Promotional giveaways can help your company in many ways. Giveaways are a great way to spread the word about the products and services your company offers. Giveaways can promote business when used as performance incentives for your sales staff. Using giveaways can help your company stand apart from the competition and get new customers interested in your product. Use these promotional giveaway ideas to boost your business' recognition and profits.
Make it useful
Instead of giving away trinkets that have little perceived value, give the recipients something they can use. Try to give away something that relates in some way to the business you're promoting. Look at things from your customer's perspective. Think of a product you sell. If someone buys your product, what else would they need? If you sell laser printers, for example, offer a package of paper. If you sell computers, offer a mousepad or a small pack of blank CDs. Something useful that relates to the product is likely to make a favorable impression in the minds of your customers.
Free information
Another low-cost giveaway for promoting your company is information. You often see this on food products. Soup cans, for example, have recipes printed on their labels that incorporate the product. Health food stores offer literature on various health topics with the products they sells. If you sell automotive products, a booklet on ways to keep your car running great can easily promote customer goodwill at very little cost.
Reward the elite
Giveaways can also be used to reward loyal customers. This will also motivate your other customers to become part of the loyal-customer group. Offer a discount on every seventh purchase, or offer a free item for purchases above a certain amount. Customer rewards can turn occasional customers into repeat customers.
Reward referrals
Give away freebies or discounts to people who refer business to you. Word-of-mouth advertising can be very powerful for your business. If you see a commercial for a local restaurant, it may make you slightly curious. If a friend tells you how great the food is at that restaurant, you're more likely to give it a try. Use this to your advantage by trying promotional giveaways to encourage word-of-mouth advertising about your business throughout your community.
Reward Complaints
Complaints can provide you with valuable feedback on grow your business. Instead of looking at complaints as a problem, seize the opportunities they present. When a customer approaches you with a complaint, consider offering a freebie as an apology on behalf of your business. Some of those customers may still be upset, but a few will become repeat customers because of your willingness to see it their way and make things right.
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