The only way you can achieve your fundraising goals at a fundraiser event is to make sure people attend. With that said, promoting the fundraiser and getting the word out is the first step that needs to be taken. If people don't know about the event, they won't attend. The second step is making the event sound like something where people want to spend their time.
Press Releases
Type up and send out professional press releases to local newspapers, radio stations, TV stations and online news sources. RedHotFundraising.com suggests including catchy headlines with these press releases to get people interested enough to read the rest. Include all the information that people will need in order to attend, such as the who, what, where, when and why.
Advertisements
Drive around the town where the fundraiser will be located, or the surrounding towns from where you hope people will attend, and hang fliers in local businesses that allow advertisements. Make the fliers look professional and fun. Advertise in the local newspapers. Advertise online on social networking sites like Twitter and Facebook. Use word of mouth, which never goes out of style.
Personal Letters
Write personal, invitational letters to people you hope will attend. This could be independent people, influential leaders, town officials, business managers or anyone that might help your cause. RedHotFundraising.com states that having influential people attend your event will help attract others to the event too.
Activities
Advertise the activities that will be included at the fundraiser. Let people know what they will be doing and why they want to do it. Announce that they will be served a home cooked meal or that they can get their car washed. Tell them they can buy raffle tickets that could possibly score them an impressive prize and there will be a cash bar. Focus on what they, not you, will get out of it.
Tags: they will, local newspapers, people attend, people know, people will, that they, what they