There are many ways to market car washes that use cleaning brushes. The key is to generate more business from existing or new customers. Holding signs on the street can attract the attention of passersby, who may stop in for a discounted car wash. Notifying people about a special deal through email or postal mail may attract existing customers. Keep your marketing program simple and have fun with your various campaigns.
Coupon Magazine Specials
Advertise your car wash in several coupon magazines, such as the ones that are delivered to your mailbox. Coupon magazines are valued by some consumers. Use colorful graphics and a picture of your brush car wash in the ad to attract attention. Add a small map so people will know get to your car wash. Clearly indicate the special deal in the coupon, such as "Save 20% on Your Next Car Wash!" Explain what is included in the offer, like a car wash and wax job. Collect the coupons when people use them, then calculate the unit and dollar sales received from each coupon magazine campaign. Plan to run these promotions regularly if they are pulling in large profits.
Fundraiser
Hold a fundraiser at your car wash. Designate a percentage of your profits to a certain charity, such as muscular dystrophy, flood victims or a youth baseball team. Have local celebrities or sports figures dry the cars when they come out of being washed with the brushes. Promote your fundraiser through flyers, newspaper ads and the radio. Ask a radio station if it will carry the event live. The deejay could continually promote the car wash on the air. Ensure yourself a fair share of the profits, but use the event to show people how you care about the community. Customers likely will remember the event and use your car wash again.
Frequency Program
Frequency programs are designed to increase both current and new customer visits and sales, according to Direct Marketing News. Therefore, the frequency program should be promoted both inside and outside of the car wash. Outside promotions may include banners, flyers and newspaper ads. Have customers apply for the frequency program by including their name, address and email. Provide them with a card that you will punch each time they use your car wash. Offer customers a free car wash on the sixth or seventh visit, for example. Provide new frequency cards to people after you collect their old cards.
Tags: your wash, attract attention, existing customers, flyers newspaper, special deal