Monday, February 9, 2015

Communicate With Multicultural Clients

Prepare for multicultural business interactions.


Business conducted in the United States is direct and to-the-point. Meetings are run on tight schedules and small talk is typically limited. Other business cultures are the complete opposite. It is imperative to spend time learning the basics of other cultures before conducting business. Communication, business meetings, time and relationships can vary greatly depending on the set of norms developed by each culture.


Instructions


1. Develop a personal relationship with your clients. Take time to learn about their families and personal interests. Spend time getting to know each other before delving into business issues. Multicultural business associates are more comfortable conducting business when a personal relationship is developed. The business transaction might take more time, but the client is more likely to be a loyal customer.


2. Learn non-verbal cultural taboos. For example, do not eat or touch food with your left hand when in the Middle East or Asia. The American hand gesture for "ok" is considered obscene in many cultures. Eye contact can also be considered rude. Being aware of these small differences helps promote successful business meetings.


3. Use open-ended questions to avoid miscommunication. Many cultures have difficulties with saying no, so instead you will get an indirect answer. They do not want to disappoint you, so instead you get a more polite answer, such as, "We will try." Open-ended questions provide opportunities for a better explanation and clarification.


4. Speak slowly in a conversational manner with individuals who have trouble with the English language. Be patient. Talking loudly or finishing sentences does not improve communication and it is rude.


5. Make yourself aware of business customs to improve communication. Gifts may be appropriate for business meetings in some cultures, while the practice is not typical in other cultures. It is important to know when you are expected to pay and when to let your host get the bill. Tipping, table manners and toasts vary by culture. Ask associates who have dealt with other cultures for advice. Information is also available in travel books and online.

Tags: business meetings, other cultures, conducting business, improve communication, personal relationship, with your