Promotional gift giving is one of the most effective ways a company can help create goodwill with its customers while engaging in a marketing strategy that can help draw more attention to the company. Promotional gifts are a great way to show your customers appreciation and attract new customers at the same time, making promotional gifts ideal for a new or established company.
Pens and Calenders
Ink pens branded with your company logo or a calender with your company's logo on it are promotional gifts that can be effective because they are functional. People use ink pens regularly and look at calenders throughout the year, making these two promotional gifts ideal for keeping your company's image in front of your customers. Notebooks and sticky notes branded with your company logo work in the same way. For a fun promotional gift, consider a deck of playing cards with your company logo on them.
T-shirts and Hats
Clothing items are ideal not only for keeping your company logo in front of your customers, but also they can act as walking billboards because your customers likely will wear them in public. This gives you an opportunity to get your company's name and logo in front of a large audience, making T-shirts and hats a promotional gift that might pay off in future business.
Coffee Cups and Travel Mugs
Coffee cups branded with your company's name and logo are excellent for promotional gift giving because a coffee cup is likely to be used, keeping your company in your customer's mind. Travel mugs work much the same way, but because travel mugs are designed to be taken on the road, they can also act as a marketing strategy for getting your name and image in front of a larger audience.
Decorative or Office Gifts
Giving decorative items or home office items such as paperweights, snow globes, letter openers and key chains to clients will use on a daily basis work well. Decorative items are often kept on display, keeping your company in front of your customers and reminding them that your company cared enough to give a gift. Office items that will be used or kept in view also work well.
Greeting Cards
Simply sending your customers a greeting card on holidays or a birthday card on their birthdays can inspire goodwill with them and help keep your company at the forefront of their thoughts.
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