While marketing and advertising go hand in hand, there is a difference between the two. Marketing is a controlled system of planning that is designed to bring a company together with its customers. Advertising choices are one element of marketing. A careful marketing plan includes an advertising campaign meant to entice buyers to purchase. While advertising is aimed at product, marketing is often focused on a company as a whole. A strategic combination of the two can help make your business a success.
Basic Marketing Plan
A basic marketing plan should be drawn up before your company undertakes any type of advertising campaign. The plan should encompass markets you plan to target, statistics pertaining to buyers in those markets and how best to approach introducing your company to the markets based on such criteria as age, race and buying habits. When a marketing plan has been drawn up, advertising campaigns can be created and implemented.
Advertising Choices
Advertising choices are made based on the research used to build a marketing plan. Advertising campaigns can vary in scope, depending upon your company's advertising budget and the market you want to reach. When making choices for advertising campaigns, it's important to consider the information in your marketing plan. Answer questions such as "What type of image do we want out company to project?" "Who are we targeting?" and "What are the best options to accomplish these goals?"
Traditional Advertising Strategies
Traditional advertising avenues include newspaper, magazine and other print media. Radio and television are traditional advertising avenues as well. While these advertising avenues are typically more expensive and require more investment to reach a wider audience, traditional methods of advertising might be a choice if you want to reach an audience that relies less on technology for information and purchasing decisions.
NonTraditional Advertising Strategies
Nontraditional advertising and marketing strategies make heavy use of the Internet and encompass everything from email campaigns to leveraging the power of social media to put a public face on your business. Using these newer methods of marketing and advertising, you can reach a worldwide audience faster and cheaper than ever before.
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