Web marketing has become a powerful tool used by businesses to reach customers.
Internet marketing has become a great way for businesses to reach customers who may not have been contacted before through traditional advertising. But in order for a business to use all of the data and communication edge that the Web has to offer, it has to use some of the effective tools available online.
Social Media Websites
Social media websites, which allow for messaging to a select group of followers or fans, has become the main thrust of most Internet marketing. When a business uses social media, it can build an audience that may have already shown interest in its product or service. Facebook.com, a well-known site on the Web, allows businesses to set up pages and then share messages with users who become its fans. This direct day-to-day communication helps businesses stay fresh in their customers' minds.
Blogging
Businesses who have their own websites can add a blog to their site. A blog can be used to reinforce to website visitors, both current and potential customers, the business' expertise. By writing a regular blog, a business can share trends in their industry, give free tips or focus on special deals it is offering customers. Blogs also allow a business to have control over its messages that they might not get with a story in the traditional media.
Niche Online Advertising
Internet advertising is very effective, thanks to the data that users are sharing, especially on social media sites. Businesses can use this data to create niche ads, which are only seen by specific users on sites like Facebook or in search results like on Google. Businesses can tailor ads to reach users of specific demographics or who are interested in specific topics. Ads with this narrow focus are usually priced according to the impressions and clicks that they generate.
Email Marketing Sites
Email marketing has the benefits of reaching a businesses existing contacts (who have already opted-in to receive these messages). Several websites offer email marketing campaign management, which allows the effectiveness of email messages and newsletters to be tracked. Users can see which emails were opened, which links inside those emails were clicks and which emails were forwarded to other users. Sites like Constantcontact.com or mailchimp.com have a variety of pricing, including some free services to a limited number of contacts.
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