix/Extended Marketing Mix." Marketing academics developed this expanded version of the marketing mix to address perceived gaps in applying the mix to intangible services. The fifth element of people relates to the reality that talented, service-oriented professionals deliver intangible services. Process, the sixth element, outlines the consistent standard for delivering efficiently and accurately to the customer. Physical evidence, the seventh element, takes into account the customer's need to see tangible proof that service delivery has taken place.

Marketing Mix Evolution

The four Ps of marketing are standard in academic teaching of the marketing mix. However, as the U.S. economy becomes more dominated by service industries, more reliance on expanded interpretations is likely, according to the MMC Learning website's overview of the marketing mix. Even product sellers must deliver intangible services to enhance perceived value. The StateUniversity website article "The American Workplace -- The Shift To A Service Economy" notes that the American workplace has shifted from predominately product-oriented to predominantly service-oriented since World War II. The Bureau of Labor Statistics indicated a 5 to 1 ratio of service workers to product makers in 2005. Thus, more companies should consider the benefits of the broader service-oriented application of the marketing mix.

Additional Insights

The Learn Marketing site also points out that common service characteristics impact the need for an expanded marketing mix. These include Lack of ownership (of a service), Intangibility, Inseparability, Perishability and Heterogeneity. Not surprisingly, it is noted that managing services is much more complicated than managing products. This supports the reasoning behind an expanded marketing mix. Learn Marketing points to a greater ease in standardizing products versus services. The marketing mix is, after all, intended to create consistency in marketing position. Standardizing a service is a challenge given the reliance on people for delivery, the burden of providing physical evidence and the need for a well-outlined process.

Tags: intangible services, four marketing, Learn Marketing, application marketing, deliver intangible

Write An Advertising Essay About Your Hair Salon Business

Hair salons must be competitive to draw customers.

Let potential customers know what your salon has to offer by writing a clear, attention-grabbing ad. Whether you plan to run an ad in a local paper or on a radio station, include your essay in a newsletter to your mailing list or offer potential customers a brochure or pamphlet, a well-written advertising essay will both inform and attract clients. With a little planning and thought, you can write a professional, engaging essay that will let people know that your hair salon offers something unique.

Instructions

Planning

1. Decide the primary audience for your essay. Be as specific as possible: "Middle class women, 30 to 60, who already use other salons and might switch to me," or "Teenagers looking for a salon to provide ethnic styles" or "Customers I already have who might use more of my services." Remember, your primary audience is not your only audience; rather, it's the group you are most hoping to reach with your ad.

2. Decide how and where people will read or hear your essay. In a local newspaper? In a Yellow Pages ad? On the radio? In a newsletter? Make a note of the word count, typeface, accompanying photos or drawings permitted, and other basic facts about what your essay needs to end up looking like.

3. Brainstorm what you want to say. Jot down anything that comes to mind; you will pick and choose later on.

Focus on what makes your business different from other salons. Your "brainstorming" list might include entries like "low overhead---cheap," or "experience---this is the third salon I've run" or "something for everyone---more services than other local salons." You should end up with at least five or six ideas, and maybe a page full of them.

4. Turn your brainstorm list into an outline. Choose the from two to four ideas that are most important to include. Put them in the order you want to cover them in your essay. Finally, write under each of them the other, more minor points from your list that logically fit under that heading, plus any other supporting points that occur to you. For example, if your first main point is "highly qualified staff," you might group "my background," "all employees certified beauticians" and "30 years combined experience" under that heading.

Writing

5. Write a rough draft of your essay. Write a paragraph about each of your main points, "fleshing out" the main point with the supporting details you listed on your outline. A rough general guide is to write one sentence about each of your "secondary" points.

6. Use short, clear sentences. Be as specific as you can---not "we provide a range of services other than hair care," but "We also offer manicures, pedicures, facials and tanning." Avoid using many adverbs and adjectives; instead, use active verbs and specific nouns.

7. Make sure your first sentence grabs your readers' attention and tells them exactly what your overall message is. This is your only chance to get someone interested enough to keep reading.

Polishing the Final Draft

8. Set your essay aside overnight or for a few days if you can. Then read it aloud, making a note of anything you want to change.

9. Ask at least one other person to read your essay. Ask him or her to suggest changes or corrections. See if your reader can summarize the essay for you in his or her own words, so you can be sure you made the points you wanted to make.

10. Proofread your essay carefully. Typos look cheap and unprofessional, and your essay should reflect the image you want your salon to have.

Tags: your essay, what your, about each, about each your, audience your, each your, main point

Sample Of A Sales Assistant Job Description

Sales assistants are found in real estate, car, retail and corporate sales, among other areas.

A sample job description for a sales assistant provides companies with the opportunity to review the relevant skills required for the job and develop their own job description based on the specific needs of their organization. A sample job description is also useful for sales assistants on the job hunt - reviewing a job description is useful when preparing your resume or getting ready for an interview.

Relationship Management

Sales assistants meet and greet before passing clients over to higher-ups.

A sales assistant supports sales associates and senior members of the team, such as a sales manager or vice president, in managing relationships. Typically a sales assistant will not deal with major clients or accounts on their own. However, they will be involved as part of a team and typically do help manage existing customer relationships. Completing service calls, providing follow-up support and acting as a liaison between sales and service staff and the client is an appropriate role for a sales assistant.

Training and Product Familiarization

An entry-level job like a sales assistant will require ongoing training. Although in any career or field ongoing professional development is necessary, as a new hire in an organization, learning about products and services is essential. The sales assistant will spend time learning about the lines of business as they relate to sales and developing knowledge of the corporate sales strategy.

Administrative Work

Sales assistants complete paperwork and organize important documents on behalf of other members of the team. They submit paperwork to senior management for approval for most items. They also complete filing assignments, conduct sales-focused research and answer phone calls on behalf of the sales team.

Promotions

Sales assistants coordinate in-house promotions. They work with contest winners, source prizes internally and have promotions approved by senior members of the team. They are also responsible for logistics such as making ballots, setting up ballot boxes or setting up social media contests, such as Facebook contests.

Tags: sales assistant, Sales assistants, assistant will, members team, sales assistant will

Write A Job Description Template

Create a job description template on your computer to speed up your job search.

Whether you're a small business owner or a human resources manager at a large corporation, hiring employees is part of your job. To begin that process, you need to write job descriptions and post them online and in newspapers. One way to ease the job search process is to develop a job description template in a word processing program. You can create blocks of text in the document for the general information you want to provide for each job description.

Instructions

1. Open a new document in your word processing program. Save the file as "Job Description Template" on your desktop.

2. Create an appropriate heading for the top of your template. This could be something as simple as "Job Description," or you can include placeholder text so that you can include the full name. For example, the title of your template can be "Job Description: Job Title." You can change "Job Title" for each description, such as "Public Relations Account Executive."

3. List a summary of the job description. In this section, create a left-justified heading titled "Summary." Under the heading, include several blank lines where you can write a short paragraph that summarizes the job from qualifications to tasks.

4. Create a section titled "Job Responsibilities." Here you can jump into what the employee will do on a day-to-day basis. Place a blank, bulleted list in this section. Select "Format" and then "Bullets and Numbering" from the main toolbar. This section of the template is where you will add imperative phrases using action verbs to describe job tasks. For example, you could list "Manage a staff of 14 writers for a mid-sized daily newspaper."

5. Include who the employee reports to. You can use the heading "Reports To:" followed by a blank line, where you can include the information when filling out the specific job description. This can be a full name or a title. For example, you could write "Chief Financial Officer."

6. List required qualifications. This section should touch on the skills required for an applicant to successfully complete the job tasks. Format this section as a blank, bulleted list where you can include information like education requirements, job experience or managerial responsibilities that you expect.

7. Identify skills necessary for successful completion of the position. Create a "Skills" heading with a blank, bulleted list. Here you can add computer or interpersonal skills key to the position, like "Strong written and oral communication skills."

8. List contact information for the position. Qualified applicants will need to send their resumes and cover letters to a human resources employee in the company. Include a block for the contact information. If this information will not change from position to position, you can include the full information on the template. For example, you could write "Qualified applicants can send a resume and cover letter to Kelsey Miller, Human Resources Manager, at kmiller@mail.com."

9. Create a "Salary" heading with a block of blank text underneath the heading. Here you can list the salary or hourly wage for the position. If your company's policy is to withhold salary information until you make an offer, you can include standard text on the template like "Salary is commensurate with experience."

Tags: blank bulleted, blank bulleted list, bulleted list, example could, contact information, could write, Description Template

What Is A Sales Promotion Schedule

Sales promotions should only be one part of your marketing mix.

Sales promotions are initiatives an organization decides to implement to promote and increase sales, product usage or to shine a light on a new product or service. Sales promotions can differ greatly by company and industry, so putting together a complete list of common techniques is extremely difficult, at best. Here is an example of a generic approach to creating and executing a sales promotion schedule, which can be used by any company to help increase overall revenue.

Establish Promotional Sales Goals

Write a list of your company's overall sales promotional goals for the current quarter, year or other established time for completing a particular program. Your sales goals should follow basic marketing principles--get your product or service in front of your target market, and strongly encourage the decision-makers or individuals within that market to give your sales offering a "test run."

Establish Promotional Activities

Create promotional programs that include, for instance, vehicles such as discount coupons for customers; a sampling booth, table or other type of display at a local store; networking at trade shows and local after-hours business events with potential vendors, clients and even existing customers; or holding a contest where the winner receives a significant discount--or a free offering--for your product or service.

Review Previous Promotion Successes ad Failures

Review the success of all previous sales promotions. Based on that information and the list of your company's current sales promotional goals, write out a sales promotion schedule for the rest of the fiscal year that incorporates previous successful sales strategies, with the new information gleaned from up-to-date market research and findings.

Create a Detailed Spreadsheet

Build a spreadsheet to track every detail of your sales promotion schedule, which will help you clearly see what approaches work, as well as detailed information about each previous sales program. List the following columns--or use similar wording for each spreadsheet column: the planned promotion; the anticipated beginning and ending dates; items or resources that will be needed to execute the sales promotion schedule; projected costs and actual costs; the ongoing effectiveness of the promotion; and detailed notes about the outcome--what worked and what didn't work. Make sure to keep the spreadsheet updated daily with new and existing information.

Study a 12-month Calendar

Make note of the significant days and seasons, especially celebrations, special events and holidays. These days can be used in concert with your sales promotion schedule and applied to the current plan. You the need to make your sales and marketing team aware of upcoming holidays, and decide how those days can be used to increase your established sales promotion.

Put Your Plan into Action

State your sales objectives, which should include: increasing revenue; retaining and rewarding existing customers or clients; attracting new customers, clients or first-time buyers; depleting inventories of discontinued items; increasing the overall number of customers or clients; create a sense of urgency with prospects. Then, get everyone in your organization on board--from the chief executive officer to the receptionist, everyone should be aware of and possess intimate knowledge of the sales promotion schedule, because promoting your product or service should become embedded in your company's culture.

Review the Results

Look over the tracking spreadsheet of your sales promotion schedule and take note of how effective each approach is to the overall sales goals. Once you've reviewed the results and determined what worked and what did not work with your sales promotion schedule, meet with your sales and marketing teams and develop new strategies and new promotions for increasing sales based on all information gathered from the previous sales promotion. It's important to remember that, more often than not, running the same promotion over a long period of time discourages repeat business. Customers always seek fresh, new and valuable promotions.

Tags: sales promotion, sales promotion schedule, your sales, promotion schedule, product service, your sales promotion

Find Jobs In Promotions And Events

Promotions and Special Event Promotions are the easiest way to make money and have fun at the same time. These jobs usually pay anywhere from $10-150 an event or more. There are many companies out there who hire freelance promotion representatives to work a number of events in a variety of fields including entertainment, radio, product launces and branding. It is fairly easy to find jobs in this field and can be a fun way to make extra money in a creative environment.

Instructions

Find Jobs in Promotions and Events

1. Create a resume that details your experiences in promotions or working special events. If you have no experience in these fields, create a resume that details your work experience along with any special skills or expertise that qualifies you for the position you are applying for. Make sure to put your contact information on your resume so that potential employers can get in touch with you.

2. Take a recent photo of yourself or use your current headshot when applying for jobs in promotions and events. Employers want to see what you currently look like to make sure that you fit the job description.

3. Allow your personality to shine through when interviewing for these jobs. You must have an outgoing personality and the desire to netwrork and talk to the public. Most of these events require that you talk to as many people as possible, so you must be willing to talk to everyone.

4. Be flexible and return phone calls. You must have a fairly open schedule and you must get back to your employer. If you are called for a job, you must call back even if you cannot work. It is very important to be reliable and you must let your employer know that they can count on you to follow up with them. Don't apply for a position if you are not available for the duration of the event or promotion.

5. Contact companies who employ promotion and event representatives and let them know that you are available. There are many companies out there that hire freelance promoters and event specialists. You can find many of these companies online. A good resource is GC Marketing Services. They provide national employment and it is free to create a profile.

Tags: resume that, companies there, details your, Find Jobs, Find Jobs Promotions, hire freelance, Jobs Promotions

Home Business Tools For Traffic Leads

One key component to succeeding with your home business and website is driving a ton of qualified traffic to your site. Without qualified traffic, your website is like a store in the middle of the desert. Your home business is less likely to succeed. Use home business tools to get traffic leads for your business.

Keyword Services or Software

Get ranked on the first page of search engines for words people type into the search engine box, and some of these people will go to your website. First, pick a keyword or phrase that is a buying phrase. A buying phrase is a phrase someone types into the search engines when they are ready to buy. A phrase like "the price of a Sony model 456" is a phrase for someone looking for a specific solution, probably ready to buy the television. Once you have developed a list of buying keywords, use a free external keyword tool to determine how many times a month people use those phrases to look for a solution like the one you provide. From these numbers you can promote your site using those keywords and drive traffic to your site.

Pay-Per-Click Advertising

You can easily advertise your business using pay-per-click advertising, all ordered online from the convenience of your home. Pay-per-click advertising is the ads that show up on the side or top of a search-results page. You only pay for this advertising when someone clicks on your ad. When they do, you drive traffic directly to your website.

Content Creation and Syndication

You can also take content you have created, such as articles, and place them all over the Internet, like in directories or product- or service-specific sites. When people read and click on those articles, they bring the people who clicked on them to your website.

Social Networking

Sign up for social networking sites and services. Invite people to connect with you and get information from all of them; share information, too. When people connect and get information, they will often go to your website, building traffic to your site.

E-newsletter

Create your own e-newsletter, which is a newsletter, but in electronic form. Make your e-newsletter of interest to prospective clients and you will drive those prospects to your website to sign up for a subscription to your e-newsletter.

Tags: your website, traffic your, your site, traffic your site, your e-newsletter, buying phrase

Boss Definition

The word "boss" can be defined several ways. In one of the most common usages, "boss" is a transitive verb. "To boss" means to order someone around. A "boss" is (1) an employer or manager, or (2) a person with authority, a decision-maker, or a dominant person.

Pronunciation

Boss is pronounced \'bäs or 'bȯs\.

Etymology

Boss comes from the Middle English word "boce" and the Anglo-French word "bottia."

History

The word "boss" dates back to the 14th century.

Part of Speech

"A boss" is a noun. A noun refers to a person, place, or thing.

"To boss" is a transitive verb. A transitive verb is an action verb that refers to a direct object.

Examples

Transitive verb:

As a kindergartner, Becky always bossed around her friends when she wanted a game to go her way.

Noun (1):

Sara hated her boss because he insisted she came a half hour before her shift started without compensation.

Noun (2):

When it came to cooking my mom was the boss of the house --she didn't trust anyone inside her kitchen.

Tags: transitive verb, boss transitive, boss transitive verb, word boss

What Are The Benefits Of Advertising On The Radio

What Are the Benefits of Advertising on the Radio?

Due to its lack of visual elements, radio advertising may be perceived as an ineffective way to communicate a message to an audience. There are, however, many advantages associated with radio advertising, and it has consistently proved itself to be a vital part of successful marketing strategies.

Imagination

Although strictly an audio experience, the imagery in radio advertising is only limited by listeners' imaginations. Listeners may visualize the ad's content however they please.

Value

Advertising through radio is far less expensive per ad than advertising on television in regard to both advertising fees and the cost of creating the actual ad.

Demographics

Radio stations cater to specific listening audiences. A business may also cater to a specific group of people, and advertising through radio is an effective way of reaching certain demographics.

Drive Times

People tend to listen to the radio during rush hour drive times, especially in cities. Advertising during peak hours is an effective way to reach a large number of people with one airing.

Efficiency

It is very quick and easy to produce a radio advertisement. Radio spots can also be modified to meet changing needs.

Internet Radio

Many radio stations simultaneously broadcast over the Internet. Not only will a radio ad reach a local audience, but it has the potential to reach anybody in the world with Internet access.

Other Media

Radio advertising can be a part of a bigger marketing strategy. In conjunction with TV, Internet and print advertising, a radio message can effectively reach an extensive audience.

Tags: Benefits Advertising, Benefits Advertising Radio, cater specific, radio advertising, through radio, What Benefits, What Benefits Advertising

Promote An Ebook Online

Promote an eBook Online

Promoting any venture online takes a multi-dimensional approach. If you have written an eBook and are trying to market it online then you have a lot of options. Select from blogging, search engine ads and SEO strategies to promote your eBook. Follow these steps to promote your eBook online.

Instructions

1. Create a press release for your eBook. Your press release needs to promote the best points about your eBook, why it is a great deal and what it is intended to do. Submit this press release to news groups, Ezine subscribers and post on blogs that have a topic that is related to the focus of your eBook.

2. Write an article between 250 and 400 words that introduces your eBook. Then post this article on social networks like MySpace. Include in-text links to the order page for your eBook in your article to generate traffic to your "money page."

3. Blog about your ebook and provide a link to your eBook's order page. When blogging make sure that you highlight the importance of your ebook, why people need to read it and special information that people can only find in your ebook.

4. Open an "AdWords" account with Google, or a similar account with MSN or Yahoo! Then write a keyword ad that promotes your eBook. These ads will cost you between 10 cents and $1 per click through. This is a very effective method for promoting an eBook online.

5. Develop a website that uses SEO techniques like keyword articles and unique tools to draw visitors to your site. Include in-text links to your eBook's order page to direct more traffic to the order form page.

Tags: your eBook, order page, press release, about your, account with

Request A Face To Face Interview In A Letter

Informational interviews are a great marketing tool.

Using a letter to request a face-to-face interview is an assertive self-marketing move, and it could lead to a job offer. Employers usually initiate interviews after screening resumes. However, some job seekers try for an advantage by seeking so-called informational interviews. Informational interviews allow you to introduce yourself to an employer in a session lasting about 15 to 30 minutes, although some sessions last longer.

Instructions

1. Contact friends and tap into your social networks to identify a hiring manager at a company you want to work for. Also visit company websites for employee information. Obtain the full name, title and work address for the hiring manager. Face-to-face interviews are valuable even when there isn't an opening. The interviews are major networking opportunities, as they allow you inside a company or organization for a scheduled visit.

2. Write the letter using a professional style. Write in short, complete sentences. Do not use exclamation points, abbreviation or slang language. Get to the point in the first paragraph by introducing yourself. For example, write that you are a recent college graduate with a degree in accounting, and you are seeking a challenging position in financial management.Add that you have a deep interest in the hiring manager's company and would love to meet for an informational interview -- even if there are no openings.

3. Sell yourself in the second paragraph by using two or three sentences to discuss your educational accomplishments or relevant work experience and awards, if applicable.

4. Express admiration for the company in the next paragraph while pointing out that your skills and backgrounds are a perfect match for the type of employee the company seeks.

5. Close the letter by suggesting dates for a face-to-face meeting. Give the hiring manager a range of dates to consider, such as over a two-week period. Tell the hiring manager you will follow up by telephone in a few days to confirm the meeting. Also note that you are enclosing your resume for the hiring manager's perusal.

Tags: hiring manager, hiring manager company, Informational interviews, manager company

Multicultural Barriers In Counseling

It is important for mental health practitioners to understand and acknowledge cultural differences.

With the richness of cultures found in the United States, it has become increasingly important for those working in the field of mental health to be culturally sensitive and able to understand and address the barriers posed by a multicultural society. By remaining in tune with cultural diversity and the realities that arise from various backgrounds, mental health counselors will able to be more successful with their patients.

Individualistic Versus Collective Cultures

When working with patients from various cultures, consider whether they were brought up in an individualistic or collective society. Individualistic societies, such as the United States, focus on the individual person, praise independence, and tend to revolve on what is best for each individual. Collective societies, such as many Asian or Latino cultures, are less individualistic because individuals learn to work for the good of the entire family.

Different Roles in Different Cultures

Cultures have varying ideas about the roles of individuals within that culture. In U.S. society, people of various ages and gender are often accepted as near-equal and treated in a similar matter. However, in other societies, it is not uncommon to find familial hierarchies, in which those who are lower in the hierarchy depending on advice and approval from higher ones. In such societies, women and children may have a more passive position. It is imperative for practitioners to understand the roles of individuals within their cultures if they are to treat them.

Communication Styles

Because communication plays such a significant role in counseling, practitioners must consider the different communication styles that go with different cultures. For instance, in some Asian cultures, it is considered rude to say no or be overly assertive. Tone can also be misinterpreted. While in the United States speaking in a monotone might be read as a flat affect, some Asian tonal languages require a steady pitch or the meaning of the words changes. Considering the role of culture in what is said and how it is communicated is a must for those working with patients of different cultures.

Other Important Differences

A person's culture affects a range of thoughts and behaviors, and truly affects the way an individual sees the world. Paying attention to easily overlooked aspects of conversation, from the time of a pause between sentences to the physical space between two people who are speaking, can make a counseling session more or less comfortable. Understanding the values of a society may help explain some behaviors that may seem abnormal. For instance, those raised in a society that is less materialistic may have mismatched belongings or dress less stylishly. By asking questions, having an open mind, and learning about cultures, therapists can help themselves see the perspectives of their patients and overcome the barriers posed by working in a multicultural environment.

Tags: mental health, United States, barriers posed, from various, individuals within, practitioners understand

Sports Management Careers & Salaries

Maybe your Little League or high school football, basketball or tennis playing days are behind you, but you've never lost your passion for the game. Or you never played sports, but your interest is beyond the average sports spectator's. Well, sport management careers are similar to being a part of the game. However, it's the business side of sports. Management careers in sports are definitely diverse and offer the satisfaction of being a team player without the injuries or grueling practices.

Agents

Agents represent professional athletes in contract and endorsement negotiations and other business contracts. For instance, you'd be responsible for duties related to promoting your athletes and their products. Sports agents work under pressure, sell and negotiate. Besides those skills, sports agents also need a bachelor's degree in business or related fields. Some agents also have law degrees. According to topendsport.com, sports agents work on commission and can make $400 to millions per deal.

Publicity

Sports information directors make $61,000 annually and are employed by colleges, universities or other schools with athletic departments. They represent their sports employers. In other words, the directors are the gatekeepers between the public or news media and their PR specialists' employers. They write news releases or answer journalists' questions. Also, directors keep track of players' statistics. In addition, sports information directors prepare press guides, which are player and school highlights that the reporters can use in their work. They also organize media days. Professional teams also employ media relations or public relations directors and the jobs are similar.

Directors

Athletics directors oversee day-to-day operations in college or high school athletics departments. Their responsibilities include budgets, creating academic sports programs and setting policies and standards. In large institutions, directors may divide these duties among other workers. Athletics directors begin in other fields, like teaching and coaching, before they become directors. Directors usually have a master's degree and make more than $56,000 a year.

Compliance

Compliance directors work on the collegiate level. They oversee, implement and ensure that all NCAA rules are followed. Directors assist and investigate any rules violations and report them to the NCAA. They also approve of all recruiting-related travel done by coaches. Directors need analytical, organization, written and verbal skills. Although master's or professional degrees are preferred, a bachelor's degree is the minimum requirement for the job. The average salary is more than $50,000 per year.

Marketers

Sports marketers are the middlemen between sponsors and college or professional sports teams. Sponsors are corporations that want their logos or names on stadiums, programs or events. A marketer would find the sponsors and teams and negotiate the contracts. Also, sports marketers plan events, manage ticket sales or manage interdepartmental groups in sports marketing firms. In addition, they create items they think die-hard sports fans would buy and ensure that all items on the market are licensed. Sports marketers earn approximately $80,000 a year.

Tags: agents also, agents work, Athletics directors, bachelor degree, ensure that, high school

The Advantages Of Advertising On Billboards

Billboard advertising can be extremely effective.

Billboard advertising is one of the many choices that businesses have to reach their target audience. But some business owners shy away from using billboards, or other forms of outdoor advertising, because they do not understand the advantages of advertising on billboards. Take time to understand the benefits of outdoor advertising before doing your final marketing strategy.

Constant Exposure

Billboard advertising is set in public areas such as parks, roadways and along city streets. That means that your message will be seen by a large number of people. One of the advantages to having a billboard over a newspaper or magazine advertisement is that people cannot turn the page or throw out your billboard message. A radio or television advertisement can be turned off or ignored, where a billboard is constantly on and in areas where people are going to see it.

Cost Effective

A billboard advertisement can cost anywhere from $700 to $2,500 per month depending on the advertising company that owns it and the billboard's location, according to the Gaebler website. That is 30 days of constant exposure to a large audience with an ad that is significantly larger than a full-page newspaper display ad. When you compare the cost of billboards compared to other forms of advertising, you will find that billboards tend to be cost effective.

Placement

Billboard advertising can be effective based on where your billboard is placed. For example, a billboard that is near your retail location and close to a major highway can help bring more traffic to your store. A well-designed billboard put in the rural areas of your geographic target area is a constant reminder to potential customers about your products or services and reach your company. If you are planning on launching a new line of sports-related products, then you can use billboards placed near sports facilities to reach your preferred audience.

Current

Businesses that want to make a major announcement and reach a lot of people quickly should consider using billboards. Because billboards can be changed monthly, you can use a billboard to announce a new product being released, a limited-time pricing special or a new location being opened. The constant exposure and low cost of billboard advertising compared to newspaper or magazine ads will make outdoor advertising a more-efficient way to deliver a timely message to a target audience.

Tags: Billboard advertising, outdoor advertising, newspaper magazine, other forms, reach your

Wholesale Account Executive Job Description

Wholesale account executives help home buyers afford their homes.

Since homes are often very expensive, few can afford to pay for homes in full cash. Instead, home buyers usually apply to lending institutions for a mortgage. Working for these mortgage companies are wholesale account executives, who are responsible for finding potential borrowers and determining whether or not a customer is safe to lend to.

Function

Wholesale account executives work in the mortgage industry as loan officers. They are primarily responsible for both retaining existing customers and drawing in new customers. This is done by conducting sales calls and convincing clients to do business with the mortgage company. They also provide customers with information regarding mortgage policies. They must question customers thoroughly in order to get a full sense of what they are looking for in a mortgage. They also engage in underwriting in order to determine a borrower's creditworthiness. This executive must also be able to forecast loan volume, according to Everbank.

Conditions

Life as a wholesale account executive can be stressful, since the executive's job security is determined by performance. For instance, EverBank requires that 75 percent of the wholesale account executive's registrations become established accounts. Some travel is required, since the wholesale account executive has to observe accounts. According to the Bureau of Labor Statistics, wholesale account executives generally work 40 hours a week, though they can work longer hours when there is a lot of demand for loans.

Skills

Knowledge of the mortgage industry and sometimes underwriting experience are necessary in order to become a wholesale account executive. This executive must have good interpersonal skills, since he is expected to build a client base and must at all times convey professionalism, according to Bay Equity. The wholesale account executive must also be aware of the mortgage market trends. Knowledge of current regulations and reforms are also necessary, according to Clear Fundings. Problem-solving skills are necessary, since the executive must be able to solve problems put forth by customers.

Outlook

The need for loan officers is expected to grow by 10 percent between 2008 and 2018, according to the Bureau of Labor Statistics. This demand is driven by population growth, since almost everyone needs a home to live in. However, technological advances like the Internet offset this growth by automating much of the lending process.

Earnings

Account executives can expect to earn between $24,782 and $61,763 in 2010, according to PayScale.com. Entry-level account executives can earn as much as $39,736. Those who are self-employed generally earn the highest incomes, while those who work for franchises usually earn the least.

Tags: wholesale account executive, account executives, executive must, wholesale account, account executive, account executive

The Advantages Of Technology

Technology has changed the way people live.

If there is one factor that separates the modern era from those that have gone before, it is technology. Through new technology, mankind has united the globe in a continuous civilization that is capable of living standards and life expectancy never before experienced. There are many advantages of technology that can be outlined. Technology is so intrinsic to the way that people have come to live that its advantages are often overlooked.

Economic Growth

By far, the major driver of economic growth is the creation of new technology, which increases efficiency and also often creates entirely new ways to make a living. More and more tasks are made simple through technology every year, and more areas of life are improved. Technologies such as the radio, the computer and the automobile have created many economic booms of the past. Economists stress the importance of technology in creating long-term growth.

Communication

Through modern technology, it has become possible to communicate with any person in any part of the world from any other. This has brought humanity together in ever increasing ways. Thanks to the Internet and other more recent technologies there has begun to develop a worldwide culture in which all people can partake. Also, this worldwide culture has proven to be much more democratic, helping fight autocratic government in countries such as Iran and China.

Shaping the World

Technology is a part of a general process whereby humanity shapes the world to be more hospitable. The first technology was arguably focused around providing food and shelter. As technology improves, more of the physical problems of humanity cease to be an issue. Most people living in the developed world today take the ability to clothe and feed themselves for granted. As technology improves, it is hoped that other problems, such as disease, will end.

Exponential Growth

One of the advantages of the technological cycle is that it appears to have an exponential growth curve. One technological advance becomes the starting point for a whole host of others. This leads to an exponential process where growth is accelerated as time goes on and the pace of innovation increases. The problems of an older example of technology are often solved by a newer one. The telegraph becomes the phone, which becomes the Internet.

Tags: technology improves, worldwide culture

Start An Online Advertising Specialties Business

Let their fingers run with online advertising.

Online advertising is an overwhelming field for any new webmaster. Online advertising specialties businesses specialize in online marketing for businesses with a web presence. They use banner ads, networking sites and boards, search engine optimization and relationships with other online sites to advertise businesses. Online advertising specialties businesses have the advantage of being part of an exciting network of promotional tools that can provide a pathway to success for new websites.

Instructions

1. Know what services are available. You will need to offer all the tools available to offer a competitive service to your clients. Your clients will expect banner ads, search engine ads, search engine optimization and other networking tools.

2. Determine which types of websites, services and products you will specialize in advertising. In the beginning, a narrow focus will help you to refine your process and perfect your practice. You can specialize in certain industries--like marine equipment, retail clothing or bookstore websites. You can focus on e-commerce sites only or include sites that get payments for products and services through Paypal.

3. Find out what the most effective types of online advertising are for various fields and industries. Use online marketing research tools such as Zoomerang to get surveys that show what types of online advertising are most popular. Find out what online magazines, newspapers and information sites with a focus on one particular industry offer banner ads. Find out what their price is--and how many click-throughs their ads generate each month.

4. Decide whether your online advertising specialties business will offer graphic design for banner ads. Offering graphic design will increase your costs, but can also justify higher prices.

5. Develop a business plan to outline the goals and direction for your company. To serve your customers, you must have an organized plan of attack for your own company. This plan will ensure the success and longevity of your business.

6. Develop a marketing plan. Not only will the advertising outlined in your marketing plan help you promote your own business, but it will also be a networking tool that will be integral to your business and the promotion of your client's websites, services and products.

7. Contact associates you have in various fields. Let these contacts know about your business and keep them “on file” so you can use them as a resource should you have a client in their industry

Tags: your business, Find what, online advertising, search engine, advertising specialties

Promote A Summer Reading Program

Help your kids keep their reading and comprehension skills sharp throughout the summer by creating a reading program on your own or through a local library. Once you've established the details, use promotional ideas to recruit participants and ensure the program is a success.

Instructions

1. Generate fliers to hand out before the last day of school. Play up the program's fun theme and flexibility. Telling students they can read as much or as little as they want will appeal more to kids with summer fever than minimum page requirements.

2. Show off the reading program's prizes in the school or library window. Offer treats for different levels and make the first prize enticing and easily attainable to encourage more kids to sign up.

3. Hold events like storytelling, picnics and social activities in local parks where you'll attract an audience of kids unfamiliar to the reading program. Have details and sign up sheets on hand to enlist new members.

4. Start a blog to post about the program's rules, activities, prizes and the popular books that the kids are reading. Get parents' permission to post photos or names of the kids who have read the most books.

5. Print cute bookmarks with the reading program details, a contact phone number or your blog address, and ask local supermarkets to pass them out to moms shopping with their kids.

6. Ask the program's members to spread the word to their friends, relatives and neighbors. Award a small prize for each referral and give a grand prize to the child who encourages the most kids to sign up for the summer program.

Tags: reading program, kids sign, more kids

Free Governmental Procurement Training Activities

Business women have a designated percentage of federal government procurement business.

Government is a complex entity offering lucrative business opportunities through procurements. The United States federal government, for instance, spent $231.08 billion on 33.19 million procurements in 2000, according to The CBS Interactive Business Network. But the process of getting procurement contracts is so complex that you need to acquaint yourself through training on navigate the labyrinth of government rules and regulations.

Give Me 5 Federal Contracting Training Course

The Equity in Contracting for Women Act (2000) stipulates that federal contracting officers award five percent of all contracts to women in business. In order to help the complex rules and procedure, Women Impacting Public Policy (WIPP) and American Express OPEN have teamed up on Give Me 5, an initiative designed to help women owning businesses to secure government procurement opportunities. The name Give Me 5 derives from the Equity in Contracting for Women Act. As of 2009, women businesses accounted for 3.4 percent of federal contracts, which is $6 billion in revenue, according to Give Me 5. In a bid to encourage more women into government procurement business, Give Me 5 conducts training across the U.S. on understanding the federal marketplace. The organization's courses are open to anyone.

Federal Publication Seminars

The organization conducts seminars on the basics of government contracting. The seminars review the entire procurement process and the regulations involved. The course also covers the key elements you need to function effectively in today's federal procurement world. The program is intended for relative newcomers in government contracting, and for specialists who have been working in limited areas of procurement and are looking for the opportunity to familiarize themselves with the total picture. Seminars are conducted across the U.S.

Small Business Training Network

The United States Small Business Administration (SBA) offers free courses on win government contracts. The courses are designed to help veterans, women entrepreneurs, and others understand the process of winning a government procurement contract. The training is conducted online. The organization offers a number of courses to help prospective and existing entrepreneurs comprehend the basics about drawing a business plan and winning a government procurement contract. The good thing about the course is it does not interrupt your schedule if you are busy. You can do it at your own pace and in the comfort of your home. The program includes audio explanations. Registration is done online.

Tags: government procurement, Contracting Women, designed help, Equity Contracting, Equity Contracting Women, federal government, government contracting

Get Answers To Legal Questions

The intricacies of law can be hard to grasp.

It takes three years of full-time study, in addition to a bachelor's degree, to earn a Juris Doctor degree. On top of that, attorneys must then pass the bar examination in whatever state they choose to practice. It takes a lot of time, effort and money to become a lawyer, and lawyers usually charge an hourly rate commensurate with that effort. If you've got a simple question regarding the law, there are less expensive ways of getting an answer. (Reference 1)

Instructions

1. Go online, but don't take everything you read at face value. A slew of websites offer legal advice with no real legitimacy or value. Do a search for the court system in your state instead. Many offer self-help websites that answer basic legal questions. If your state doesn't, then look for a website authored by an actual attorney or law firm that practices in your locality. Laws vary from state to state, so if you live in Ohio and the website you find is for an attorney in California, any advice offered might not hold true for you. (Reference 2)

2. Visit your local courthouse. Members of the staff there can't give you legal advice; a court employee can lose their job for doing so. But they can point you in the right direction so you can find the answers you need. Many courthouses have law libraries, and a court clerk can point you in the right direction to find the books or publications you need to research in order to get your questions answered. (Reference 4)

3. Call a law school, if you have one within a reasonable distance. Ask if its library is open to the public, as some are. The librarian might also be able to give you guidance as to what book or publication you should consult for your particular problem. (Reference 4)

4. Call legal services in your area. State and county governments usually offer free or minimally-priced legal aid to those whose incomes qualify. If you meet the income requirements, you can confer with a legal aid attorney who can explain your options to you. In some cases, legal aid might even agree to represent you for free or for a nominal fee. (Reference 2)

Tags: direction find, legal advice, point right, point right direction, Reference Call, right direction

Frozen Food Business Plan

Developing a business plan for a frozen food requires a keen appreciation for the unique dynamics of the frozen-food sector. The frozen-foods business includes product entries from vegetables, seafood and meats, baked goods and a wide selection of prepared frozen meals. Large corporate players inhabit the sector, like Bird's Eye, Stouffer's (owned by Nestle`) and Pillsbury. The frozen-foods business has unique manufacturing, distribution and growth challenges.

Manufacturing

All frozen foods require processing to take them from fresh prepared to their frozen state. A frozen-foods business plan must include a plan for manufacturing the product under guidelines imposed by the Food and Drug Administration. The FDA develops policies for the protection of consumer health and safety that includes production for ingredient usage and sanitation to prevent food contamination.

Because the products are intended for human consumption, a frozen-foods business plan must identify sources of its ingredient supply, machinery and equipment for manufacturing and operations personnel and management.

Distribution and Sales

Frozen foods require special carting for local distribution--cold-storage trucks and cold warehouses. The major distribution channel for frozen foods is large supermarkets. The frozen-foods case in stores have limited capacities, so competition for space in the cold case is fierce.

Introduction of new products must always consider the product's ability to attain display space in the frozen case. Retailers must make a substitution or count reduction of one product to allow for the display of newer entries. Sales growth is achieved by expanding into new territories or new retail outlets within existing territories.

Frozen-foods marketing is primarily aimed at the trade industry. The American Frozen Food Institute (AFFI) is a national trade association representing frozen-foods processors, suppliers and marketers. AFFI's more than 500 member companies account for more than 90 percent of the frozen foods produced in the United States.

A business plan should include strategies to develop beneficial relationships within the AFFI membership through attendance at industry conventions. The business plan might include a strategy to use trade advertising to introduce a new product into the sector or an effort to increase the display-case real estate for an existing product, perhaps by emphasizing its popularity among consumers.

Consumer

Consumers come to the frozen-foods sector for primarily convenience of usage and long shelf life. Frozen foods have come a long way from early image of tasteless dinners consumed in front of a TV. Today's frozen foods increasingly rely on superior taste claims against fresh foods. A broad consumer profile for a frozen-foods buyers might be working women with children.

A business plan must characterize its unique consumer franchise demographically and use that information to formulate goals for growth. The business plan might reflect strategies achievable by appealing to different consumer segments such as single men through advertising and promotion.

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Fashion Merchandising Careers

Fashion Merchandising Careers

There are many different careers within the fashion merchandising field. Since fashion and business go hand in hand, fashion merchandisers need to have good business sense and comprehension of the varied marketing techniques, preparations, manufacturing, advertising and distribution that goes into the industry. Fashion merchandisers must also be familiar with existing trends and be able to anticipate what the future ones will be.

Features

A career in fashion merchandising involves working with--and for--major apparel manufacturers, fashion retailers, distributors or buyers.

Identification

Fashion merchandising careers include fashion buyers, coordinators, merchandisers, retailers, market researchers, public relations and advertising executives, fashion event planners, operation and store managers, fashion editors, product coordinators, developers, and importing and exporting agents.

Types

Careers in fashion merchandising tend to fall into the apparel production or retailing ends.

Function

Fashion merchandisers in the apparel production area track and assess market trends, production costs and other relevant dealings to gauge the future course of the products. On the retail end, the job involves observing consumer trends, pricing the goods and selecting store inventory.

Significance

The key skill of fashion merchandisers is to connect fashion to consumers, ensuring that the apparel appeals to the diverse groups they are targeting.

Job Tasks

A career in fashion merchandising may may include attending fashion shows, working on advertising and marketing campaigns, consulting with suppliers and manufacturers, overseeing retail outlets and creating displays, planning special events, importing or exporting merchandise, and communicating marketing needs.

Tags: apparel production, career fashion, career fashion merchandising, fashion merchandisers, fashion merchandising, Fashion Merchandising Careers, importing exporting

About Successful Advertising In The Medical Field

In order to have a successful advertisement in the medical field, the ad must accomplish certain objectives. These objectives include creating a message the speaks to a specific audience and using a unique advertising appeal to reach that audience. The ad must also be memorable, informative, influential or a mixture of these three things.

Target Audience

Before any type of medical ad is created, it is important for the marketers to define a target audience. Defining a target audience is critical, because if an ad does reach the right people, it will be ineffective.

Type of Appeal

The appeal, also known as the tone or style, of a medical ad will differ than the appeals for other types of ads. For example, emotional, rational or fear appeals may be the best types of appeals to use in medical ads.

Memorable

As with all types of advertisements, the ad must be memorable. It also must have a memorable message so that the consumers are able to tie the ad back to the brand and remember the brand successfully.

Informative

Successful medical advertisements will include enough information so that the consumers have enough knowledge about the product or service to determine whether or not it is an option for them to pursue. For example, an good print ad for blood pressure medication may explain how the medication works and possible side effects.

Influencing

Successful medical advertisements will influence consumers to take action about the product or service. An ad for breast cancer awareness can be considered influential if there is a rise in women who go to the doctor for screenings.

Tags: about product, about product service, advertisements will, medical advertisements, medical advertisements will, product service

Marketing Communication Manager Job Description

Marketing managers promote a company's products.

A marketing communication manager is someone who works to promote a company's services or products. Marketing communications managers work in conjunction with advertising and sales managers, helping to generate income for their company. They are employed in a wide array of industries and perform a multitude of tasks. Marketing communication managers also hire, train and organize their staffs.

Basics

A marketing manager focuses on getting the word out about their company's latest or ongoing products and services. She puts a positive spin on what her company has to offer, highlighting its best attributes to potential advertisers and customers. She also analyzes trends and assists in setting prices, paying close attention to what the competition is doing and trying to best it. In some cases, marketing managers handle public relations tasks, by writing and distributing press releases, setting up interviews of key company personnel and enhancing the company's overall image.

Skills

A marketing manager needs to possess strong written and verbal communication skills. He should be highly organized and an accomplished problem solver, as he deals with everyone from upper management to his staff to clients on a regular basis. He also must be driven, professional, courteous, able to work well alone or with a team, and be comfortable delegating. Oftentimes, marketing managers must handle everyday tasks such as responding to email and scheduling employees on top of their regular duties.

Background

Most companies seek candidates with a bachelor's or master's degree when hiring a marketing manager. Areas of study include business, communications, public relations, journalism, administration and sales. Many marketing managers spend time at the lower levels of the profession before being hired into a management position. Others have worked in careers centered around sales or advertising.

Prospects

Jobs for marketing managers are expected to increase by 13 percent from 2008 to 2018, according to the U.S. Bureau of Labor Statistics (BLS). That rate is about as fast as average for all other occupations. More than 175,500 workers were employed as marketing managers in May 2008, the BLS reported. "College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities," reports the BLS.

Earnings

Marketing managers earned a median salary of anywhere from $34,000 to more than $102,000 per year in February 2010, according to PayScale.com. Much of that range depended on the marketing manager's experience, as well as the industry in which he worked. Meanwhile, the BLS reported that some marketing managers earned more than $108,000 per year in May 2008.

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About Property Management

About Property Management

A property manager can be the buffer between the property owner and the renter. The investor who wants to rent out their property, yet does not want to spend the time finding or screening renters, collecting rents or listening to renter complaints, can hire a property manager to do those tasks.

Identification

A property manager is typically a person who is hired to manage residential or commercial rental property. The property manager's duties might include finding and screening renters, collecting rents, arranging repairs to the rental property and handling evictions. In most circumstances a property manager must be a licensed real estate professional. This is determined by state laws and the type of properties being managed.

Features

When a licensed real estate agent is a property manager, they work under a broker. If collected rents are not issued directly to the property owners, they are deposited into the broker's trust account. A trust account is a special bank account set up by the broker, and money from the broker's business or personal accounts cannot be commingled with funds deposited in the trustee account. Security, cleaning deposits and rents are deposited into the trustee account. From that account payments can be made to the property owner, to the agent for management fees and to make property repairs.

Function

When hiring a property manager, a property owner usually signs a property management contract. The payment a property manager receives is typically a percentage of the gross monthly rents. Security or cleaning deposits are normally collected by the property manager, and deposited into the broker's trust account, rather than given directly to the property owner. Late fees that are collected can either be paid to the owner of the property or the property manager, depending on the rental contract. Some rental contracts specify that if the property is sold during the duration of the rental contract, the owner will be liable for real estate fees to the property manager.

Considerations

Property managers must follow state rental practices and the Federal Fair Housing guidelines. Federal Fair Housing laws prohibit discriminating on the basis of color, race, national origin, religion or sex. States have specific laws that govern the amount of allowable security deposit that can be requested, and eviction procedures. Federal Fair Housing guidelines do not apply to non-residential commercial properties.

Types

Property managers normally specialize in commercial or residential properties. Within those types, there are additional specialties. In residential, a property manager might specialize in full-time rentals, seasonal rentals or vacation rentals. Commercial property managers might specialize in a specific type of commercial property, such as warehouses or retail space.

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Difference Between Private & Public Health Care

Health insurance in the United States can be obtained privately or publicly. Private health plans are bought individually or coverage can be extended through an employer-sponsored plan. Public health care plans are entitlement programs funded by the federal and state governments.

Fun Fact

According to the U.S. Census Bureau, 201 million people had private health insurance in 2008, which was down from 202 million in 2007. During the same time period, 87.4 million people were covered under a government-sponsored health plan in 2008, up from 83 million in 2007.

Types of Private Health Care

Indemnity health and managed health care plans are the two private health plans available. Indemnity health is a fee-for-service plan where members can visit any doctor of their choice. Managed health care plans keeps health-care costs low by coordinating member's services within a contracted group of doctors.

Types of Public Health Care

There are two government-sponsored health plans in the United States: Medicare and Medicaid. Medicare is entitled to individual 65 years of age or older while Medicaid can be obtained by individuals and families who have certain medical conditions and/or meet income guidelines.

Misconceptions

Insurers of private health plans charge premiums to their policy owners while Medicaid and Medicare Part A do not. Medicare Part B charges premiums to its members.

Warning

While group plans such as Medicare, Medicaid and employer-sponsored health plans must include all eligible applicants regardless of their health condition, those applying for individually owned private health plans may be denied coverage if the insurer considers the risk to be too high, as of April 2010.

Tags: health plans, care plans, health care plans, private health, private health plans

Car Wash Marketing Ideas Using Cleaning Brushes

There are many ways to market car washes that use cleaning brushes. The key is to generate more business from existing or new customers. Holding signs on the street can attract the attention of passersby, who may stop in for a discounted car wash. Notifying people about a special deal through email or postal mail may attract existing customers. Keep your marketing program simple and have fun with your various campaigns.

Coupon Magazine Specials

Advertise your car wash in several coupon magazines, such as the ones that are delivered to your mailbox. Coupon magazines are valued by some consumers. Use colorful graphics and a picture of your brush car wash in the ad to attract attention. Add a small map so people will know get to your car wash. Clearly indicate the special deal in the coupon, such as "Save 20% on Your Next Car Wash!" Explain what is included in the offer, like a car wash and wax job. Collect the coupons when people use them, then calculate the unit and dollar sales received from each coupon magazine campaign. Plan to run these promotions regularly if they are pulling in large profits.

Fundraiser

Hold a fundraiser at your car wash. Designate a percentage of your profits to a certain charity, such as muscular dystrophy, flood victims or a youth baseball team. Have local celebrities or sports figures dry the cars when they come out of being washed with the brushes. Promote your fundraiser through flyers, newspaper ads and the radio. Ask a radio station if it will carry the event live. The deejay could continually promote the car wash on the air. Ensure yourself a fair share of the profits, but use the event to show people how you care about the community. Customers likely will remember the event and use your car wash again.

Frequency Program

Frequency programs are designed to increase both current and new customer visits and sales, according to Direct Marketing News. Therefore, the frequency program should be promoted both inside and outside of the car wash. Outside promotions may include banners, flyers and newspaper ads. Have customers apply for the frequency program by including their name, address and email. Provide them with a card that you will punch each time they use your car wash. Offer customers a free car wash on the sixth or seventh visit, for example. Provide new frequency cards to people after you collect their old cards.

Tags: your wash, attract attention, existing customers, flyers newspaper, special deal