Choosing the wrong month could cause a product failure.
Did know know that the month you send out your flier could have a huge impact on the number of responses you receive? Studies have proved just this point. You shouldn't stop sending out mailers if it isn't a "hot" month, though. The thing to remember is that business never really stops -- it's just slow at times.
December
Time and again, December has been shown to be one of the months to send your mailer. In the holiday season, people are looking for gifts to purchase. For many categories such as entertainment, reading and self-improvement, this is the month to choose.
June
June is a pretty good month for hobbies, home improvement and mailers related to parents and children. This is because many parents are home more often during the summer to take care of their children, who are on vacation from school.
September
September also does well with parents and children because of back-to-school events. Hobby mailers are also good for September. Though September may not be at the top of the list, this may indeed be the perfect month for you. Experiment and see what works best for your company.
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