Marketing managers promote a company's products.
A marketing communication manager is someone who works to promote a company's services or products. Marketing communications managers work in conjunction with advertising and sales managers, helping to generate income for their company. They are employed in a wide array of industries and perform a multitude of tasks. Marketing communication managers also hire, train and organize their staffs.
Basics
A marketing manager focuses on getting the word out about their company's latest or ongoing products and services. She puts a positive spin on what her company has to offer, highlighting its best attributes to potential advertisers and customers. She also analyzes trends and assists in setting prices, paying close attention to what the competition is doing and trying to best it. In some cases, marketing managers handle public relations tasks, by writing and distributing press releases, setting up interviews of key company personnel and enhancing the company's overall image.
Skills
A marketing manager needs to possess strong written and verbal communication skills. He should be highly organized and an accomplished problem solver, as he deals with everyone from upper management to his staff to clients on a regular basis. He also must be driven, professional, courteous, able to work well alone or with a team, and be comfortable delegating. Oftentimes, marketing managers must handle everyday tasks such as responding to email and scheduling employees on top of their regular duties.
Background
Most companies seek candidates with a bachelor's or master's degree when hiring a marketing manager. Areas of study include business, communications, public relations, journalism, administration and sales. Many marketing managers spend time at the lower levels of the profession before being hired into a management position. Others have worked in careers centered around sales or advertising.
Prospects
Jobs for marketing managers are expected to increase by 13 percent from 2008 to 2018, according to the U.S. Bureau of Labor Statistics (BLS). That rate is about as fast as average for all other occupations. More than 175,500 workers were employed as marketing managers in May 2008, the BLS reported. "College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities," reports the BLS.
Earnings
Marketing managers earned a median salary of anywhere from $34,000 to more than $102,000 per year in February 2010, according to PayScale.com. Much of that range depended on the marketing manager's experience, as well as the industry in which he worked. Meanwhile, the BLS reported that some marketing managers earned more than $108,000 per year in May 2008.
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