Marketing and branding play a vital role in the selling of any product or service. Branding refers to how a business sets itself apart from competitors using a value system, logo and marketing campaign. Marketing deals with the promotion and selling of a product or service. Learning either is possible through one-time and ongoing courses, workshops and seminars.
Instructions
1. Enroll in a brand training course or workshop. Brand training courses teach you successfully sell the value of a brand to attract and sustain business. Online and college courses and workshops are available.
2. Learn build value into your business' products or services, position your business and its products and services in relation to the competition, and define your target market. Check that the curriculum for your course covers a range of topics related to branding.
3. Analyze the common traits of successful brands. According to the Good Brands Report 2009, "Utility, experimentation and design" are some of the common traits successful brands share.
4. Enroll in a marketing seminar or training course. Internet marketing, marketing management and marketing for small business seminars and courses are available at local universities and community colleges as well as online.
5. Learn create a solid marketing mix for your business. The term "marketing mix" is made up of four components: Product, Price, Promotion and Product distribution. A solid marketing mix can increase product exposure and expand market potential.
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