Auto Advertising Ideas
Successful auto retailers maintain a high volume of potential customers through innovative advertising strategies. Whether you focus on new car sales, uses cars or a mixed sales strategy, reaching potential clients motivated to buy is the key to your long-term success. The best auto advertising ideas increase exposure of your company, encourage lot visits and lead to higher sales volume.
Local TV Program
Reach potential customers in their homes through a fast-paced, entertaining local television program. Create a program that features many of your cars and special offers in a highly stylized manner that is entertaining. Consider models, on-air prizes, competitions and "slashing prices" routines to entice customers to your car lot. Maintain a rapid pace for maximum car exposure and to maintain your audience's attention. You can build up a fan base by creating "personalities" out of your sales staff, which can lead to increased lot visits by individuals wanting to meet your staff members.
Referral Program
Create a referral program with local repair services, tow truck and insurance companies. Distribute cards to these businesses that can be given to their customers who are in need of a new automobile. For every customer who purchases a vehicle from a referral, provide a monetary reward. Consider putting a coupon or discount offer on the card to encourage their customers to visit your car lot.
Recalls
Use recall announcements to send targeted advertising messages to your potential customers. If a customer purchased a vehicle from you that are part of a recall, send a letter that describes the recall and provides convenient options to perform any needed repairs or upgrades to fix the problem. Enclose an offer for a discount on a new vehicle purchase. When the customer comes to your auto lot to repair the recall issue, you will have the chance to upgrade them to a new vehicle or replace another family car.
New Residents
Target families or individuals who have recently moved into your community. Send a welcome letter and offer your services for sales and service. Enclose a coupon for a free oil change or other service to entice them to your car lot and become familiar with your company. New residents may find they need a different size or type of vehicle due to climate and driving conditions in your community. You can obtain lists of new residents from companies such as InfoUSA.com.
Tax Refund
Advertise a special promotion around tax refund time that offers to double the amount of someone's refund off the price of a new car. Advertise this message on radio announcements and in television spots. You will target individuals who have sufficient funds to pay for a down payment and who have earned enough money to qualify for a refund.
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