Email marketing can be an effective advertising tool.
Email marketing is one way that business owners can inexpensively reach potential clients. The concept of being able to reach scores of potential customers with one marketing message makes email marketing a viable form of advertising. To maximize the results from an email marketing campaign, you need to understand some basic design techniques that will help get your message thoroughly read.
Instructions
1. Decide on a single message for your email marketing design. Some ideas for topics include introducing a new product or announcing a change in your pricing. Designing an email marketing piece is simplified when you use only one topic.
2. Create an HTML email template that you will use for all of your email marketing campaigns. Set up the general design of your template including your corporate logo in the upper corner, your company contact information at the bottom and your company motto across the top. When you use a template, customers become familiar and can quickly find key information, according to Entrepreneur Magazine. If you do not know create a template, use one from email marketing template providers such as Mail Chimp (see Resources). In many cases, templates are free.
3. Layout your email marketing piece using concise statements, color to highlight important messages and images to draw the reader's attention. As you design your message, use the preview box in the template software to see what the customer will see when they preview your email prior to opening it. Design your email so that your image appears in the preview along with a very short marketing message. Also, remember that some email providers do not allow images to be seen with approval, so make your message look coherent without images. Do not embed any text in images.
4. Settle on a single font for your marketing piece and use it throughout. Using multiple fonts can confuse and frustrate the reader and get your marketing piece sent to the trash bin. Some email providers may not support special fonts, so use basic fonts to make sure everyone can read your message.
5. Maintain white space around the important pieces of text in your message to make them stand out to the reader.
6. Ask someone else to proofread your message before you send it to the entire mail list.
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