Marketing in the music business is a competitive field.
Degree programs that focus on marketing for the music business do not necessarily have to grant a degree in marketing. Music business degrees and degrees in music management also highlight the many skills and techniques that go into music marketing, and those possessing degrees in these fields find entry into the music marketing field just as easily as those with specific marketing degrees.
Associate's Degrees in Marketing
Associate degree programs in marketing provide students with an inexpensive entryway into the world of marketing, giving them a basic understanding of its principles and general practices. Skills obtained at this level must be purposefully pulled by the student into the musical realm. This can easily be accomplished by applying marketing principles to the music industry, such as creating a brand, showcasing artists and creating demand for a new album. According to the website for Education Portal, an associate's degree in marketing prepares a student for entry-level positions with an established marketing firm.
Bachelor's Degrees in Music Marketing
Bachelor's degrees in music marketing like those offered at Lock Haven and Oneonta State University provide a focused curriculum in the business of the music industry. Students learn the history and development of the music industry, intellectual property law, record company business models, multimedia marketing techniques and the uses of social networking within the music industry. Degree programs like these offer internships with existing marketing firms that allow graduates the experience and name recognition to step into artist management roles, working with recording artists to establish their presence in the national music scene.
SUNY College at Oneonta
108 Ravine Pkwy
Oneonta, NY 13820-2685
607-436-3500
oneonta.edu
Music Business Degrees
A degree in music business, like those offered at Full Sail University, educates the student in areas of artist management, music distribution and the inner workings of the business. These skills easily transfer to the marketing environment as knowledge of how record companies perceive marketing strategies can be invaluable when attempting to secure new clients. Upon graduation from a music business degree program, you will have the skills necessary to get into music marketing, management or go to work signing artists for a record company.
Full Sail University
3300 University Boulevard
Winter Park, Florida 32792
800-226-7625
fullsail.edu
Tags: music industry, into music, into music marketing, artist management, degree marketing