Brochures are tangible forms of advertising that every company needs.
Brochures are an easily created marketing tool that potential customers can see and touch. These pamphlets should reflect the essence of who you are and what your company offers. They needn't be difficult to create, but should have a unified and coherent appearance. They should set your company apart from the competition in a positive way.
Plan Ahead
Don't rush into creating a brochure. Know what you want to say and who you are trying to say it to. Sketch out sample brochures on tri-folded copy paper, drawing spaces for images and what text you want to include. Place contact information in a logical place. Revise your design as often as necessary.
Be a Professional
Your brochure should look like a graphic designer created it. Use professional-quality images. Ensure there is adequate lighting and images show products or people who are engaging to your readers. Avoid spelling or grammar errors that aren't intentional like name brands that use creative spellings. Ensure the images and text areas flow together by using similar -- if not the same -- fonts throughout the brochure. Use images that have similar color schemes throughout the document. Conform to general brochure standards. Most include images and text, as well as contact information.
Target Your Market
Ensure the items in your brochure are designed to interest the types of clients or customers your business serves. Study your client base or potential customers. What do they look for in a company such as yours -- consider factors such as price, location and services. Determine your customers' primary needs and build a brochure showing what you can do to meet those needs.
Limit Your Print Run
Don't overprint. You should be able to make changes to the brochure if you notice needed improvements or if your products change. It may seem economical to print and distribute a large quantity but if brochures printed are inaccurate or have errors that weren't noticed before printing, it can end up costing more to reprint. Print more about a month before you'll need them.
Tags: contact information, errors that, images text, potential customers, your company