Want to get music industry tips on what you need to write a successful marketing plan for a recording artist? The following article includes pointers on what to include for your marketing plan, publicity/media campaign and sales/retail marketing strategy. Read on to learn write a marketing plan for a recording artist.
Instructions
1. Focus on essential information. The first part is very straight forward. It includes general info like the artist name, title of the album, catalog number, list price, release date, management (name and contact info) and website. There should also be a listing of the members of the band and what instruments they play along with a track list. The last part of this is an artist overview outlining the musical genre and the act's competitive advantage.
2. Work on the marketing plan. Establish a timeline for activities such as the date the record is complete, retail solicitation, press releases sent, street date, add date and any other special promotions. Include material due dates such as the date the album artwork is to be finished, date the final copy of the CD is to be finished as well as key dates for photos and fact sheets. Outline Internet marketing efforts. This should include any marketing done online including contests, giveaways, banner ads and other initiatives.
3. Establish the next steps for publicity and media campaigns. Include any media outlets that will be contacted for articles, reviews and interviews.
4. Create a strategy for sales and retail marketing efforts. Where will the album be sold? Do you want a presence in major chains, local/independent accounts or the Internet? Will there be a pre-sale for the album?
5. Those are the major points, but add any other relevant information if necessary.
Tags: marketing plan, marketing efforts, marketing plan recording, plan recording, plan recording artist, publicity media, recording artist