Use classics like a wheel of fortune for fairgoers to spin and win prizes.
Fairs have a built-in element of fun that companies and organizations can build on to draw attention to their products and services. Build on popular and classic ideas by incorporating contemporary updated twists. Make games or contests short so you can keep drawing new participants and promote your products to more people. Pass out inexpensive, but colorful giveaways branded with your logo like key chains, sun visors and flying discs to passersby to continue attracting people to your booth or exhibit area at the fair.
Job Fair Celebrity Look-alikes
Hire celebrity look-alikes to pass out brochures and fliers at job fairs. Look for a Bill Gates, Donald Trump and Oprah Winfrey look-alikes and other successful people in business. Have the lookalikes walk the aisles at the job fair and pose for pictures with job fair attendees. This idea can be used to steer people to an exhibit booth or pass out discounts for office supply products and photocopy services to print resumes or for discounts on clothing at department stores and boutiques.
Health Fair Biggest Losers
Public service health agencies and insurance companies can draw attention with "biggest loser" promotions. Develop software that shows health fair attendees what they could like if they shed weight. Take digital head shot pictures of booth visitors and graphically display their bodies at their current weight and what they could look like by losing 10, 20 or up to 50 pounds and more. Create "body templates" of people in swimming suits, tight jeans and body-hugging dresses and sweaters to let them visualize what they would look like if they slim down. Use the opportunity to pass out literature such as weight-loss plans, recipes and guides to eating healthy.
Stilt Walkers
Grocery stores can promote sales by getting a person wearing stilts to appear at county fairs. He can be dressed like Uncle Sam for a Fourth of July fair, or dress like a butcher with a long white coat. Or, promote a new product such as ketchup, snacks or cereal, by having a couple of stilt walkers dressed in costumes that look like a product's package. Have him walk through the fairgrounds, showering the crowd with discount coupons to use on grocery purchases.
Wind Tunnel Money Maker
Banks and other financial companies can rent a wind tunnel to host a promotion booth at art fairs, county fairs and carnivals that attract a big crowd. Put "play money" inside of the wind tunnel and allow people at the fair to go inside. Set amounts of money for the contestants to catch in 10 seconds to win free gift cards, such as catching $100 to win a $50 gift card or catching $1,000 and winning $1,000 in real cash.
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