Communication is essential when it comes to a company's success. Effective communication creates clear objectives, implements positive change and encourages honest feedback. Certain tools can be put in place to improve customer satisfaction and empower employees to take ownership over a company's products or services. A company can utilize the Internet, feedback agents and verbal communication to maintain a level or professional excellence.
Internet
The Internet is a tool that can reach many people in a short amount of time. One of the most effective ways to communicate with customers or employees is with an e-mail blast. An e-mail blast is a general e-mail message that can be sent to an unlimited amount of people with the click of a button. E-mail blasts can be used to promote specials and can be a constant reminder of your products or services. The Internet can also be used to capture new clients through search engine optimization (SEO).
Feedback Agents
Use feedback agents such as surveys and focus groups. You can send out a survey to your customers to gather information that will give you a good idea of where the company is succeeding and where it needs improvements. Offer a reward such as a gift card or a free cup of coffee for those who choose to participate in the survey. Create focus groups to test out new products or to simply gather the general vibe of the employees. Have leadership in the company hold focus groups that gather feedback from employees for the purpose of implementing positive change.
Verbal Communication
Quality verbal communication can inspire and encourage the growth of your business. Verbal communication is used to teach, train and to make an impression on the general public. Companies hire professional spokespersons for this very reason. Make a public appearance or speech to draw attention your company.
Always be honest in your business. If your company does or says something that is inaccurately perceived or understood, always correct or apologize for the statement made.
Tags: focus groups, e-mail blast, feedback agents, positive change, products services, your business