Thursday, December 24, 2015

A Job Description For The Vp Of Marketing

A VP of marketing develops strategies to increase brand awareness.


A vice president (VP) of marketing develops and implements marketing and communications strategies with the aim of growing the business and enhancing its brand and public awareness. The VP of marketing typically reports to the chief executive officer (CEO) or president and is a member of the executive team.


Responsibilities


The VP of marketing is responsible for marketing the business in the direction specified by company leadership. Working with the executive team, the VP develops short- and long-term strategies and goals to meet specified targets. The VP is responsible for developing and overseeing the marketing budget and implementing marketing strategies. This position also may represent the company at events and meetings and supervise the development of marketing materials to maintain a consistent brand and enhance the company's image and public awareness.


Job Duties


Specific duties of a VP of marketing may include evaluating market conditions, keeping up-to-date on marketing trends and demographics of customers, developing benchmarks to measure effectiveness, communicating with the board of directors and supervising department staff. Areas that typically fall under the VP of marketing's responsibilities are online marketing, events, public relations, direct marketing, advertising campaigns and creative services.


Qualifications


Qualifications for a VP of marketing often are a bachelor's degree, with a master's degree in business preferred, and 10 years experience in a senior marketing position. Other requirements may include a proven track record of developing effective marketing strategies and meeting targets, and strategic planning and public relations experience.


Skills


In addition to education and previous work experience, there are a number of personal attributes employers may seek for this position. They include strong communication skills, ability to motivate staff, negotiation skills, leadership, ability to articulate a vision, a positive public speaking presence and budget and finance skills.


Salary Information


According to PayScale.com, as of June 2010, the average salary of a vice president of marketing ranges from $113,000 to $206,000, depending on employer type. For example, a marketing VP at a nonprofit organization averages $61,000 to $121,000, while those at a company average $104,000 to $172,000.

Tags: executive team, marketing develops, marketing strategies, president marketing, public awareness, public relations