What Do Fashion Marketers Do?
Have you ever wondered who put together the eye-catching window displays that pull you into a shop? These and other tasks performed by fashion marketers are key roles that these specialists play in making fashion sell. They work for a variety of clients and employers to generate merchandise sales and profits.
Strategic Planning
Fashion marketers use their knowledge of trends and markets to assess the wants and needs of a target market and stock stores and online retailers with merchandise accordingly.
Employers
Fashion marketers work with and for department stores, wholesale apparel distributors, fashion houses and magazines.
Outreach
Fashion marketers oversee the communication and advertising activities of a brand, retailer or publication.
Vision
Visual merchandisers plan and execute store and window displays to catch customers' attention. They also prepare similar arrangements to be photographed and used on vendors' websites.
Consistency
Fashion marketers work to establish cohesion within vendors' inventories and the apparel covered by magazines in certain issues.
Trend Spotting
Fashion marketing specialists recognize current trends and establish new ones to provide a market for specific merchandise.
Buying
Fashion buyers use understanding of buying behavior and trends to select predicted best-selling merchandise that retailers will carry during certain months or seasons.
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