Marketing to Realtors and mortgage loan officers may help you boost your business. Whether your business is administrative, such as producing newsletters or postcards, or whether you sell marketing products yourself, you will want to utilize the business of Realtors and mortgage loan officers who need to promote themselves. Creating good relationships with them can also help you build longevity in your business by obtaining repeat business as well as referrals.
Instructions
1. Find a way to make yourself stick out from everyone else. Developing a personal relationship with your prospective customers or clients is best. Yes it is easier to send something in the mail, or even make a quick telephone call, but nothing beats a personal visit.
Try to set aside one day a week to make calls on Realtors and mortgage loan officers. Take something with you, such as a free sample of your product, a goody bag, donuts, candy. This will help make your contacts remember you over your competition.
2. Create a constant form of contact with your Realtors and mortgage loan officers. Do not be overhearing and call every other day, but set something up where you can call on them at least once a month. Form a mailing list, so postcards or holiday cards may also be sent out. That extra touch helps keep you in the forefront of your potential customer's minds.
Create a pattern of contact, not all in the same form. For instance, after a personal visit, send a postcard and the next time make a telephone call.
3. Ask to present at weekly or monthly meetings. Most real estate companies and mortgage lenders welcome outside speakers and visitors to their meetings. This is a great opportunity to meet several people at once, share your ideas, concepts, products, etc. Be professional during this meeting and dress the part. You should also bring material for each person in attendance, so check with the person in charge beforehand for a head count.
Bringing something in for everyone is also a nice touch. For a breakfast meeting consider bagels or donuts. A lunch meeting might call for a dessert of some time, cookies or candy. Depending on your situation, you may also offer to provide the lunch and bring in a party tray or pizzas.
Tags: loan officers, mortgage loan, mortgage loan officers, Realtors mortgage loan, your business, personal visit