Increase your clientele by designing and distributing a pet-sitting flyer.
If you want a guaranteed clientele base for your pet-sitting business, you need to advertise. Creating and delivering fliers is a relatively easy form of marketing. You should not, however, rush this process. Creating fliers that will be ignored or thrown out is a waste of time. Instead, design a pet-sitting flier that looks professional, that has a catchy headline and that reveals the highlights of what makes you the best pet-sitter out there. In no time, your phone will be ringing off the hook.
Instructions
1. Brainstorm ideas for text that you will include on your flier. Come up with a catchy headline. Write two or three sentences or bullet points describing your pet-sitting service. Include types of animals you care for, if you provide care in your own home or at the client's, if play time or walks are included, and so forth. Describe your experience and credentials, if applicable. Possible recognitions may include pet-sitting certification through the National Association of Professional Pet Sitters, pet first aid or dog obedience training. Including a customer testimonial is also a nice touch.
2. Look through your photographs of pets. Pick one or two pictures to use. If you do not have any photographs, do an advanced image search online by selecting the option "labeled for commercial reuse" in the usage rights drop-down menu. Using photographs rather than clip art looks more professional.
3. Open a new document in your word processing program. Select a border style and insert. Type your catchy headline at the top. Pick a two- or three-column format and start typing; alternatively insert text boxes and type the description of your service, credentials and rates. Make sure to leave room for photographs. Key in your contact information in the lower right hand corner or along the bottom of the page.
4. Insert the pictures you have selected. Arrange text and photographs into an organized fashion. For example, a Microsoft Word marketing flier template has two columns; half of the first column consists of a photograph and the remaining one and a half columns are filled with text. If you have a lot of text, consider making a two-page flier using a three-column format. It can be printed on paper, double sided and then folded.
5. Edit your text. Print preview your flier to see if you are happy with the final product. Print copies of your fliers at home or at a print shop. If there is room in your budget, print color copies on higher quality paper.
6. Ask local veterinarian offices, pet stores and dog grooming businesses if you can leave some fliers in their establishments. My Home Business Ideas recommends leaving fliers at travel agencies and other similar businesses, since people going on vacation often need a pet-sitter. Post fliers with tear off tabs on bulletin boards in grocery stores, libraries, coffee shops, office buildings and doctors' offices. If you have fliers left over, leave some on car windshields.
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