Create an email list for promotion.
Promotion and marketing doesn't have to be limited to things you can send in snail-mail and posters you can hang around town. You can also use email for promotion and marketing, and you can do so in several distinct ways. Using email for promotion allows you to reach a broader audience and get more out of the dollars that you spend in advertising.
Email Lists
Buying email lists and sending emails is a good way to gather basic interest, but it can also be a way to lose clients. A general email list is used for promotion because the company or business sends a basic email to the list. The email should have your link and a small snippet of information about you. Most of the time, this can be taken as spam, but if you have an interesting subject line, and if your links and information are relevant, you might catch some clients. If you send a million emails, you might get enough interest to gather a hundred new clients. Just be sure to include a link so recipients can opt out of your mails, which will keep you in compliance with anti-spam laws, and keep the list of those who opt out updated.
Newsletters
A weekly or monthly newsletter can help you provide information to your clients. These are usually opt-in newsletters, which means that each person has signed up for them. These newsletters are sent via email but should be so full of information that any ads or links are seen as valuable information to the reader. They should be a page or two in length and can contain links to your business or affiliates, but they need to be interesting and full of relevant, new information for your readers.
Ads, Links and Promotions
You can do email promotion by using the email addresses you have gathered to send ads, links and various promotions to your customers. Don't send more than one email per week, but in the email, include things such as printable coupons, or include links to places where they can shop online. You might try to include a snippet of information in each of these emails so that the person reading feels like they have gleaned something from them. These are different from newsletters, as these are purely for promotion, and include affiliate links, promotional information and advertising. Take care to make these as personal as possible, because these are the most likely to be taken for spam and blocked.
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