Working in the dealer-driven marketing arena requires tenacity, creativity and superior people skills.
Dealer incentive and marketing coordinators market products and services on behalf of major companies, including franchises and multinational corporations. They work together with corporate headquarters and local dealers as part of an overall team advancing sales for the organization.
Education
An entry-level marketing position, a dealer incentive and marketing coordinator role typically requires an undergraduate degree in business, with a concentration in marketing. Courses in supply-chain management and operations also will prove useful. According to a 2010 Marketing Salary Survey from Aquent and the American Marketing Association, an entry-level worker in this position earns an average salary of $39,000 per year.
Role and Responsibilities
Dealer incentive and marketing coordinators lead promotions within dealerships and work with national executives and management while coordinating local aspects of major promotions. Employees in this position also perform site-based marketing activities and measure the performance of dealer incentives while striving to maximize dealer engagement.
Advancement
Advancing in this profession can lead to positions at the management and executive levels. Many managers and marketing executives possess a Master of Business Administration degree. MBA studies also provide networking and mentoring opportunities, and according to Quint Careers, 80 percent of executives surveyed identified a graduate degree in business as key to reaching senior ranks.
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