Free Marketing Tools To Promote Business

Free marketing tools go beyond the simple sign in the window.

The effectiveness of your marketing strategy can make or break your business. However, a winning marketing strategy doesn't always have to come at a bottom line-breaking price. A number of free tools out on the market, particularly online, can help you spread the word about your business, connect with like-minded businesspeople, make valuable contacts and build a loyal audience for your brand.

Insights & Analytics

Google offers a number of free services that can help you market your business more effectively. Google Insights services such as Insights for Search help you analyze customer trends, while Google Analytics helps you analyze traffic to your website. Find out what websites your customers are visiting (besides your own) with Ad Planner, and search the web for content associated with your business with Google Alerts.

Blogs

Numerous sites allow you to create free blogs that showcase your expertise in your given service field, introduce new products or reacquaint customers with old favorites. Blogs are very beneficial to create and maintain so a steady stream of information reaches your audience. Blogger, WordPress and Weebly are all free, effective blogging tools to help you enhance your web presence and get your blog posts noticed.

Social Media

Social platforms like Facebook and Twitter allow you to connect with your audience on a more personal level by interacting with the people who buy your products and follow your brand. Create a Facebook fan page to keep your customers updated, get instant feedback and track what your audience is talking about. You need a Facebook profile to create a page, but you can interact with you fans on Facebook as the name of your page. The microblogging site Twitter allows you to connect with like-minded people in your business community, gather insights and information, and contribute to some of your own information (such as your blog posts). As a result, you can build a following that will embrace your business as it grows. Follow people on Twitter who interest you and offer information that helps your business efforts. Likewise, give back by providing your own insights and best practices to build your following.

Websites

A number of online programs offer you the opportunity to create your own website using provided templates free of charge. Google Sites is a free website-building program that offers numerous free, fully customizable templates. Weebly is another site that offers free webspaces with blogs attached. Another free website provider, webs.com, also offers free hosting.

Tags: your business, connect with, your audience, blog posts, connect with like-minded

What Is The Definition Of Commercial Radio

What Is the Definition of Commercial Radio?

Radio broadcasting has evolved substantially since its invention, especially in the past two decades. Along with the traditional AM and FM bands, stations can now get their signals out via satellite or even the Internet. Through all the changes, one of the basics--regardless of the means of transmission--is the commercial aspect of radio broadcasting.

Definition

Commercial radio, as its name suggests, is any radio station that is owned by a commercial entity. To be qualified as such, it must also be advertiser-supported and for-profit.

Formats

Commercial radio stations can be on both the AM and FM bands, and most of these stations commonly base their programming around any number of different music genres, a mix of genres or talk-oriented programs.

FCC

Commercial radio stations are licensed by--and pay a licensing fee to--the Federal Communications Commission (FCC). The station must follow the regulations established by the FCC, including having licensed operators, keeping program logs and staying current with Emergency Broadcast System readiness.

Ownership

In recent years, commercial radio station ownership has tended to become more concentrated under large national media corporations, with fewer independent, locally-owned stations remaining. Still, the FCC limits the number of stations one entity can own in any one market, based on a percentage of the total radio stations in that market and in the same service (AM or FM).

History

KDKA in Pittsburgh, owned by Westinghouse, is considered the first licensed commercial radio station in the United States, with daily broadcasts beginning in November 1920. A year later, Westinghouse established three other stations--WJZ in Newark, New Jersey, WBZ in Springfield, Massachusetts, and KYW in Chicago.

Tags: Definition Commercial, radio station, radio stations, commercial radio, commercial radio station, Commercial radio stations

Become A Clothing Sales Rep

Become a Clothing Sales Rep

Millions of dollars are spent every day by consumers at retail stores, a significant portion of which represents clothing sales. As a clothing sales rep, you can enjoy offering face-to-face customer service while building on your knowledge of basic retail sales and operations. Find your place in this rewarding field by learning become a clothing sales rep.

Instructions

1. Update your resume, or prepare one if you haven't used one in the past. An effective resume should provide a synopsis of your career objectives, skills summary and a brief history of past employment. If possible, try to highlight any previous sales experience, particularly in clothing sales.

2. Draft a cover letter if you are applying to an advertisement or job posting to become a clothing sales rep, which is required by most employers who solicit applicants via mail or email. The cover letter should be brief, but emphasize the skills that you can bring to the position, as well as your availability. If the potential employer requests that you also state your salary requirements, then include that information as well (or at least your past salary history).

3. Show up to your job interview to become a clothing sales rep dressed in appropriate attire. You don't have to wear a business suit, but you should plan to dress "business casual," depending on the company or store that you're seeking the position from. At the very least, a neat personal appearance is critical.

4. Emphasize your talent and enthusiasm for being a "people person" when you apply in person to become a clothing sales rep. This may be the most important skill a potential employer will be looking for.

5. Illustrate your ability to handle organization responsibly by citing past experience, such as handling charge slips, coupons and clothing exchange or return tickets. This is an important asset since retail store managers have little time to micro-manage their associates on basic operational functions.

Tags: clothing sales, become clothing sales, become clothing, cover letter, potential employer

Get A Clia Number

How Do I Get a CLIA Number?

Getting a Cruise Lines International Association (CLIA) certification can help your travel agency in a number of ways. It lets potential clients know that you're legitimate, gives you access to training materials and helps you get your commissions more quickly. The most important part of your certification is your CLIA number, which travel suppliers will usually ask for when processing a reservation from you. Getting this number is not difficult -- it just takes some time to process.

Basics

Open your web browser and go to Cruising.org. Click on Agencies and Agents. Click on the Join CLIA Today! link, then click Learn more about Agency Membership on the left-hand menu if you're applying on behalf of your travel agency. If you're an individual member, click on Join CLIA Today if you want to apply online or Download PDF Application if you prefer to fill out and mail a print application.

Applying

Fill out the online or print form with your agency's contact and billing information for annual dues. You'll need to pay your annual dues plus a one-time activation fee with your application. As of Decmber 2009, CLIA accepts check, Visa, MasterCard or American Express. Read the CLIA Conditions of Membership (see Resources section) to make sure you can comply with the conditions listed there. Send in your form to CLIA.

Additional Benefits

If you're applying for an agency membership, you're entitled to up to four photo identification cards for your staff at a reduced rate. Keep the email that you get confirming your membership, as it contains a promotional code you can use to order these cards.

Tags: your travel agency, annual dues, CLIA Today, Join CLIA, Join CLIA Today, travel agency

Operational Objectives For A Business

Defining goals and objectives for a business is vital to the success of any marketing plans, promotional tactics and the growth of the company in general. While the concept of operational objectives is a simple one, developing strong objectives that get results is a process that takes time and careful consideration.

Definition

An operational objective differs from a regular business objective in that it is more short term, relevant toward moving the business a step further toward achieving long-term goals and objectives. According to the Business Dictionary, operational objectives are also known as tactical objectives.

Goals and Objectives

Goals and objectives are frequently confused, when they are in fact two different types of statements that should complement one another to maximize success. According to KIDASA Software, Inc., a goal is a higher-level statement that should show how the operation or project aligns with the company's overall goals. An objective is a lower-level statement that focuses on specific parts of the operation and should align with the goals.

SMART

When setting operational objectives, the SMART acronym is helpful in ensuring the objective is as strong as possible. "Specific" and "Measurable" mean that the objective statement should be as explicit as possible, usually by being quantified (such as "by 15 percent" or "doubled"). "Attainable" and "Realistic" may seem obvious, but it is common for businesses to set operational objectives that ask for perfection in the hopes workers will respond to those high expectations. The result is more frequently a sense of failure when, despite hard work, the objective cannot be met. "Time-bound" means the objective should include a timeline or deadline, such as "by Dec. 15" or "in the second quarter."

Expert Insight

KIDASA Software, Inc., states that "objectives should refer to the deliverables of the project," meaning the more tangible goods and processes that will be used to see the operation through. If the deliverables of the objective are unclear, the objective itself may be too high-level or even a goal. However, occasionally the opposite becomes an issue as well, as is the case when an objective goes so far as describing the characteristics of the deliverables. In this case, KIDASA states that they may be requirements rather than objectives.

Tags: operational objectives, goals objectives, KIDASA Software, objectives that, statement that, states that, that should

Distribute Promotional Tshirts

Companies, bands and other groups often distribute free gifts to the public to create brand awareness and promote sales or interest in a message or cause. Making and distributing promotional t-shirts is a popular way of advertising to the target audience while giving them something they can use again and again.

Instructions

1. Visit the local t-shirt printing companies and ask for quotes. Consider your budget and decide how many t-shirts you can afford at each price. Choose the company with the best price and service.

2. Choose the style and material of the shirts, and the image you want on them. Obviously you want to show off your logo and latest message or promotion, but also consider fonts and other artwork as well as colors.

3. Go to trade shows or events related to your business or group's field and hand out t-shirts and information at booths or tables.

4. Give t-shirts as gifts to family and friends. They may be willing to give a few t-shirts to their friends as well, spreading the word and sharing the excitement about your product or service.

5. Go to colleges and parks and hand t-shirts to interested people. Be available to talk about your business or group, but don't be pushy.

6. Wear the shirt yourself and have your employees or group members do the same. You can create brand awareness by essentially becoming a walking advertisement for your product. Keep a few t-shirts around for those who ask about yours and want one for themselves.

Tags: about your, brand awareness, business group, create brand, create brand awareness, hand t-shirts, your business

Set Up An Affiliate Contract With A Business

When starting a business, you need all the help you can get to quickly get out of the red and start seeing a profit. Even then, you want that profit percentage to increase rapidly. It will be tough to do unless you can drive traffic to your website. One way to increase your traffic or capitalize off someone else's traffic is to set up an affiliate contract.

Instructions

Affiliate Profits

1. Make a list of the products or services you offer.

2. On that same page, jot down the keywords you chose to have on your website to drive traffic to it. If you don't know, write down the key words you want people to type in and be able to to pull up your business.

3. Type these key words into a search engine and make a list of all the similar or complimenting businesses that come up. (For instance, maybe you rent cranes, and they sell cranes). This is a perfect place to start.

4. Take as much time as necessary to research their site and services. Once you know about them, find the proper person to contact, either through their contact us page, or by contacting the support team and asking.

5. Send a professional email or letter explaining who you are, how you think the two of you can be successful together, and asking if they would be interested in setting up affiliate links on their site.

6. Set up a time to meet in person, if they are local, or have a conference call, where you can go over in more detail the idea, the percentages, etc. Go into this meeting with an idea already of what you expect, but especially with an idea of what you are willing to offer. This will be a case of you treat us well and we will you treat you well in return.

7. Set up a trial period, maybe 30 days where you monitor how well they or you are able to reap the rewards of having a link on each others site. If it looks good, set up another contract and negotiate percentages (10-40% are average).

8. Put your link on their site and build their website name into your key words on your site. Ask them to do the same. Your IT employee or web designer should do this.

9. Monitor weekly, then monthly to see how profitable it is.

10. Do this with as many companies as possible. Some may fall through, but some will work out.

Tags: their site, drive traffic, treat well, with idea, your website

Get Billboard Top 100 In Itunes

Billboard's Hot 100 artists are available on the Billboard.com Charts app.

If you're a Billboard enthusiast, you may wan to have the Billboard Hot 100 songs available on your iTunes. This way, you can know in real time which artists tumble and which artists rise to take their places. While previous versions of iTunes offered easy access to the Billboard charts, this feature is no longer available. However, you can still download the Billboard charts to iTunes via the Billboard.com Charts app that's available only on the iPhone.

Instructions

1. Click the "Apps Store" application on your iPhone and choose the "Search" function located at the bottom of the screen.

2. Type "Billboard" in the search field until you see "Billboard.Com Charts." Select it and tap the "Install" button.

3. Tap on the "Billboard.com" app on your iPhone, then tap "Hot 100."

4. Select the Billboard songs to download and tap "Buy." You need to pay the yearly subscription of $1.99 -- as of the time of publication -- in order to get the full chart listings. All downloaded songs are now located in iTunes on your iPhone.

Tags: your iPhone, Billboard charts, Billboard Charts, Billboard songs, which artists

Target Market Description

Businesses "target" a specifically categoried group of customers.

A target market is a specifically categorized group of consumers that a business "targets" when developing products/services and marketing strategies for its company.

Function

The purpose of a target market is to build the success of a company. While making products and services available to a vast and open market is fine, a business must target specific consumers in order to make themselves known.

Demographics

The demographic aspect of a target market includes basic information about the target consumers, such as age, gender, income/occupation and marital status.

Lifestyle

Lifestyle is a key factor in determining what target customers like. Some information in this section may include where the target market lives (urban or rural areas), hobbies, interests and extracurricular activities.

Frequency

It's also important to try and determine how frequently the target market will use the product or service. Specifically, businesses must determine if they're looking to target new customers or develop loyalty through repeat customers.

Desires / Needs

Businesses must discover what the target market needs and desires from their product/service so that it can appeal to those things through advertising and develop fresh ideas that address those specific needs and desires.

Tags: target market, needs desires, product service, products services, target customers, what target

Promote Your Landscaping Business

Landscapers use their aptitude for art combined with their knowledge of plants to create breathtaking landscapes. But a landscape artist cannot share his knowledge unless he promotes his business. Business promotion is a combination of activities that create and maintain a positive image in a customer's mind. Customer service, broad knowledge of the business and fair pricing strategies support promotional activities and contribute to the success of any business.

Instructions

1. Create visually pleasing brochures. You can use a program, such as Microsoft Publisher, Fatpaint or Adobe InDesign. Make sure the brochure lists your services, pricing, contact information and a bit about the company. You can also hire a designer to prepare brochures for you.

2. Contact a Web developer or create a website on your own. Your website's content should appeal to people in your area. Include helpful information, such as guides to weeding, planting and winterizing gardens. Several services offer website packages that make creating a site simple. Intuit, Website Builder and Wix each offer website builders.

3. Create business cards that match your brochures and website design. Creating matching promotional collateral creates a cohesive feel and helps establish your brand.

4. Contact a magnetic car sign printer and request promotional magnets for your vehicles.

5. Contact a promotional material manufacturer. Look for inexpensive items, such as pens, mouse pads or mugs, that bear your company's name and contact information. You can locate a manufacturer by searching for "promotional items."

6. Attend trade shows to promote your brand. Trade shows allow you to promote your products or services at a venue related to landscaping. The National Green Centre, the Nursery & Landscape EXPO or local trade shows provide a venue to network and reach out to customers. Trade shows are also a good place to distribute promotional items.

Tags: contact information, offer website, promote your, promotional items, Trade shows, trade shows, your brand

Get Pre Sale Tickets

Buying presale tickets can help guarantee good seats to an event.

When an event is popular, there is a great chance of it selling out or, if you do get tickets, getting seats without a good view. The best way to avoid these scenarios is by purchasing presale tickets. Most events offer special ticketing for those who know get on the list and gain access to tickets before they go on sale to the general public.

Instructions

1. Join fan clubs to receive online presale codes. Whether it's a concert, broadway show or sports game, most events have fan clubs that provide its members with presale codes. Search the musician or sports team's website for information about join.

2. "Like" the Facebook page for the artist, team, venue, promoter or event. Facebook is an ideal way to promote an event, and presale tickets create a buzz about any occasion. By joining their fanbase on Facebook, you stay in touch with other fans and check the status of Internet presales just by looking at their page.

3. Listen to radio stations around the sale release date. Radio stations often announce presale codes. Also, by joining the station's email list or simply calling, you may be able to pick up a tip about a presale code.

4. Buy an online album. Services like iTunes often give fans the option to buy a band's album and receive a chance to buy tickets to the show before they go on sale to the public.

Tags: presale codes, presale tickets, before they, before they sale, they sale

Sponge Paint Windows For The Holidays

Painted holiday windows

You probably think of the beautiful, seasonal decorations often painted in drug or department store windows as something that you would never attempt at home for fear of never being able to get the paint off. If you did, you would probably need special paint and incredible artistic skill, right? Of course not. You can easily create beautiful, fun sponge paintings on your windows using regular--albeit "doctored"--acrylic paint that can be found in any arts and crafts store. Here are guidelines to help make your windows more festive for the holidays.

Instructions

1. Cut the sponges into simple holiday shapes. For Christmas, you might use stars or snowflakes. You might paint the outline of a tree on your window, then use circles, triangles and other geometric shapes as the "ornaments."

2. Pour some of the acrylic paint into a bowl. You can make multiple bowls or just stick with one or two colors. Just barely cover the bottom of the bowl.

3. Add 1 tsp. of dish soap to each bowl of paint. Make sure it is spread through the entire bowl of paint. You can stir it or shake it gently from side to side. The important thing is that the mixture is thoroughly blended or you may not be able to wash the paint off the windows later.

4. Dip one side of the sponge into the paint. Do not let it become saturated.

5. Press the painted side of the sponge lightly against the window. You should be able to do this several times before the paint runs out. You can create designs or paint pictures using the sponges. Snowflakes are particularly popular when you use silver or gold metallic paint.

6. Wash off the paint using the window cleaner. Most of the paint will wipe away easily with a paper towel. If you have trouble, use a non-scratching dish sponge to get off any difficult spots.

Tags: bowl paint, side sponge, your windows

Sales Promotions & Techniques

Displaying products at cash registers is a popular way to advertise.

False or misleading promotions and dumb commercials give the advertising industry a bad name. Despite this, advertising is essential to doing business. Advertising raises awareness of different products. Customers find out about better deals through commercials on television, in newspapers or online. Techniques for successful advertising vary considerably.

Price Promotions

Cutting prices provides an incentive for customers to buy more products. This can be done two ways. Lowering prices without changing the amount of the product or having more of the product in stock at the same price. The downside of increased sales is lost profit. This method must be used sparingly; the objective is to get customers interested for repeat business. Cutting prices too often can result in losses no matter how many sales are made.

Point-of-Sale Advertising

Display advertisements are made at the point of sale, such as a cash register. Informative and tasteful displays can result in increased sales without having to engage in price promotions. For example, a customer ordering a morning coffee from a cafe suddenly notices a picture of a croissant that displays on a computer screen next to the counter. When purchasing a book, another customer sees some suggested titles on another computer screen. The idea behind point-of-sale advertising is to display products where customers will notice them.

Coupons

Send out coupon books for new products or existing products that are failing to sell. Coupons suffer from similar disadvantages as price promotions. Often customers use coupons to buy products they would have bought without them, cutting into profits. Or businesses can hold insufficient inventory to meet unexpected demand, which results in losing customers. Either way means potentially severe losses. Coupons should be used only for products without established support.

Loyalty Rewards

Give customers rewards for loyalty. Every business knows that brand loyalty is the best sign of success. Maintain that loyalty to the business as a whole by rewarding customers who continue to buy products. These rewards can take the form of gift cards or cash back on regular purchases. With the use of the internet, some businesses allow customers to earn points that they can accrue and redeem towards free items and future purchases.

Tags: computer screen, Cutting prices, increased sales, price promotions

Business Etiquette Reasons For Leaving A Business Lunch Early

Must you stay through lunch?

You have been invited to a business meeting and the host has included lunch on the agenda but you have other plans. Business luncheon meetings can be a way to network and build relationships with others, but there are times when it is acceptable to duck out early.

The Working Lunch

When you are invited to a business luncheon, if it isn't listed on the agenda, ask the host if the lunch will be a "working lunch" or if attendance is optional. If lunch is optional, ask the host if the meeting will reconvene (if it isn't obvious), so you'll be back on time.

Networking

Hosts often include working luncheons to allow meeting attendees to socialize and network with peers, vendors and customers. Use this valuable time to develop solid relationships and learn how you can work together on a mutually beneficial project. If this is the stated purpose of the working lunch, it's rude to leave early. If you must multitask, excuse yourself for a short time, explain that you have something you have to take care of and then come back as soon as you complete the task.

Other Obligations

Managers, supervisors, and executives often juggle multiple meetings simultaneously. Communicate with the host in advance to let them know if you are juggling meetings, dually booked, or will have to leave early. Advance communications allows the host to modify the agenda, if necessary, and communicate with others on the team any changes to the schedule or meeting expectations.

Unacceptable Reasons

Business luncheons are popular for many reasons. They are used for training sessions, customer meet-and-greet sessions, periodic reviews, staff meetings and for sharing general information. If the meeting is a training session, and attendance is taken at the end of the meeting, you must be there at the end to get credit for training. If the topic is your bosses' staff meeting, it's unacceptable to leave early. If the luncheon meeting is topical, it may be acceptable for you to only stay for your section of the discussion. If you're unsure, consult the host in advance and let them know of your intentions.

Tags: leave early, advance them, advance them know, host advance, host advance them, invited business, them know

How Claim My Federal Excise Tax Refund

FIle a 1040X form to receive your Telephone Tax Refund.

The Internal Revenue Service offers the Federal Excise Tax Refund, or the Telephone Tax Refund, to return federal excise taxes previously collected on long distance calls or "bundled" phone or Internet Protocol service. This refund was originally offered on the 2006 federal income tax return, and is available only to people who paid federal excise taxes on long distance calls or bundled services between Feb. 23, 2003, and Aug. 1, 2006. The easiest way to claim this refund is to amend your 2006 tax return by filing out Form 1040X.

Instructions

1. Download or obtain Form 1040X, "Amended U.S. Individual Income Tax Return." This form is available on the IRS website.

2. Fill out the personal information about yourself at the top of the form. Complete line A and check "2006" as the year you are amending in line B.

3. Write "Federal Excise Tax Refund" in line C.

4. Write the amount you are requesting in line 15. Write the letters "FTET" on the line adjacent to line 15.

5. Mail the signed form to your local IRS processing center.

Tags: Excise Refund, Federal Excise Refund, line Write, calls bundled, distance calls, distance calls bundled

A Job Description For The Vp Of Marketing

A VP of marketing develops strategies to increase brand awareness.

A vice president (VP) of marketing develops and implements marketing and communications strategies with the aim of growing the business and enhancing its brand and public awareness. The VP of marketing typically reports to the chief executive officer (CEO) or president and is a member of the executive team.

Responsibilities

The VP of marketing is responsible for marketing the business in the direction specified by company leadership. Working with the executive team, the VP develops short- and long-term strategies and goals to meet specified targets. The VP is responsible for developing and overseeing the marketing budget and implementing marketing strategies. This position also may represent the company at events and meetings and supervise the development of marketing materials to maintain a consistent brand and enhance the company's image and public awareness.

Job Duties

Specific duties of a VP of marketing may include evaluating market conditions, keeping up-to-date on marketing trends and demographics of customers, developing benchmarks to measure effectiveness, communicating with the board of directors and supervising department staff. Areas that typically fall under the VP of marketing's responsibilities are online marketing, events, public relations, direct marketing, advertising campaigns and creative services.

Qualifications

Qualifications for a VP of marketing often are a bachelor's degree, with a master's degree in business preferred, and 10 years experience in a senior marketing position. Other requirements may include a proven track record of developing effective marketing strategies and meeting targets, and strategic planning and public relations experience.

Skills

In addition to education and previous work experience, there are a number of personal attributes employers may seek for this position. They include strong communication skills, ability to motivate staff, negotiation skills, leadership, ability to articulate a vision, a positive public speaking presence and budget and finance skills.

Salary Information

According to PayScale.com, as of June 2010, the average salary of a vice president of marketing ranges from $113,000 to $206,000, depending on employer type. For example, a marketing VP at a nonprofit organization averages $61,000 to $121,000, while those at a company average $104,000 to $172,000.

Tags: executive team, marketing develops, marketing strategies, president marketing, public awareness, public relations

Start My Own Stationary Business

Customers purchase stationary to personalize their letters to others

Professionals and individuals that would like to ensure they send letters that are professional and personalized may need special stationery specific to their personality or business. Starting a stationary business allows customers to choose the correct envelopes, letterhead and other materials for their letter-writing needs. You can choose to either operate your stationery business out of your home or at a physical storefront. If you choose to work from home, your overhead will be low.

Instructions

1. Legally establish your business. In order to properly pay taxes to your state or federal government, you will need to have a legally structured business. Contact your attorney or certified public accountant to incorporate or form an LLC. You can incorporate yourself by going to your Secretary of State's website. You can also check with your county clerk to obtain a business license if you choose to be a sole proprietor.

2. Obtain a tax ID number from the IRS. A tax ID number--also known as an EIN (employer identification number)--is used to open a business checking account, establish corporate credit and/or hire employees. Visit the IRS website to apply online or contact an IRS agent over the phone. There is no cost for a tax ID number. You can also print out form SS-4 from the IRS website and mail it in to obtain a tax ID number.

3. Determine if you would like to operate online or at a storefront. Choosing to operate online or from home is the most inexpensive way of running your stationery business. If you choose to purchase a storefront, contact your local real estate agent to help you find a property to either purchase or lease.

4. Order supplies wholesale for your stationery business. For stationery you will need paper, envelopes, writing utensils, stamps and other secondary materials. Contact your local Chamber of Commerce to determine if any wholesale suppliers are in your area that sell stationary material. Otherwise, visit online import and export sites like tradekey.com or EC21.com.

5. Create a website for your business. Whether you choose to operate online or off, having a website will attract customers to your business. Hire a freelance web designer to create your website if you are unsure of design your own website. Based on your budget, freelance web designers around the world will compete for your business. Popular freelance websites include Elance.com and Guru.com. Your stationary website should list all of the different colors and types of paper you will sell. Make sure you categorize your website for various types of individuals that may need stationary. For example, offer stationary products for college students, corporations, weddings and teachers.

6. Advertise your business. Visit office supply stores and your local Chamber of Commerce, and place ads in the newspaper or local publications advertising your business. Consider hiring a freelance graphic designer if you are unsure of create your brochures and other advertising supplies. When contacting the Chamber of Commerce, you can solicit new businesses that have started up that may need stationary. Also advertise in specific industries like college campus websites, online forums for teachers, home business owners and housewives. Advertise to stationary-related magazines as well (see resources).

Tags: your business, Chamber Commerce, operate online, stationery business, your local, your stationery

Internal & External Factors Of Consumer Behaviour

People may be influenced by their peers in the choice of what to buy.

Consumer behavior can be influenced by factors such as motivation, learning and perception. Those factors are known as internal factors or personal factors. In addition, factors like social norms, family roles and cultural values make up external or social factors. Those factors, especially the external ones, can be influenced by trends and the environment.

Internal Factors

Internal factors--also called personal factors--represent the consumer's ability to benefit directly from the product in question. A person's motivation to purchase or consume any given product is an internal factor, and it may rely on a person's desire to achieve goals related to other internal and external factors. Perception greatly determines a consumer's behavior, allowing them to justify one action or another based on the perceived outcomes. Use of perception to motivate a consumer can be as simple as showing young and attractive people who are obviously very happy and successful and who are using the product in question.

External Factors

Social norms are a prominent external factor influencing consumer behavior. The prevalence of brand-name clothing or new trends in design and fashion, for example, affects what any individual consumer will choose for themselves. Cultural values are an increasingly tapped factor in influencing consumers. Advertising campaigns that boast American-made or sweatshop-free products are a common example. Some companies have begun to include such ideals not only in their advertising but also as an aspect of the products themselves. Some examples of the inclusion of cultural values in ownership of a product include Tom's Shoes, who donate a pair of shoes to children for every pair of shoes purchased, and the Purina One Hope Network, which donates a portion of profits from pet food sales to pet adoption efforts. In those cases, consumers are not only purchasing a product but also engaging in social activism.

Positive and Negative Effects of Advertising

Just as internal and external factors can be used to promote social change in the case of Tom's Shoes or Purina One, they can be equally as effective in marketing campaigns designed to discourage consumers from engaging in certain behavior. An advertising campaign that appeals to both the consumer's internal and external concerns can genuinely reward them, as in the case of private gyms advertising the increase in both social acceptance and general health that can be achieved through membership. In other ways, advertising can lead consumers to adopt unhealthy lifestyles or live beyond their means. In both positive and negative applications, marketing and advertising that appeals to the above factors can have a powerful impact on the consumer.

Tags: consumer behavior, cultural values, External Factors, factor influencing, internal external, internal external factors

Careers In Medical Device Engineering

Medical device engineers design medical prostheses.

Medical device engineering, also called biomedical engineering, researches and designs solutions to medical problems. Medical device engineers research new device polymers, monitor clinical trials for new medical devices, consult with manufacturers on best manufacturing practices and teach medical personnel use new medical devices. Many medical device engineers have a Masters degree in biomedical engineering with experience in electrical and mechanical engineering. This career is expected to grow 21 percent through 2016.

Research

Medical device engineers research different materials to use in manufacturing medical devices. For example, an implanted medical device such as a replacement joint must be made from a hard polymer that can stand up to wear and tear without grinding down. A medical device engineer will test different polymers to find those that will meet the requirements of the medical device. A typical medical device engineer researching polymers in 2008 made $63,170 per year.

Prosthetist

Prostheses are medical devices that replace parts of the body. A prosthetist is a medical device engineer who designs and creates prototypes of these artificial limbs. He may work with a specific patient, measuring and fitting that patient for a replacement part and advising the patient on wear and care for the prosthesis. Prosthetic training and clinical lab experience are required for this work, in addition to engineering courses. The median annual salary for a prosthetist as of 2010 is between $52,601 and $79,552. (Ref 5)

Device Field Specialist

A device field specialist educates medical personnel on best implant or use a medical device. The field specialist is typically a medical device engineer who has designed the device and the surgical tool kit to implant the device. She may also have experience monitoring clinical trials required by the FDA to approve the device. The field specialist travels to hospitals, clinics and medical foundations to provide in-service training to medical personnel. Pay varies widely for field specialists, but as of 2010, people working in the medical device field made an annual salary of $58,313 to $79,344.

Tags: device engineer, device engineers, medical device, medical device engineer, medical devices

Advertisement & Marketing Strategy

While marketing and advertising go hand in hand, there is a difference between the two. Marketing is a controlled system of planning that is designed to bring a company together with its customers. Advertising choices are one element of marketing. A careful marketing plan includes an advertising campaign meant to entice buyers to purchase. While advertising is aimed at product, marketing is often focused on a company as a whole. A strategic combination of the two can help make your business a success.

Basic Marketing Plan

A basic marketing plan should be drawn up before your company undertakes any type of advertising campaign. The plan should encompass markets you plan to target, statistics pertaining to buyers in those markets and how best to approach introducing your company to the markets based on such criteria as age, race and buying habits. When a marketing plan has been drawn up, advertising campaigns can be created and implemented.

Advertising Choices

Advertising choices are made based on the research used to build a marketing plan. Advertising campaigns can vary in scope, depending upon your company's advertising budget and the market you want to reach. When making choices for advertising campaigns, it's important to consider the information in your marketing plan. Answer questions such as "What type of image do we want out company to project?" "Who are we targeting?" and "What are the best options to accomplish these goals?"

Traditional Advertising Strategies

Traditional advertising avenues include newspaper, magazine and other print media. Radio and television are traditional advertising avenues as well. While these advertising avenues are typically more expensive and require more investment to reach a wider audience, traditional methods of advertising might be a choice if you want to reach an audience that relies less on technology for information and purchasing decisions.

NonTraditional Advertising Strategies

Nontraditional advertising and marketing strategies make heavy use of the Internet and encompass everything from email campaigns to leveraging the power of social media to put a public face on your business. Using these newer methods of marketing and advertising, you can reach a worldwide audience faster and cheaper than ever before.

Tags: advertising avenues, marketing plan, your company, advertising campaign, advertising campaigns, Advertising choices, Advertising Strategies

Postcard Marketing Ideas

Direct mail postcards allow you to target market your product or promotion while giving you the chance to have a captive audience viewing your product. Postcard direct mail is one of the cheapest ways to send direct mail, and if you execute your message and design right you'll see positive results.

Size and Weight Matter

Everybody receives a handful of bulk mail nearly every day. How do you avoid having your postcard get lost in the bulk mail pile? One way is to send oversized or odd-sized pieces on heavy postcard paper.

Choose a size larger than the standard postcard and even one that is a different shape, such as a square or even a die-cut speciality shape. You will also want the paper weight to be heavier than what you would send for a standard postcard so that your piece doesn't get lumped in with other pieces. Consider heavy card stock with a laminate finish to really make the piece pop.

Odd-sized postcards and heavy stock will be costlier than sending a standard piece, but you need to take into consideration your audience and what they will respond to and evaluate the return you will receive on your investment.

Include a Response Mechanism

Give your target audience a reason to contact you by including a call to action in your message. Your office phone number and company website are always important to include, but you should also consider leaving your audience with questions so that they have to call you.

For example, if you are an auto repair shop and are promoting oil changes you could include, "Ask us how we can save you $10 on your next oil change!" directly next to the phone number.

Or you can make your call to action a game and arrange to give away small items. Your postcard could state, "Call us today to claim your prize!"

Turn the Postcard into a Coupon

Create a situation where the customer can't receive the discount without the postcard/coupon. Send the postcard to your mailing list or to targeted prospects.

For example, if you are a candle store, create a postcard that gives $5 off to the bearer on a certain brand of candle.

Be sure that your direct mail coupon postcard is exclusive to your mail list and don't include the coupon in any other advertising for tracking purposes and to control the number of discounts.

Tags: bulk mail, call action, direct mail, phone number, postcard that

What Is The Difference Between Direct & Indirect Objects

What Is the Difference Between Direct & Indirect Objects?

A direct object, which is always a noun or pronoun, is acted upon by the verb in the sentence. It directly receives the action of the verb. An indirect object, also a noun or pronoun, indicates who or whom in relationship to the direct object.

Examples

Take this sentence for example that only possesses a direct object. "John passed the ball." A direct object answers what was passed: the ball. "John passed Thomas the ball." Thomas, the indirect object, answers who or whom intercepted the ball.

Positioning

Indirect objects always come before the direct object. Notice in the previous example that "Thomas" is placed before the "ball."

Prepositional phrase

Direct objects never occur within a prepositional phrase. "John passed to his friend." No direct or indirect object is present in this sentence; only the prepositional phrase "to his friend."

Dissecting a sentence

Dissect a sentence to discover the direct and indirect object. First, identify the subject and the verb of the sentence. Take for example, "John passed his friend the ball." The subject and verb, respectively, are "John" and "passed." To find the direct object, ask yourself, "What did John pass?" The answer is "the ball." For the indirect object, ask yourself, "Who was the ball passed to?" The answer is "a friend."

Indirect objects

Indirect objects must be paired with direct objects.

Tags: direct object, indirect object, John passed, Between Direct, Between Direct Indirect

Become An Eco Entrepreneur

Become an Eco Entrepreneur

From organic produce vendors to transport consultants, everyone's jumping on the eco-bandwagon. But being an eco-entrepreneur means navigating your ship of state through some potential white-water. You'll need to keep a vigilant eye to the viability of your green biz at all times. Here are some ways to maximize your chances in today's market.

Instructions

1. Identify supply and demand issues. Economists on the news refer to a "turning point" that makes certain ecological initiatives possible. As an example, they cite the quick change in Detroit, from mass producing SUVs to a switch to smaller, more gas-efficient cars. Your ability to recognize these kinds of commercial realities is a big part of your success as an eco-entrepreneur.

2. Cinch up earth goals and customer goals. After your know that your project will fit into the supply and demand curve, find ways to get your goals all flowing in the same direction. Try to avoid eco initiatives that demand sacrifice from your customers. In an entrenched free market system, that just won't work, and it's a major pitfall to well-meaning investors and business owners who are used to just focusing on what's good for the earth. Make your ecological projects something your customers can easily go along with.

3. Cooperate with locals. As a larger investor, or a new kid on the block, your business initiatives are sure to thrive from being linked to comprehensive local projects. If it's food, talk to local farmers and co-ops; if it's transit, communicate with municipal companies. You'll find this will boost your "feasibility index" and get your street credibility in your community.

4. Utilize government initiatives. Local, state or federal government agencies will be looking to support ecological projects as part of our very belated national response to global warming. You can take advantage of that groundswell by keeping an eye out for government initiatives that may go hand in hand with yours.

5. Don't stop the magic. When it comes to pursuing ecologically minded business, there's no resting on your laurels. When a project is operational, it's time to either analyze it for optimization, support it with outreach, or move on to the next thing to diversify your portfolio. Treading water will only get you submerged by the eaves of a choppy economy.

Tags: Become Entrepreneur, ecological projects, government initiatives, initiatives that, supply demand, your customers

The Effects Of A Country'S Bankruptcy

Multiple forms of aid are often required to revive bankrupt national economies.

As the financial collapses that occurred in Iceland in 2008 and Greece in 2010 showed, bankruptcy is not exclusive to individual people. Lack of access to credit and capital are just two of the more obvious consequences when nations go bankrupt. The price of digging out can be that creditor nations often insist that debtor nations remake their entire economic systems almost overnight. This can strain and spark resentment among foreign partners who have seen their investments go up in smoke.

Lack of Credit

Losing access to credit is one major outcome of a country's bankruptcy. A prominent example came in 2002, when Argentina's economy could no longer absorb its mounting debt. As companies closed and joblessness soared, Argentines pulled money out of bank accounts and stock markets. These actions only deepened the downward spiral, making financial institutions unwilling to lend more money to bail out the country's economy.

Devalued Investments

Taxpayers are often required to pick up the tab for lost investments.

Overseas investments are a prominent casualty of bankrupt economies. The Icelandic banking system's collapse highlighted this problem. To finance aggressive acquisition of foreign firms, Icelandic bankers overextended themselves by borrowing heavily. About $1.7 billion in British and Welsh investments alone vanished, leaving taxpayers to make up the shortfall, "Business Week" reported in October 2008. An angry British government threatened lawsuits to recoup its losses.

Domino Effect

An increased use of bankruptcy petitions often triggers a "domino effect," according to a report from the European Centre for Monitoring Change. As bankruptcies ripple through a supply chain, firms caught at the end are driven into insolvency. This phenomenon is seen in related industries--such as in Lithuania, whose national airline's closure was party blamed for a round of hotel and restaurant bankruptcies.

Political Turmoil

Political turmoil is another lasting consequence. When Greece's economy collapsed in spring 2010, its European Union partners demanded a crackdown against soaring budget deficits and a pension system that allowed state workers to retire at age 50, or even sooner. Though polls showed most Greeks favoring such reforms, state labor unions planned to call strikes in protest, the "Washington Post" reported.

Strained Relationships

Traditional trading relationships are often dramatically redefined in a bankruptcy.

Strained relationships are all but inevitable when the creditors holding a bankrupt nation's debts feel misled. The implosion of Iceland's economy aroused strong feelings in Britain, whose government froze $6.8 billion of its neighbor's assets. Spurning International Monetary Fund assistance, Iceland sought Russian loans to stabilize its currency, the krona. If Iceland's European neighbors seemed reluctant to help, "one has to look for new friends," Prime Minister Geir Haarde told "Business Week."

Tags: access credit, Business Week, often required

Advertise On Community Billboards

Businesses with small advertising budgets often turn to places where they can advertise for free. For the price of paper, ink and gas and with the investment of some time, business owners can post advertisements where they can be seen by people in their own communities.

Instructions

1. Look for physical bulletin boards at libraries, grocery stores, community centers and other locations where people gather. Most will allow anyone to post advertisements; some will require that you receive permission from management before posting.

2. Check the website of your local newspaper. Most include links to a page where you can post messages for other visitors to the website to view.

3. Try Craigslist. This website has links for specific states and large cities where you can advertise (see Resources below). Be aware that Craigslist is frequented by spammers and scammers.

4. Advertise on Freecycle if you want to give something away or get something free of charge. Freecycle lists exist in many locations in the United States and other countries. After registering, you can post a message, and those who have what you need and want what you have to give away can contact you.

5. Find other Internet community bulletin boards using search terms for your city, county or community and "bulletin board." Some bulletin board websites get a great deal of traffic, but others do not, so you should keep this in mind when posting your advertisement.

Tags: bulletin board, bulletin boards, community bulletin, post advertisements, where they

Salary Range For A Conference Coordinator

Conference coordinators often delegate tasks for larger events.

Conferences, conventions and other large events are organized by coordinators who are responsible for taking care of every detail of the event, from creating promotional materials to hiring speakers or lecturers. The salary range for a conference coordinator depends on his level of education and certification, as well as his experience.

Salary

Conference coordinators earned an average salary of $48,060 as of May 2009, according to the Bureau of Labor Statistics. The salary scale began at less than $27,550 annually for coordinators in the 10th percentile and less than $34,770 for those in the 25th percentile. The median salary was $44,780, with coordinators earning more than $58,140 in the 75th percentile and more than $75,160 in the 90th percentile.

Industry

The two largest industries for conference coordinators as of 2009 were travel accommodation and business, professional, labor and political organizations, which the bureau reports offered salary averages of $44,420 and $51,270 respectively. Conference coordinators working for colleges, universities and professional schools earned an average of $46,110, and those employed by local governments earned an average of $45,500. Coordinators working in management consulting services earned an average income of $48,840 a year.

Location

The state with both the highest concentration of conference coordinators and the highest salary average for the profession was the District of Columbia, with a salary average of $55,170, according to the bureau. Connecticut and New York ranked second and third in regard to salary with averages of $55,020 and $54,760 respectively. The highest paying area in the country for conference coordinators was Santa Rosa-Petaluma, California, with a salary average of $67,100, followed by the Worcester area of Massachusetts and Connecticut with an average of $63,600.

Advancement

Although not always required, a bachelor's or master's degree in areas such as business or communications helps conference coordinators advance. Certification is another option; coordinators can pursue the Certified Meeting Professional credential from the Convention Industry Council to increase their marketability. Coordinators can also seek higher salaries in more competitive industries; those working for companies in aerospace product and parts manufacturing earned an average salary of $62,350 as of 2009, while those working for software publishers earned an average of $65,530, according to the bureau.

Tags: earned average, salary average, according bureau, average according, average according bureau, average salary

Create A Pen Name

Authors and entertainers are just a few of the professions where people tend to use a pen or stage name rather than their actual identity. This is to protect themselves and cover up their actual identity. Some of the most famous pen names are Mark Twain (real name Samuel Clemens) and Dr. Seuss (real name Theodor Geisel). People often wonder how authors create their pen name; however, the process may not be as extensive as you think.

Instructions

1. One common way to create a pen name is to use your middle name as your first name and use the name of the street you live on as your last name. In the case of Dr. Seuss, Seuss was his middle name, and he simply chose to add a professional title before it. In some cases, the name of the street a person lives on is too ridiculous to use in a pen name, and the person should opt for something else.

2. Another common way to develop a pen name is to use the name of a pet you had as a child (or currently have) as your first name and use an action verb as your last name. The action verb should be an activity you enjoy doing but doesn't have to be. For example, if you had a dog named Bailey (which is fairly common) and you enjoyed to sing, then your pen name would be Bailey Singer. Like the previous suggestions, this one doesn't always work, and the author should use his or her own discretion when it comes to creating a pen name.

3. Lastly, the easiest way to create a pen name is to simply make a list of first names you like (James, Chris, Mary etc...) and then use a common last name such as Jones, Smith, of Johnson as your last name. There is not set rules for creating a pen name, but rather just a lot of suggestions on make a unique-sounding name. Remember, a clever-sounding, eye-catching pen name could make a big difference in whether or not someone decides to read your work.

Tags: last name, your last, your last name, action verb, actual identity, create name, creating name

Promotional Mini Vacations In Key West Florida

Key West is the southernmost town in the Lower-48 States.

Key West is a small town situated on an island at the end of the Florida Keys. Known as the hometown of author Ernest Hemingway, Key West is often referred to as the southernmost point in the Lower-48 States and is home to several museums and a vibrant bar scene. If you are looking to book a short vacation here, many of the hotels in town offer mini-vacation packages.

The Balance Package from the Hyatt Key West Resort and Spa

This package is perfect for anyone who is in need of some stress relief. Included is a one-night stay at the Hyatt Key West Resort & Spa, a full breakfast and $150 towards treatment at the hotel's Jala Spa. While staying at this gulf-side resort, you can also enjoy the resort's boating options at its private marina, go to the resort's private beach, dine in one of the resort's numerous restaurants or simply relax by the pool. Guest room amenities at the Hyatt Key West Resort and Spa in Key West include air conditioning, a refrigerator, an alarm clock and an in-room safe.

Hyatt Key West Resort & Spa

601 Front Street

Key West, FL 33040

305-8091234

hyatt.com

Return to Paradise Package at the Ocean Key Resort

If you are dreaming of a Key West vacation of relaxing sunsets, good tequila and fine dining, the Return to Paradise Package at the Ocean Key Resort & Spa will suit you perfectly. The price for this package includes accommodations with private balconies for as many nights as you want, breakfast at the Hot Tin Roof four-star restaurant and two complimentary cocktails each day per person. Located where the world-famous Duval Street greets the ocean, the Ocean Key Resort & Spa also offers glass-bottom boat tours, scuba diving tours, a swimming pool with poolside massages, a fitness center, and bicycle rentals. Guest rooms at this resort include balconies with views of Key West and the Gulf of Mexico, tile floors, i-Home Clock radios and a mini-bar.

Ocean Key Resort & Spa

Zero Duval St

Key West, FL 33040

305-296-7701

oceankey.com

Sunset Sail Package at the Crowne Plaza La Concha Resort

If you and your lover are looking for a romantic vacation in Key West, this package will suit you well. Built around a two-night stay inside the hotel's historic Key West Room, the highlight of this package is the Wind & Wine Sunset Sail, a two-hour sail that includes fine wines from around the world. This sail leaves from the hotel's marina on the northeast corner of Key West. Guests who purchase this package also receive two complimentary breakfasts from the hotel's Jack's Breakfast Buffet. When you are not on your Wind & Wine Sunset Sail, you can enjoy the hotel's swimming pool, fitness center, numerous restaurants and meeting facilities. Guest rooms at this hotel include 42" flat screen TVs with cable, a complimentary newspaper and a CD player.

Crowne Plaza La Concha Resort

430 Duval Street

Key West, FL 33040

866-786-9205

laconchakeywest.com

Tags: Hyatt West, Hyatt West Resort, Ocean Resort, West Resort, Sunset Sail, this package, West 33040

Publicize A Book

The cost of a publicist is quite expensive but well worth the money they require. However, there are steps you can take to help publicize your work with or without a publicist. Read on to learn more.

Instructions

1. Have a website promoting your work. If you have a publicist they will most likely set this up for you but even if this is the case be sure to learn work the program so you can update it regularly.

2. Send out media kits to places of businesses for book signings and do this by working from your home outward in a circle. Send your information to libraries, schools, and book stores.

3. After you have worked your local area, broaden that circle and go regional with your publicity packet.

4. Give presentations at schools, nursing homes and libraries, rather than just focusing on book stores. If your book is non fiction, focus on places where the people who would be interested in your book will go.

5. Invite family and friends to all book signings. Be sure to send them announcements of any events.

6. Have a sign up sheet for people interested in your books and events. Be sure to send them a post card or note when you are having a new event or a new book published.

7. Always be interested in your visitors and fans. It's not only good public relations, it's also important you always remember they are who make you a successful author.

Tags: interested your, book signings, book stores, send them, sure send, sure send them, your book

Are Wedding Expenses Tax Deductible

Use deductions carefully.

When to deducting wedding expenses can be a tricky question. Some expenses can earn you a deduction but it will largely depend on whether they are tied to a business cost. Think twice before you deduct things like wedding catering because half of your guest list consisted of clients.

Benefits

Writing off wedding costs reduces your tax liability for the year in question and may increase your tax refund.

Considerations

Consider whether you are willing to endure an audit for your attempted deductions. Quirky write-offs are red flags for the IRS.

Donating

Donating to charities in lieu of giving favors qualifies for deductions. If you donate your wedding dress to a women's shelter or your flowers to a nursing home, you can earn more deductions.

Documentation

If you are writing off your honeymoon as a business trip, keep a log of activities like appointments and what business was transacted. A paper trail of receipts will back up your case.

Expert Insight

Have a CPA field your questions about attempted deductions before you file. It could save you thousands in unpaid taxes.

Promotion

If you are a florist who arranged her own wedding flowers, you could deduct a portion of expenses. But you must prove you were promoting your business: Were pamphlets on their dinner tables? Was a demonstration performed?

Tags: attempted deductions

The Difference Between A Target Market & Target Audience

The Difference Between a Target Market & Target Audience

The terms target market and target audience are interrelated, but they are not interchangeable. A company's target market may also be its target audience for various marketing communications, but this is not always the case. Knowing the difference can help decision-makers strengthen their organization's overall marketing strategy and develop more effective marketing communications.

Target Market Basics

Marketing experts Philip Kotler and Gary Armstrong define target market as a set of individuals sharing common needs or characteristics that the company decides to serve. These individuals are usually the end users of a product. A cloth diaper manufacturer's target market may be environmentally minded new mothers.

Target Audience Basics

Advertising specialist Tom Duncan defines target audience as "a group that has significant potential to respond positively to a brand message." The key here is the word message.; Effective marketing communications, or messages, each target a particular kind of reader or viewer. These individuals make up the message's target audience. The target audience for a company newsletter may be employees. The cloth diaper company mentioned in the previous section may create an advertisement in Spanish with a target audience of Latino mothers in mind.

Differences

Target markets impact an organization's overall marketing strategy. Target audiences are only associated with a specific message. Target markets are usually made up of the end user of a product or service. Depending upon the type of message in question, the target audience may be made up of company employees, society as a whole, media officials, or a variety of other groups.

When Target Market Equals Target Audience

Many times the target audience for a marketing communication is the same group identified in the target market. An energy drink maker may select college students as their primary target market. With this target in mind company executives may want to print ads in college newspapers. The target audience for these ads would be college students which are also the company's target market.

Separate Targets

Say the target market for XYZ cologne is affluent young men, 24-35 years of age. Now say that market research indicates that a large number of these men do not buy cologne and instead wear what their girlfriends and wives pick up for them. It may be wise for XYZ cologne to launch an ad campaign targeting not at the men who will ultimately use the product, but their significant others. Women aged 18-30 would be a logical target audience for the ad campaign. As such it would make more sense to run advertisements in women's magazines rather than the men's health publications.

Tags: target audience, target market, target audience, marketing communications, target market, Between Target

Do Commercial Loans

Becoming a commercial loan originator is a tough, yet attainable, process. Loan officers who handle large commercial accounts are business savvy, knowledgeable and have excellent people skills. To do, or make, commercial loans, you'll need to be trained and have experience.

Instructions

Do Commercial Loans

1. Enroll in a two- or four- year institution to get academic training. Some courses that will be beneficial for a commercial loan career are finance, accounting, business and communications. Finance and accounting courses will prepare you for the complex math principles you'll encounter when scrutinizing a business. Communications courses will improve your people skills--an essential ability in lending.

2. Acquire an apprenticeship with a commercial lender--either at a bank or a finance company while you are still in school so that you can get college credit. When on your internship, get intimately involved in loan processing and ask many questions of your mentor.

3. Obtain a job at a commercial lending company or bank that makes commercial loans. Most employers will not hire a commercial loan originator right out of school, so be prepared to take a low-level or entry-level position (mortgage processor, teller) at first, and work your way up.

4. Attempt to stay within the same company if it's a positive experience. The experience you build up at a company will prove your dedication to your bosses who in turn will reward you with a junior commercial loan officer position. Most likely you'll work under a senior officer until they are confident in your abilities.

5. Learn to expertly peruse a business's balance sheet, revenue, and growth. As a commercial loan officer, you are the last line of defense when mitigating a lender's risk and exposure. Make solid loans to credit worthy businesses and develop working relationships with the commercial community in your area to develop new business.

Tags: commercial loan, commercial loan officer, commercial loan originator, Commercial Loans, courses will, loan officer

Who Can Release A Body To A Funeral Home

The next of kin is required to release a body to a funeral home or delegate the responsibility to a medical professional or caretaker.

During the final stage of life, a person may be in a hospital, retirement facility or receiving in-home care from a hospice or his family. In the event of a person's death, the next of kin must release the body of the deceased to the funeral home for final preparations -- either in person or by giving written consent to a doctor or caretaker.

Doctors

When death occurs at a hospital, a person will be pronounced dead by a doctor on staff. If the person died under questionable circumstances, such as problems during surgery, an autopsy may be performed. The hospital will notify the next of kin to start arrangements with a funeral home. Family members are able to assign consent to the hospital to release the body to the funeral home.

Caretakers

Retirement centers and nursing homes operate under guidelines that require all seniors to have a death plan in place. This includes a consent for release form for the caretakers to release the deceased to a chosen funeral home after next of kin is notified.

Next of Kin

Any person who dies at home will be removed from the home by a funeral director or removal service for the funeral home. Family is asked to give verbal consent for preservation services and removal at this time.

Tags: funeral home, release body, body funeral, funeral home Family, home Family, release body funeral

Compare And Contrast Two Poems

Compare and contrast two poems.

When you compare two things, in this case two poems, you are discussing the similarities between the two poems. When you contrast two things, you are discussing how the two poems are different. You can write an essay that only shows the similarities between the two poems, only the differences between the two poems or you can do both.

Instructions

1. Find a basis for comparison or contrast. The two things have to have at least one element in common in order to compare and contrast them. In this case, that element is that both things are poems.

2. Choose a logical order. you can write the essay by first discussing one poem and then discussing the other poem. Or you can discuss the different points from both poems at the same time, comparing and contrasting each poem throughout.

3. Use transitional words and phrases to move back and forth from one poem to another. Here are some transitions to use when comparing: in the same way, likewise and similarly. Here are some transitions to use when contrasting: unlike, in contrast, however and but.

4. Double check your work. Check if you need to include more similarities or differences anywhere. Make sure you followed a logical order and used enough transitional words and phrases.

Tags: between poems, contrast things, Here some, Here some transitions, logical order, poems When, similarities between

Write A Marketing Plan For A Recording Artist

Want to get music industry tips on what you need to write a successful marketing plan for a recording artist? The following article includes pointers on what to include for your marketing plan, publicity/media campaign and sales/retail marketing strategy. Read on to learn write a marketing plan for a recording artist.

Instructions

1. Focus on essential information. The first part is very straight forward. It includes general info like the artist name, title of the album, catalog number, list price, release date, management (name and contact info) and website. There should also be a listing of the members of the band and what instruments they play along with a track list. The last part of this is an artist overview outlining the musical genre and the act's competitive advantage.

2. Work on the marketing plan. Establish a timeline for activities such as the date the record is complete, retail solicitation, press releases sent, street date, add date and any other special promotions. Include material due dates such as the date the album artwork is to be finished, date the final copy of the CD is to be finished as well as key dates for photos and fact sheets. Outline Internet marketing efforts. This should include any marketing done online including contests, giveaways, banner ads and other initiatives.

3. Establish the next steps for publicity and media campaigns. Include any media outlets that will be contacted for articles, reviews and interviews.

4. Create a strategy for sales and retail marketing efforts. Where will the album be sold? Do you want a presence in major chains, local/independent accounts or the Internet? Will there be a pre-sale for the album?

5. Those are the major points, but add any other relevant information if necessary.

Tags: marketing plan, marketing efforts, marketing plan recording, plan recording, plan recording artist, publicity media, recording artist

Write An Effective Used Car Ad

Be honest, describe the car accurately, and keep it short.

Instructions

1. Give the car's year, make and model.

2. Note the car's current mileage.

3. Describe the car's condition in a word or two. "Reliable" indicates exactly that; "clean" means no dents and good interior. "Running project" or "mechanic's special" means it needs restoration but has potential, "beater" means a jalopy reliable for neighborhood driving. "Beautiful" means exceptionally clean and appealing. Be creative but clear.

4. State if the car has always been garaged.

5. Identify recent repairs or overhauls: new clutch, 6,000 miles on rebuilt engine, new tires, tune-up every 3,000 miles.

6. Identify any cosmetic details, negative or positive: no dents, dent in left front fender, new paint, upholstery worn, new red paint.

7. If you are the first or second owner, state that.

8. State color.

9. State any interesting details that might drive up the price: convertible, roomy, rare.

10. Name a price. If the price is negotiable, add "b/o," meaning "or best offer."

11. If you do not want to bargain, add "firm," as in "$1,800 firm."

12. Give a phone number where you can be reached and a time when you will be there.

13. See the eHow entitled, "Read Used Car Classified Ads" and "Sell Your Used Car."

Tags:

Job Description Of A Shop Supervisor

Shop supervisors handle a wide range of duties.

A shop supervisor is someone who manages a manufacturing plant. Shop supervisors are in charge of hiring, training and organizing a staff, and making sure their employees understand the company's mission. They must be well-rounded and able to multitask, and prepared to work with managers of other departments, such as sales, marketing and logistics.

Basics

Shop supervisors are expected to be experts on the products being manufactured. They also must keep their workers motivated, focused on the shop's goals and operating as a team. Shop supervisors monitor performance, coordinate workflow and make sure the plant operates efficiently, so that the items being produced are functioning properly and ready for sale. Since many shops are open 24 hours, supervisors can work long and odd hours that include evenings and weekends.

Skills

A shop supervisor must be an expert when it comes to the item or merchandise being produced. He should be a strong communicator, organized, motivated and feel comfortable delegating. Since he is training a staff, he also likely will need to possess some teaching skills and patience. Most shop supervisors have managers above them, meaning they also need to be able to follow instructions themselves.

Background

There are no set requirements to become a shop supervisor. Most shops prefer candidates with a high school diploma or the equivalent. Some employers merely expect their supervisors to have displayed success at the lower levels, as well as a strong knowledge of the products or services being manufactured in their shop. Occasionally, a shop supervisor will need to have obtained a college degree, with an emphasis on courses in administration, business, marketing, finance and communications.

Prospects

More than 156,000 workers were employed as shop supervisors in May 2008, according to the U.S. Bureau of Labor Statistics (BLS). But jobs are expected to decrease by 8 percent during the 2008-18 decade, the BLS reported. The reason for the decline, according to the BLS, "will result from improved productivity and increased imports of manufactured goods."

Earnings

Shop supervisors earned anywhere from $41,000 to more than $74,000 in February 2010, according to PayScale.com. Much of those earnings were based on the supervisor's experience and industry in which she worked. Meanwhile, the BLS reported that some shop supervisors earned as much as $97,860 per year in May 2008.

Tags: shop supervisor, Shop supervisors, being manufactured, being produced, Shop supervisors

Market A New Drink Idea

How Do I Market a New Drink Idea?

If you believe a pomegranate root beer drink will take the beverage world by storm, you need to consider market this beverage concept. The beverage industry is fiercely competitive, though: walk into any grocery store, and you are inundated with different drinks all vying for your dollar. To make yours stand out amongst drink giants like Coke and Pepsi, effective marketing is essential.

Cater to Your Audience

Determine which demographic will most enjoy your drink and package according to their taste and preferences. For example, an all-natural, organic soda might work best among the health-conscious, 20-something demographic. However, an energy drink with a bluish hue is best for high school students. Both audiences mandate a different sales pitch and packaging.

If you are marketing towards the health-conscious group, your packaging should use soft colors, like greens and whites, with small, clean font. Pay attention to packaging, and ideally, use BPA-free plastic bottles or glass. This will cost more, but will resonate well with this group.

Test and Sample Flavors

Do not assume that just because your immediate family loves a kombucha-cola combination, the rest of the world will, too. Gather a wide variety of opinions by conducting surveys and offering samples. Most grocery stores are receptive to sales demonstrations within the store. Therefore, arrange an in-store product sampling with the sales and marketing team of the store. Then, test different flavors of your drink line: even if you want to settle on one flavor, diversifying will increase the likelihood of success.

Arbitron, a marketing research company, found that sampling greatly increases the likelihood of name brand recognition in addition to increased sales. More than one-third of customers who sampled a product bought it the same day.

Gain Name Recognition

Name recognition is done through branding and promotion. Devise a quick, catchy name for your drink, and make fliers promoting it. Use social media sites, like Facebook, to make a fan page for your product and get your friends to become fans. Take out advertising space in local papers, and ask family members to display the drinks at their office desk.

Author of the book Market-Led Strategic Change Nigel Piercy, explains that Coca Cola may not be the tastiest beverage, but its success is primarily due to brand recognition. Similarly, the tastiest beverages on the market will remain unknown without brand recognition.

Pitch the Idea to a Beverage Company

Most large beverage companies like to acquire already established, albeit small, drink companies. Thus, your drink should be on the market in local shelves for the best consideration, but other companies, like Starbucks, are receptive to purchasing drink recipes. Decide which route is best for your business based on finances and your business model.

If you wish to pitch your idea, make an "elevator speech" that should last no more than a minute. In this speech, inventor Steven Key recommends, identify what problems exist in the current market, the needs that will be met by your product, explain why your beverage is superior to any competitors, and specify the marketing potential.

Tags: your drink, brand recognition, companies like, Drink Idea, Market Drink, Market Drink Idea, your business

Shop At A Flea Market

Shop at a Flea Market

Shopping at flea markets is a great way to find everything from antiques to appliances, clothing, household goods, tools and toys as well as unique items and save money in the process. You can do everything from decorate your home to dressing for success all by shopping the flea markets. Does this Spark an idea?

Instructions

1. Get to the flea market early as possible for the best selection or late for best bargains.

2. Browse a few aisles first to get a feel for what is being offered, unless you spot a must-have item such as the platter to your discontinued china!

3. Inspect items closely, checking for flaws such as cracks, poor construction and damaged areas. Goods are generally sold as-is and few vendors will take returns.

4. Bargain with a light touch. It's half the fun of shopping flea markets but bargaining nicely often gets the best results. For example, a good strategy is to ask if the price is firm instead of immediately offering half the quoted price. Also, many vendors will give bigger discounts if you're buying several items at once.

5. Ask and ye shall receive. Especially if you are looking for a specific type of item, ask the sellers. Often they don't have room to put everything out and may just have your item in the back. Also, they will often hold bulky items until the end of the day if you have paid for them, leaving your hands and arms free to hold smaller purchases.

6. Think creatively when shopping. New uses for old items means unique decorative accessories: old balusters can become candlesticks or shelf supports, anything sturdy and big enough enough can become a coffee table with a sheet of glass across its top. Vintage clothing can become a chic new outfit or a costume.

Tags: flea markets, everything from, Shop Flea, Shop Flea Market, shopping flea markets, vendors will

What Is A Newsletter Kicker

A kicker is a type of headline in a newsletter set above or below the main headline. Offset from the main headline, the kicker leads into the headline or into the content itself. Readers gain an introduction to the newsletter's content through the kicker and in that way be led to read more.

Newsletters

Newsletters are printed or online reports sent via mail or email to members of a group. The group learns about relevant group news, such as past and upcoming events, member spotlights or important updates. Newsletters build interest about the group, and many promote fundraising or membership. A newsletter may contain several articles and types of information that need to be organized through a standard layout.

Headlines

Headlines title newsletters and newsletter articles by summarizing the main premise of the content. They not only identify and organize types of information, but can also address specific people among those who receive the newsletter. A carefully written headline encourages readers to read the article.

Design

Newsletter layouts organize information and help readers find and identify articles. The design of a newsletter not only helps readers locate information, but the design itself can reveal the group's mission and voice. The different page elements, such as newsletter kickers, offer a specific type of information in a specific format. Depending on how they're written, newsletter kickers may convey the group's voice.

Kicker Format

Newsletter kickers are typically set below the main headline in a font size larger than the body text but smaller than the main headline. Font and style varies from publication to publication. Usually, headlines and kickers are in the same font so readers recognize that the heading introduces the content.

Kicker Purpose

Newsletter kickers can introduce the content or signal a regular column through a short phrase or sentence. Through a kicker, the writer can target a specific audience. Since they don't have to identify regular columns in the main headline when they use a kicker, writers have more freedom in writing main headlines. Kickers can help readers find content, especially in an email newsletter where they may search for content from a search engine or link to information further down in the email.

Tags: main headline, below main, below main headline, help readers, help readers find, newsletter kickers, Newsletter kickers

Romantic Things To Do On A Friday Night

Taking a long walk after work on a Friday night is romantic.

After working a long week, nothing starts your weekend better than a romantic night with your honey. Romance is hard to come by nowadays with such busy schedules and endless commitments, but planning this time is critical for any intimate relationship. Drawing a blank on what you can do with your significant other on a Friday night? There are several romantic options for sharing together as a couple.

Cook Dinner Together

Cosmopolitan.com suggests staying in and bonding over cooking a meal together. Keep the recipe simple so that you're not focusing on the drudgery of preparing yet another meal. Instead, pour some wine, and while your dinner is in the oven, focus on really talking to each other about what happened during your week.

Go Traditional

Having dinner and seeing the latest movie afterward will reset your romantic thermostat. This typical date that occurs at the beginning of relationships reminds you and your partner of the magic and chemistry that happens when a couple first gets together. Where you go for dinner or what movie you see is less important than experiencing the tradition.

Take a Walk

Get in a light workout by taking a long walk together after your work day. Depending on where you live, walk around your neighborhood or take a short hike at a local park. Talking and sharing over a bit of exercise helps you bond as your bodies naturally release healthy endorphins while you stroll along.

Getting Dressed Up

If you haven't put on a formal outfit since your high school prom or your wedding, putting in the extra effort of getting dressed up for an evening is very romantic. Plan an elaborate evening several weeks in advance so that you can buy a special outfit and allow plenty of time to get ready. To further the adventure and fantasy for the evening, research a fancy restaurant for dinner that has a cuisine with which you and your partner are both unfamiliar.

Just Stay In

Sometimes the best romantic medicine you can give a relationship is just chilling out. Wash off your makeup, put on some sweats, order a pizza and put on a favorite DVD. If you have kids, send them to the grandparents or your neighbor's house for the night. Rekindle your romance by relaxing on the sofa together and catching up on the details of your life over a snuggle.

Tags: Friday night, long walk, with your, your partner

Sell Used Cars Legally

Selling used cars can be a good way to turn a tidy profit. In fact, many people have been able to turn used-car selling into big business. If you're just starting out, this business may seem simple, but there is some legal ground to cover before you start selling.

Instructions

Get Set up to Sell Used Cars Legally

1. Have a valid driver's license for the state in which you want to sell used cars. In most states, you cannot legally start a used-car business without being licensed to drive in that state.

2. Figure out whether you need a license to sell used cars legally in your state. If you are planning to sell cars on an isolated or occasional basis, you probably won't need a license. Many states will allow you to sell five or fewer cars per year without a license.

3. Learn your state's documentation requirements for selling used cars. For example, there will be title transfers to handle legally, and some states require smog certifications and odometer-reading documentation.

4. Contact your state's Department of Motor Vehicles or its equivalent to learn the requirements for getting a dealer's license. In some states, only paperwork is required, while in others you may need to take a class and pass an exam. Typically, there is a fee for this license.

5. Find a lot on which you can sell the used cars. You might think you can simply park the cars in your driveway, but state laws usually prohibit this. You'll need a lot with enough spaces to park the number of used cars you hope to have in stock at any given time.

6. Make sure there is a building from which you can conduct business on your lot. Usually, this is a requirement, as is a telephone.

7. Erect a sign on your lot or building, making sure you adhere to any zoning laws that may apply in your area.

8. Purchase liability insurance. This will protect you and your business from losses if someone has an accident while test-driving one of your cars or gets hurt on your property.

9. Buy used cars to sell on your lot. You have plenty of options when it comes to this, including buying from auctions, newspaper classified ads and even other car lots. Some good Websites for finding used cards you can resell include Auto Trader, eBay and Cars from 500.

Tags: used cars, sell used, used cars, your state, Cars Legally

Journals For Nurse Practitioners

Nurse practitioners are trained in the diagnosis and treatment of medical conditions

A nurse practitioner provides broad-based physical and mental health care within her specialized area of training. The typical nurse practitioner has an advanced college degree in the diagnosis and treatment of medical conditions and must be licensed to practice. With the specialized knowledge required to stay on top of the medical field, there are a number of publications targeted to the nurse practitioner that allows her to stay on top of the latest developments in her profession.

Journal for Nurse Practitioners

The Journal for Nurse Practitioners is the official publication of the American College for Nurse Practitioners. It provides those in the field news and analysis of the latest clinical developments in medicine. The journal includes peer-reviewed articles and commentary on government oversight of the profession of nurse practitioner. The publication is mailed monthly.

The Nurse Practitioner: The American Journal of Primary Healthcare

The Nurse Practitioner is a 20,000 circulation publication that serves as a monthly source of information to nurse practitioners and primary care clinical nurses. The content is reviewed by peers working in the industry and covers treatment and diagnosis topics as well as research and policy news and analysis. The Nurse Practitioner also incorporates features, columns and tutorials to assist with the continuing education required to stay current in the field of medicine.

Journal of the American Academy of Nurse Practitioners

The Journal of the American Academy of Nurse Practitioners is published monthly as the official publication of the American Academy of Nurse Practitioners. The journal has been around since 1989 and has as its specific purpose the continuing education of health care professionals with an interest in primary care treatment. The monthly publication covers clinical issues, health policy, research and education topics.

Advance for Nurse Practitioners

Advance for Nurse Practitioners is a journal that advocates for the issues that impact those trained as nurse practitioners. Advance is not affiliated with any professional organizations, but works independently with a writer staff made up of industry professionals. The journal keeps its editorial focus on issues such as pediatrics and women's health, areas in which nurse practitioners are in demand.

Tags: Nurse Practitioners, Nurse Practitioners, Academy Nurse, Academy Nurse Practitioners, American Academy