Google publishes SEO best practices for driving visitors to a business website
To get visitors to your business website, they need to find your business website on a search engine results page. However, this is not enough. You want people to click on the link to your business website. Search engine optimization is a process in which you supply information about a web page, such as the title and description of a web page, so it shows up on the search engine results page. This information helps convince search engine users to click through to your site. Google publishes a set of best SEO practices and guidelines to help business website owners get more visitors to their business website.
Instructions
SEO Best Practices
1. Create a meta page title tag that accurately describes the topic or content of each page and put the title in the tag of the server file that creates the web page. Title tags are important because they appear on the search engine results page and they tell search engine users what the page is about. Compelling and descriptive title tags will help to drive visitors to your business website.
2. Create a Meta description for each page and put the description in the tag of the server file that creates the web page. Descriptions should be different for each page. A description is important because that too will appear on the search engine results page. Like the title, it tells search engine users what the page is about. A compelling and descriptive page description will also help to drive visitors to your business website.
3. Create human readable URLs that are simple to understand. The URL should contain three or four relevant keywords that accurately reflect the topic or content of each page. For example, the URL of this article could be "drive-visitors-business-website.htm." The URL also appears on the search engine results page and it will help drive visitors to your business website.
4. Accurately describe any images in the "alt" attribute of the images that appear on your web pages. Images on web pages will now show up on a search engine result page. Each images has what is called an "alt" attribute, and you want to supply an accurate description of your image because these descriptions can help a search engine user decide whether to click through and become a visitor to your business website.
Tags: search engine, your business, business website, business website, engine results