Fashion Merchandising Careers
There are many different careers within the fashion merchandising field. Since fashion and business go hand in hand, fashion merchandisers need to have good business sense and comprehension of the varied marketing techniques, preparations, manufacturing, advertising and distribution that goes into the industry. Fashion merchandisers must also be familiar with existing trends and be able to anticipate what the future ones will be.
Features
A career in fashion merchandising involves working with--and for--major apparel manufacturers, fashion retailers, distributors or buyers.
Identification
Fashion merchandising careers include fashion buyers, coordinators, merchandisers, retailers, market researchers, public relations and advertising executives, fashion event planners, operation and store managers, fashion editors, product coordinators, developers, and importing and exporting agents.
Types
Careers in fashion merchandising tend to fall into the apparel production or retailing ends.
Function
Fashion merchandisers in the apparel production area track and assess market trends, production costs and other relevant dealings to gauge the future course of the products. On the retail end, the job involves observing consumer trends, pricing the goods and selecting store inventory.
Significance
The key skill of fashion merchandisers is to connect fashion to consumers, ensuring that the apparel appeals to the diverse groups they are targeting.
Job Tasks
A career in fashion merchandising may may include attending fashion shows, working on advertising and marketing campaigns, consulting with suppliers and manufacturers, overseeing retail outlets and creating displays, planning special events, importing or exporting merchandise, and communicating marketing needs.
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