Promotional gifts are a common way to advertise a business.
A cost-efficient way to advertise your business is to offer free gifts to your customers that include your company's name, logo, phone number and website address. Developing such gifts does not have to be hard or expensive; there are a variety of items that you can purchase in bulk from a number of sources.
Pens and Other Smaller Tokens
Handing out thank-you gifts to loyal customers can help to retain them as valued customers. These types of gifts can also remind customers of your products and/or services. For instance, if a customer needs a new car battery and he has a pen from your business in his house or car, you might be the convenient choice. Other gift idea that can help to remind your customers of what you have to offer are smaller gifts such as magnets, calendars or coffee mugs. These should all include your business logo and a line that expresses your mission or commitment to your customers' satisfaction with your products and/or services.
Contests
Another approach to take when it comes to giving gifts to customers for promotional purposes is to develop a contest whereby your business offers gifts to contest winners. It is generally a good idea to offer gifts that relate to your business. Also, it is important to create guidelines for your contest that are clear and easy to follow. Consulting with an attorney who specializes in contracts might be a wise business decision as it can ensure that the wording of the rules of your contest cannot be misconstrued. It is also important to print out contest rules and make them readily available to customers. You should also post these rules on your company's website.
Reciprocal Arrangements With Other Businesses
Another great gift idea is to create an arrangement with other businesses where "gifts" can be given out at these businesses for a free item or service at your business and vice versa with your business offering such gifts from other businesses. It is best to create these types of arrangements with businesses that complement each other or at least are not in direct competition for the same customers. For instance, your business could offer a free dessert at your restaurant and have these free certificates available at nearby toy stores.
Tags: your business, your customers, gift idea, include your, offer free