A visible place of business can help to promote a Realtor's business.
Realtors are real estate professionals who are members of the National Association of Realtors (NAR). NAR is the largest real estate professional association, founded in 1908 to promote a higher code of ethics within the industry and to support educational programs for its members. With the advent of the Internet, real estate professionals are finding they need to explore new and innovative ways to advertise and promote their real estate businesses. Traditional forms of advertising include business cards, the local phone book, local newspaper, real estate publications and for-sale-signs.
Local Involvement
Each year, Realtors across the country are recognized by the National Association of Realtors for their philanthropic efforts and achievements. Realtors are encouraged to become involved with their local communities and to work to improve the overall living conditions of their neighbors. Many Realtors become involved in fundraisers, volunteer their time or join other organizations, such as service groups and local business associations, in which they can give back to their community. Becoming actively involved in the community is also a form of networking, which will help to promote the Realtor's business.
Keeping in Touch
Another way for the Realtor to promote and advertise the business is to begin compiling a list of past or potential clients. In the beginning, this might be a list of neighbors, family and friends. The Realtor should begin communicating with those on the list on a regular basis. For example, the Realtor might send out a monthly newsletter, quarterly cards or local real estate updates. The correspondence should be on a consistent and regular basis. It should not be too frequent, so the recipients become annoyed, nor should it be so infrequent they forget about the Realtor's existence. Periodically, something of value should be sent, such as a calendar or kitchen magnet, with the Realtor's contact information.
Internet Exposure
Realtors can create their own websites, blogs and virtual tours or videos of their listing. Listings can be included on a variety of websites, such as Realtor.com, Yahoo Real Estate, Craigslist or other real estate listing sites. Realtors can set up a free Twitter account and send updates to followers. Email can be utilized to set up weekly newsletters to subscribers. To immediately respond to potential clients, the Realtor can use their cell phone to monitor incoming email requests.
Tags: real estate, Association Realtors, become involved, cards local, estate professionals