Marketing performance tools help you track sales and other customer behaviors.
It is essential that you have quick and easy access to comprehensive data about your marketing campaigns. Marketing performance tools will provide you with this information whenever you need it. There are countless ways to measure your marketing performance and many different tools for measuring each metric. Here are some important tools for tracking the performance of your marketing campaigns.
Website Traffic Data
Google Analytics is a free tool offered by Google to measure how many visitors come to your website. Analytics can generate 85 different reports about your website's marketing performance. It will show you not only the number of visitors to your site, but also which exact pages they visited and how much time they spent on the site. Analytics will even tell you where your visitors found your website, whether it was by e-mail, search engines, paid banner ads, paid text ads or direct traffic.
Rank Monitoring
A rank monitoring tool will show you data on how your website is ranking in the different search engines. These tools save you a considerable amount of time because you do not have to go to each search engine individually and look up your websites. The tool will track the daily changes in your rankings, giving you signals about the performance of your website marketing efforts.
Click Tracking
You need to know about the sales and revenue from your marketing efforts, but also more detailed information about the clicks to your website. Click tracking shows you how many website visitors actually click on your targets. There are several click track analysis tools you can purchase, and there are several free options, such as Apache Mod Tracking and PHP Open Tracker. All of these tools will tell you the specific behaviors of visitors to your sites.
Scorecard
One of the most important marketing performance metrics is the number of sales. A scorecard is a spreadsheet template set up to keep track of sales numbers as they come in. You start each new scorecard by stating your sales goals for a particular period of time. For instance, you may want to sell 100 products in the next 30 days, so you will input the goal of 100 sales into your spreadsheet. Then input each new sale into the scorecard to measure whether or not your marketing efforts are meeting sales expectations.
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