Students in the 21st century often mix classroom learning with online courses.
Educational institutions in the 21st century face more and stronger competition than ever before. It is almost a necessity for a college, university or other educational institution to advertise online to increase awareness among students in the community and around the world. Even institutions without online learning components can benefit from advertising online to residents in their state and surrounding areas. Finding places to advertise online can spread awareness of your school and bring potential students in the door.
Instructions
1. Look into contextual-advertising solutions to reach people who search for education services online. Contextual advertising services such as ContextWeb and AdWords work on a pay-per-click or pay-per-impression basis, only charging you for actual ad impressions or visits to your website. This unique online solution uses complex algorithms to place ads in front of people browsing or searching for educational websites. This takes advertising effectiveness to the next level, as virtually everyone who views your ads inhabits your specific target market. Research a number of contextual advertising solutions before choosing which to go with.
2. Use social media advertising to reach potential students where they "hang out" online. Maintain Facebook and Twitter accounts to attract followers and spread news about your institution. Tweet about things such as sports events, awards won by students, and community events. Take advantage of Facebook ads -- or ads on whichever social media outlet is most popular with your target market -- to leverage contextual and social advertising at once.
3. Pursue banner- and link-swapping agreements with other organizations in the education field. Contact other educational institutions in your local area, or institutions similar to yours, to initiative banner swaps. A banner swap allows you to expose another company's customers to your advertising messages for free online, with the only cost being that the other company gets to advertise to your website visitors, as well.
4. Consider purchasing premium listings on popular search engines. Search engine optimization helps your website rank better on search results, but paying for premium listings can guarantee that your website is featured above even the most popular and optimized sites. Visit a number of popular search engines and look into their premium listing prices to find a cost-effective solution.
5. Contact multiple online education portals to list your website. Education or college portals present potential students with a range of education options. These websites succeed by listing as many educational opportunities as possible, bringing in advertising revenue from visitors to their sites. Because of their business model, most of these sites should be willing to list your organization for free.
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