Marketing is crucial for a home care agency.
With the high level of competition in the home care industry, marketing is crucial for business success. Because the audience for a home care agency is relatively narrow in scope, your marketing efforts must be targeted; as you develop a marketing plan, consider how you can reach people who are in charge of finding home care for their families or themselves. By putting your message and company name in front of decision makers before and during the home care search process, you can increase profits and ensure the success of your agency.
Instructions
1. Define your unique selling point. If you are operating a home care agency in an area with a large senior population, look for the features or services that set your business apart. With all other things being equal, your advantage can be the thing that causes customers to choose your agency over others. Consider things such as price, 24-hour care, flexible care plans and added services like prescription delivery or transportation.
2. Hire a professional design company to produce a website and a brochure. Choose a professional design and have the company create a brand identity or work with your existing brand to ensure a continuous aesthetic. Optimize the website for phrases that families will search for when looking for home health care, including your location. Write website copy that emphasizes your unique selling point.
3. Add branding to your staff's vehicles. Because home care agency nurses and staff tend to drive frequently, your vehicles can be an inexpensive marketing effort. Place vinyl adhesive decals on the sides of cars with your logo, website URL and phone number.
4. Network with local hospitals and doctors' offices. Call and ask to be added to the list of home care agencies that are recommended to patients and families after surgery or other health issues arise. Visit each location and drop off brochures, business cards and information sheets. In giving families instant access to your information when they need it most, you can increase the chances they will call.
5. Get local publications to profile your business. Spread the word about your home care agency to build awareness even before the need for services arises: Call newspapers about getting profiled in a special business section or contact bloggers in the area to ask about guest posting. The more you can get your name out into the community, the more aware potential customers will be when they need to choose a home care agency.
Tags: home care, care agency, home care agency, professional design, selling point, they need