Appeal to loyal Apple customers when designing promotions.
When you are selling Apple computers, marketing is an important part of reaching out to Mac-friendly users. As you develop a marketing strategy, consider how you can capture the attention of people who are likely to use Apple products by focusing on their unique interests.
Market to Designers
Many graphic and Web designers use Apple computers because of the quality of their displays and the capability of the processing system to handle design and video files. Take advantage of this pre-existing audience group and create promotions targeted to designers. If you are marketing Apple desktop computers, for example, you might hold an in-store demonstration that shows a full layout on the screen to demonstrate the convenient work space. You can also have a workshop that helps designers understand Mac operating system's compatibility with major design programs and built-in programs that handle the exporting and merging of different file types.
Focus on Gadgets
Apple gadgets like iPods and iPhones are popular even with consumers who use PC computers. To convert PC users to Mac customers, focus your promotional efforts on the ease of using multiple Apple products together. Because all Mac products run the same applications, like e-mail and calendars, users do not have to worry about conversion between Apple and PC or run the risk that data will be corrupted when moving between different platforms. As part of a marketing campaign that emphasizes ease of use, offer a free iPod with purchase.
Maintenance Options
It can be more difficult for a Mac user to find computer technicians who are able to repair their computers, particularly in rural areas or small towns. If you have technicians on-site who can address Apple problems when they come up, use it to your advantage in promotions. To reassure customers that they will have experienced, capable help, run a promotion that includes a service package with each purchase of an Apple computer. Depending on how you run your business, it might be for a period of time or a certain number of hours.
Back to School
When students go back to school in the fall, many parents look to buy them computers. Because Apple computers generally have a higher price point than other brands, do a back-to-school promotion to overcome cost concerns. You might offer a discount for students from a major university in your area, for example, or hold a contest for students to win a free computer. By giving parents extra value, you can encourage them to become regular customers.
Tags: Apple computers, Apple products