Marketing and promotion is crucial to being successful as a real estate professional. Ideas for promotion can come in all shapes and sizes, but some are more successful than others.
Answer Questions
One of the best free promotional tools is to respond to questions on public message boards in regard to real estate. Be sure to include your full contact information and a link to your website for the best exposure.
Events
Sponsoring events having to do with real estate or real estate finance is a great way to promote your business. The best venue is to join a local Chamber of Commerce and social network.
Media
Another way to promote real estate is by the use of news releases or articles written by you submitted to local publications. This not only helps to solidify your professional presence, but it helps you maintain a profile of proficiency while gaining free press.
Advertise
Take out eye-catching advertisements that promote you as a professional. Taking out ads next to things people associate with success such as large homes and fancy cars are the most successful techniques.
Time Frame
Promotion takes time. Budget at least two weeks to promote any new idea, function or news release to capitalize on its success.
Expert Insight
Spend time writing ad copy and ideas that are different than the other ad copy written by other real estate professionals in your sphere. Being different is part of being eye-catching and attracting new business.
Tags: real estate