Use a combination of text and graphics for a successful marketing presentation.
Marketing presentations pitch upcoming marketing plans using a combination of words, imagery, graphs and statistics. Successful marketing presentations present a compelling argument for supporting the campaign, generating enthusiasm and buzz before the campaign hits the streets. Poor marketing presentations create doubt among managers as to the campaign's potential effectiveness. Given the role marketing presentations play in garnering company support for upcoming campaigns, it's important to get it right. Learn make a marketing presentation to avoid striking out in the boardroom.
Instructions
1. Contact operations workers to find out details about the presentation room, if you're unfamiliar with it. Learn where outlets, lighting sources, whiteboards or projection screens are located. Ask about Internet access, potential disturbances in the schedule -- such as noisy repairs in the room next door -- and seating arrangement possibilities. Make make adjustments depending on room size; if there's a stage for your marketing presentation, ask for a clip-on microphone so that you're not anchored to one spot while presenting. Smaller rooms may get stuffy, so ask about air-conditioning or ventilation. If refreshments will be served, arrange for convenient wastebaskets or unobtrusive wait staff so that audience members aren't shuffling around the room toting dirty paper plates during your marketing talk.
2. Distribute copies of marketing presentation materials, including PowerPoint slides, pie charts, white papers, ad samples or screen shots. Keep text to a minimum; overloading text into presentation materials encourages audience members to tune out and read ahead rather than follow along with their information pack as a rough outline.
3. Maintain a dialogue throughout the marketing presentation so that audience members aren't bored stiff listening to a lengthy lecture. Instead, pepper your talk with questions that people can respond to with a show of hands, invitations for quick questions or clarifications, and statements from other individuals involved in the marketing campaign development. Audience members will appreciate a fresh face or different voice, especially for longer presentations. The natural interplay of different personalities from presenters helps keep interest sparked about marketing strategies discussed.
4. Reach audience members of different learning styles by incorporating various media types throughout the presentation. Audio clips, compelling graphics or live demonstrations of elements of the marketing campaign all help underscore your presentation so that participants remain engaged.
5. Choose one or two key benefits to the marketing campaign and explain these in detail. Avoid including small bits of information about numerous benefits, which can mean no one benefit is fully explored enough for audience members to grasp its significance. Honing in on a carefully selected sampling of the marketing campaign's strengths will have a more lasting impact.
Tags: marketing presentation, marketing campaign, audience members, marketing presentations, audience members