Personal training can be a satisfying and rewarding career.
Personal trainers are involved in helping people lose weight, gain weight, build their bodies or meet other specific goals in their fitness lives. The U.S. has a high rate of out of shape people and many of them want help losing weight and toning their bodies. Many will turn to the services of personal trainers. Personal trainers are out vying for customers using a variety of techniques. If you want a piece of this client base you should promote your personal training business.
Instructions
1. Develop a marketing plan. Developing the marketing plan is time for you to brainstorm how you envision your business and then write the specifics down on paper. This plan will serve as a way to keep track of deadlines and progress.
2. Determine where you will target your marketing and advertising efforts.
3. Differentiate yourself from the rest. Observe your competition and see what services they lack. Provide services not available from other trainers.
4. Create business cards, postcards, fliers and brochures promoting your business. Make sure all your promotional materials are professionally designed and are simple, clean and attractive; be concise with your wording. Make sure to include your contact information so prospects can easily reach you.
5. Pass out your marketing materials at gyms, health food stores, and vitamin shops. Attend health and fitness seminars and events and hand out your business cards.
6. Offer free trial sessions. Have prospects try your services out for a couple of hours and prove to them that your service is better than the competition.
7. Ask your existing clients for referrals. Give them incentives to do so; offer them free sessions for bringing in a new client.
8. Develop a website. Having a website is a smart and effective way to promote your business. A website gives you a central place to display your promotional messages. You can introduce visitors to you and your services through videos, online chats and blogs. When done right, a website can promote your business 24 hours a day and 7 days a week.
9. Build an email list. Register with an email list provider. Place an email capture form on your website, offer an incentive for visitors to sign up to your list, such as a newsletter. Send out the newsletter periodically. Include within the newsletter, fitness tips, advice, motivation and keep readers abreast of your upcoming events, seminars etc. Focus on building long-term relationships with members of your email list.
10. Become an expert. As a personal trainer you have a wealth of information you can share by way of public speaking and/or writing. Participate in seminars to separate yourself from the rest, write articles on fitness then post them on popular online health and fitness websites. If you have the expertise and discipline, think about writing a book on fitness.
Tags: your business, email list, promote your, yourself from rest, business cards, from rest, health fitness