Billboard advertising can be extremely effective.
Billboard advertising is one of the many choices that businesses have to reach their target audience. But some business owners shy away from using billboards, or other forms of outdoor advertising, because they do not understand the advantages of advertising on billboards. Take time to understand the benefits of outdoor advertising before doing your final marketing strategy.
Constant Exposure
Billboard advertising is set in public areas such as parks, roadways and along city streets. That means that your message will be seen by a large number of people. One of the advantages to having a billboard over a newspaper or magazine advertisement is that people cannot turn the page or throw out your billboard message. A radio or television advertisement can be turned off or ignored, where a billboard is constantly on and in areas where people are going to see it.
Cost Effective
A billboard advertisement can cost anywhere from $700 to $2,500 per month depending on the advertising company that owns it and the billboard's location, according to the Gaebler website. That is 30 days of constant exposure to a large audience with an ad that is significantly larger than a full-page newspaper display ad. When you compare the cost of billboards compared to other forms of advertising, you will find that billboards tend to be cost effective.
Placement
Billboard advertising can be effective based on where your billboard is placed. For example, a billboard that is near your retail location and close to a major highway can help bring more traffic to your store. A well-designed billboard put in the rural areas of your geographic target area is a constant reminder to potential customers about your products or services and reach your company. If you are planning on launching a new line of sports-related products, then you can use billboards placed near sports facilities to reach your preferred audience.
Current
Businesses that want to make a major announcement and reach a lot of people quickly should consider using billboards. Because billboards can be changed monthly, you can use a billboard to announce a new product being released, a limited-time pricing special or a new location being opened. The constant exposure and low cost of billboard advertising compared to newspaper or magazine ads will make outdoor advertising a more-efficient way to deliver a timely message to a target audience.
Tags: Billboard advertising, outdoor advertising, newspaper magazine, other forms, reach your