Marketing executives tend to need need both tactical and strategic skills.
A career as a marketing executive is ideal for someone who possesses multiple skills, including good verbal expression, people skills, technical abilities, and business analysis experience. Marketing executive jobs tend to be highly varied, with time spent in the day both doing desk tasks such as writing or pricing analysis, and more active tasks such as presenting, meeting customers, and organizing events.
Salary Range
Marketing executive salaries range widely, depending on the job title, level of experience, size of company, and education level of the marketing executive. Depending on their level of experience and the size of the company, a marketing executive can bear the title CMO (Chief Marketing Officer), VP of Marketing, Director of Marketing, or Marketing Manager. Each of these titles reflects a different salary level, even at the same level of responsibility. In addition, having an MBA, working at a larger company, and having more years of experience all come to bear on marketing executive pay rates. Most marketing executive roles are full-time, and come with a complete range of benefits, including insurance, paid time off, retirement benefits, and tuition reimbursement.
Salaries
Senior marketing executive salaries range from $120,000 to over $300,000 as of 2011, according to MySalary.com. More junior marketing executives, those with less experience or lacking a master's degree, can make between $49,000 and $119,000, according to Payscale.com, as of 2011.
Duties
Marketing executives handle or manage all aspects of a company's marketing programs, from market research to public relations. They can supervise a staff that manages different aspects of the marketing function, or, at smaller companies, handle many of the marketing functions themselves. Skills in copywriting, analytical skills, and technical skills can all come into play for a marketing executive. In addition, most companies contract some of their marketing functions to specialized agencies, making vendor relations also an essential part of a marketing executive's job.
Training
Marketing executives can have backgrounds in business, the liberal arts, or the social sciences. In addition, at technical companies, some marketing executives have a bachelor's degree in computer science or engineering. A master's degree, generally an MBA, is often a requirement for many companies' top marketing executive.
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