Email marketing campaigns are an inexpensive marketing strategy.
An email marketing campaign is an easy, inexpensive way to reach a broad customer base. By using a regular schedule of emails, you can maintain a relationship with current and potential customers. An email marketing campaign is a way to test a new strategy and make adjustments. You can make mistakes and try out bold ideas without wasting a large percentage of your marketing budget.
Product Follow-ups
For customers who have ordered products, you can create a follow-up marketing campaign to offer assistance and push similar products that might also be of interest. You might offer helpful tips for the use of the new product, suggest ways to improve the user experience, or note products that are good to use with the original purchase.
Online Exclusive Discounts
Everyone loves to save money, and an email marketing campaign is an easy method to offer a special online discount for list subscribers. If your company offers online ordering, you can create a special discount code and send it out in a special email blaster. If you only do in-person orders, you can request that recipients print out a coupon or even print out the email itself and bring it in. To make the promotion special, tailor the discount to a specific group of customers. For example, it can be geared towards people who have purchased a specific project, been a client for more than a year, or live in the local area.
Seasonal Promotions
Holidays and season changes are an excellent time to send out special marketing campaigns. You can offer a special holiday promotion, or tailor your content to the seasonal needs of your clients. For example, if you own a hardware store, you could promote a new line of snow shovels and ice scrapers in the winter, gardening tools in the spring, or bug repellent and tiki lamps in the summer. By making the content specific to the time of year, you demonstrate an understanding of your customers' needs.
New Products
Each time your company releases a new product, upgrade, or line, you can send out an email announcement. If you have the information about past orders, you can tailor each email to reflect the needs of the client to increase the success of the campaign; this will allow you to avoid sending irrelevant emails to customers. For each email, include links back to your website to increase traffic.
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