Advertising careers offer a wide range of options.
Career options in the advertising field include many communications-focused choices. These particular careers will give you the chance to put both your advertising and your communications skills to use for a business, nonprofit organization or advertising agency.
Media Planner
Media planning is one subset of advertising that employs communications skills. Media planners determine when and where a company will place its advertisements and in what medium (TV, radio, newspaper, magazine, online, billboards and more). In this role, it's important to understand the different communications vehicles available for advertising as well as the role of budgeting.
Public Relations
In addition, advertising can also involve public relations skills, in which a communications background is particularly important. Public relations professionals promote companies, products or services to the media in hopes of obtaining news articles on their topic. They also respond to questions from reporters, and need to have top-notch communications skills to do so well.
Copywriter
A copywriter is another advertising job that entails good communications skills; in this case, writing and editing. Copywriters craft copy for ads, articles and websites, highlighting key messages and creating catchy copy.
Creative Director
A creative director also employs communications skills in the field of advertising by supervising all of the creative work performed by a team. This can include copy, art, digital marketing and more. It requires good communication on the team level as well as good writing and editing skills.
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