Landscapers use their aptitude for art combined with their knowledge of plants to create breathtaking landscapes. But a landscape artist cannot share his knowledge unless he promotes his business. Business promotion is a combination of activities that create and maintain a positive image in a customer's mind. Customer service, broad knowledge of the business and fair pricing strategies support promotional activities and contribute to the success of any business.
Instructions
1. Create visually pleasing brochures. You can use a program, such as Microsoft Publisher, Fatpaint or Adobe InDesign. Make sure the brochure lists your services, pricing, contact information and a bit about the company. You can also hire a designer to prepare brochures for you.
2. Contact a Web developer or create a website on your own. Your website's content should appeal to people in your area. Include helpful information, such as guides to weeding, planting and winterizing gardens. Several services offer website packages that make creating a site simple. Intuit, Website Builder and Wix each offer website builders.
3. Create business cards that match your brochures and website design. Creating matching promotional collateral creates a cohesive feel and helps establish your brand.
4. Contact a magnetic car sign printer and request promotional magnets for your vehicles.
5. Contact a promotional material manufacturer. Look for inexpensive items, such as pens, mouse pads or mugs, that bear your company's name and contact information. You can locate a manufacturer by searching for "promotional items."
6. Attend trade shows to promote your brand. Trade shows allow you to promote your products or services at a venue related to landscaping. The National Green Centre, the Nursery & Landscape EXPO or local trade shows provide a venue to network and reach out to customers. Trade shows are also a good place to distribute promotional items.
Tags: contact information, offer website, promote your, promotional items, Trade shows, trade shows, your brand