When a company adds print advertising to its marketing mix, it is because the product or service being sold is best portrayed through a visual advertisement. The great thing about print ads is that they can be seen multiple times by a wide variety of people without the need for an additional investment.
Definition
Print advertising is the dissemination of advertising messages using visual, printed items.
Types
Print advertising can include billboards, newspapers, catalogs, mailers, flyers and magazine ads.
Considerations
For many small companies, the cost of print advertising is far too expensive. For example, the cost of submitting a billboard or magazine advertisement can be as much as $25,000 to $50,000 per ad.
Benefits
An optimal combination of images, colors, and text in a print ad can help build brand awareness, especially when the same combination is used over and over again in subsequent ads.
Expert Insight
There is a trend of companies spending less money on print advertising and more on online advertising.
Tags: Definition Print, print advertising