Joint marketing ideas create a win-win situation.
Joint marketing is where two businesses work together in their advertising efforts. Typically, joint marketing is for one promotion rather than ongoing. When marketing in this way, each of the companies splits the cost of the expenses associated with the advertising or event. Finding ways to be involved in joint marketing is limited only by your imagination. There are a multitude of ways you can join forces with other relevant businesses.
Send Emails for Each Other
When you partake in joint marketing efforts, you're choosing to pair up with one or more companies that have the same target customer as your business. One of the ways to broaden your reach to a larger number of consumers is to send out promotional mailings for your business to your partner's list and have the other company do the same for you. Typically, it's not a good business practice to show your mailing list to your joint marketing partner, who may be a competitor. Instead, you send out his promotional email to your list, and he sends your message to his list. This keeps your customer names and contact information confidential, yet still provides a joint marketing opportunity for both of you.
Host an Event
Whether it's a live event, such as a workshop, or a virtual one, such as a teleseminar, these are highly effective ways to joint market businesses. Choose a topic that is relevant to your audience and that you each have expertise in, and then host an information sharing event. For example, a real estate agent and a mortgage broker may pair up to host a seminar on buying and lending for first time home-buyers. Each of you invites prospects from your own contact list and then split the costs of hosting the event.
Become Part of an E-Newsletter
Place an ad and write articles for another company's e-newsletter, and allow your partner to do the same for your business communications. This not only helps both of you to include fresh content in each of your newsletters, but it also acts as a professional endorsement for your businesses. When you publish articles written by fellow professionals, include a short note and provide a testimonial to your readers. Your joint marketing partners can do the same for you in their newsletters.
Tags: joint marketing, your business, joint marketing, Joint marketing, send promotional, your partner