Salons offer hair styling and often a place for social interaction. Running a salon is an exciting position, which requires you to maintain steady clients, as well as recruit new ones. Finding new customers can be a daunting task for any business, especially the highly saturation and competitive salon industry.
Coupons
Coupons are an ideal way to bring in new customers that wouldn't ordinarily spend the extra money. Design and print coupons for select services at your salon and distribute manually or have then placed in your local newspaper or classifieds. They can also be placed on your website where customers can print them. Coupons work well for special occasion discount, such as holiday specials, prom discounts or Valentine's Day.
Frequent Visitor Club
Giving customers a discount for being a repeat customer increases the amount of customers that will visit your salon more than once. Create a card or club that customers can join that gives them a discount for salon services and products. This will instill the feeling that they are part of something and saving money.
Referral Discounts
Offering a referral discount not only keeps your current customers it encourages them to bring new business to the salon. Offer the customers a set amount or percentage discount for every new customer they refer to the salon. This should boost the new business to the salon and increase your current customer frequency.
Social Networking Sites
Social networking sites allow the salon a free source of advertising and a way to directly market to their audience. Most networking sites, such as Facebook and Myspace, allow business's to set up free pages where they can invite guests and add them as friends. This allows you to distribute news to your customers, as well as highlight specials and coupons. The draw back to these sites is that you are limited to the people who have found your site.
Advertising
Advertising your salon is essential when trying to boost your business. There are many avenues of advertising including a website, online classifieds, newspaper classifieds, printed flyers and TV commercials. Advertising is a proven method of increasing business but can be an expensive undertaking. Low-cost methods include placing ads on free online and local sites, such as Craigslist. Local newspaper ads and TV commercials are more moderately priced but will reach a much broader audience.
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