During promotions, offer your products for free or reduced price.
The Food and Agriculture Organization recommends you plan early in the product promotion cycle. Doing so gives you a heads-up in how people react to your business or product. Also, visit competitors in your area for promotional ideas. Continue to visit and connect with these stores for possible promotional collaborations.
Word-of-Mouth
This process of promotion works for small businesses. It helps get word out fast in your local area about your products. Create a party or organize a gathering in your home or a friend's home. Advertise the event in your local newspaper as an open house. Offer your products during the gathering so word spreads. Once your business opens, many people will appreciate and pass on good word about your products. This saves you promotion time after opening your business doors.
Free Samples
Offer free samples of your products. Try this during an open house gathering. Or, try it on street corners outside your new business or similarly in a mall walkway. Drew Gannon of "Inc." says that free samples are now expanding beyond typical food and cosmetic products. Free toys and drinks work just as well for customer understanding of a product before purchase. Don't give away too many free samples. The goal is to gain revenue soon.
Displays in Other Stores
Connections with other stores help an early product promotion effort. Offer a cut of the profits to a store in exchange for a promotional poster or a display of your product. These are sometimes called point-of-sale displays. If the product is small, set up displays around checkout lanes. Also, place the name of your business on pens or key rings and have the store pass them out to customers for free.
Blogger Promotion
Promotional efforts on the Internet are essential in today's times. Try to connect with a blogger for mention of your product in their blog. However, Dustin Wax of Lifehack says working with bloggers can sometimes backfire. The reason is that bloggers are feeling used if a business doesn't give something back in return for promotion. Give the blogger you connect with a free sample of your product. This is providing a simple token of thanks for them mentioning your business or product in a popular blog.
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