Advertising is a growing industry in America.
The advertising industry in America is a multi-billion dollar industry. Organizations hire advertising workers to promote and market the company's products and services in an effort to increase consumer awareness of a product or interest in a product. According to the United States Bureau of Labor Statistics, jobs in the advertising industry are expected to grow faster than the national average between 2008 and 2018.
Advertising & Account Management
Advertising and account managers are usually responsible for handling the accounts of certain clients. Their duties vary in that in a small advertising firm, they may only handle a few accounts, while in a large firm, they may handle over a dozen accounts at one time. Account managers are directly responsible for client budgets and administration of the client's account. Day-to-day duties may also include assisting with an advertising campaign, achieving sales targets, researching new business leads and maintaining a relationship with existing clients. According to simplyhired.com, advertising account managers earn an average annual salary of $50,000.
Advertising & Marketing Assistant
Marketing assistants are responsible for supporting in the design and execution of a marketing plan. Marketing assistants will usually work under the guidance of a more experienced marketing manager. Their primary duty is to assist the marketing manager in promoting a product. Specific day-to-day duties may include assisting in the marketing research, assisting in the financial responsibilities of the project and carefully monitoring response data to gauge the performance of a product. According to simplyhired.com, marketing assistants earn an average annual salary of $39,000.
Advertising Coordinator
In an organization, an advertising coordinator is responsible for putting together various advertising projects for the company. An advertising coordinator may work alone or with a support team to market the company's services or products. Day-to-day duties may include selling advertisement to publishing vendors, conducting research to obtain information about a product and contacting local vendors to raise awareness about a product. According to simplyhired.com, advertising coordinators earn an average of $60,000 a year.
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