Advertising is not just about Creatives.
Advertising, as a career option, has tremendous potential in India. With international advertising agencies finding a market in India, agencies have a higher need for young professionals.
The four broad aspects of advertising are creatives or copywriters, account planners, media planners and account executives.
Finding the right college to study advertising may be the first step to getting that dream job. Most well-known colleges in India also offer placement services, which means they invite top advertising firms to recruit from their campus. While a good portfolio can be a deal clincher for a creative job, it pays to have a strong foundation in the basics of communication. These colleges have year after year emerged among the best advertising colleges in the country. They are known for their extensive courses, their focus on practical experience and the quality of speakers that they invite for seminars.
Mudra Institute of Communications, Ahmedabad (MICA)
MICA was started in 1991 and offers Postgraduate Diploma Programs, Postgraduate Certificate Programs as well as Online Courses. The two-year Postgraduate Diploma Program in Management (Communications) gives students an opportunity to specialize in Media Planning, Account Planning and overall Brand Management. Year after year MICA delivers 100 percent placements for its students, with India's leading companies recruiting from here. MICA has its own entrance test, the MICAT followed by an interview process.
Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad - 380 058
Gujarat, India
011-91-271-730-8250
mica-india.net
Indian Institute of Mass Communication (IIMC)
Located in New Delhi, IIMC is one of the oldest and most well-known institutes in India. IIMC offers a one-year postgraduate diploma course in Advertising and Public Relations. The course outlines the various aspects of advertising and even has a paper in Creativity and Campaign Planning. IIMC does not focus solely on the business aspect of advertising, instead gives a broad overview of both advertising and public relations. IIMC also does not have a placement service for its students. Applicants must take an entrance test designed by IIMC. Students that pass the test will qualify for an interview.
Indian Institute of Mass Communication (IIMC)
JNU new campus,
Aruna Asif Ali Road,
New Delhi - 110067, India.
011-91-2674-2920/60
iimc.nic.in
Symbiosis Institute of Mass Communication (SIMC)
SIMC, offers a two-year postgraduate diploma course in Communication Management. This course gives an overview of all forms of Communication while allowing students to specialize in Advertising or Public Relations. A residential campus, SIMC applicants must take the Symbiosis National Aptitude test (SNAP) to be eligible. The course is divided into four semesters with the first two semesters focusing solely on basics of communication. SIMC also invites Speakers who are well-known in the media industry to interact and share their experiences through seminars. SIMC also has a hands-on-approach and a huge percentage of the marks are based on internships and projects.
SIMC - Symbiosis Knowledge Village (PG)
Gram: Lavale, Taluka: Mulshi
Pune - 411042
Maharashtra, India
011-91-20-3911-6100
simc.edu
Symbiosis Institute of Business Management (SIBM)
Perhaps the most well-known college under the Symbiosis banner, SIBM has consistently maintained its reputation as one of the best business schools in India. With campuses now in Pune and Bangalore, SIBM has extensive programs in Business Management and Business Administration including a two-year MBA Program. Though this does not focus on the basics of Communication or the Creative aspect of Advertising, it may be beneficial for Media Planners and Account Executives. SIBM has a 100 percent Placement record and year after year companies line up to recruit from this college. SIBM has its own entrance test, followed by two rounds of interviews.
SIMC - Symbiosis Knowledge Village (PG)
Gram: Lavale, Taluka: Mulshi
Pune - 411042
Maharashtra, India
011-91-20-3911-6100
sibm.edu
Xavier Institute of Communications (XIC)
Advertising is a dynamic industry and trends keep changing on a daily basis. The program keeps their curriculum current by inviting speakers from the industry to speak about their experiences. XIC offers an extensive course in Advertising and Marketing. The course not only offers the basics of communication but teaches about consumer behavior and has a whole paper dedicated to Ad Film Making and for Creatives, a course in prepare a good portfolio. XIC has an online entrance exam, followed by an interview process.
Xavier Institute of Communications
St. Xavier's College
Mumbai - 400 001. India
011-91-22-2262-1366/2262-1639
xaviercomm.org
Tags: Institute Communications, after year, basics communication, entrance test, Institute Mass, Institute Mass Communication, Mass Communication