A marketing degree can set you up for success in the business world.
A Bachelor of Science in business marketing can prepare you for a career as a business consultant, or to work in e-commerce, marketing analysis and research, advertising or customer service. With the practical focus and versatility that a marketing degree offers, it is considered one of the more practical subjects to major in while in college. According to Ferris State University, "one out of five presidents...in the nation's top 500 business was a marketing major."
Common Courses
Courses and subjects commonly taken to obtain a marketing degree include advanced mathematics and statistics as well as computer technology focusing on databases and spreadsheets. Other courses include communication, accounting, business law, public relations and media communications. Certain programs may offer specialized organizational psychology courses or special study on the history of advertising.
Economics
One of the fundamental subjects underpinning marketing is economic theory, both in terms of macro- and micro-economics. Macro economic theory is the study of large-scale national and international trends, including trading, stock markets, globalization and the interrelatedness of multiple national economies. Micro-economics studies the finer details of consumer spending and how individual households and businesses interact with each other as part of the larger economic picture.
Research and Analysis
Knowing perform market research and analysis is one of the most important functions of an individual focusing on marketing. This knowledge allows you to find ways to survey and analyze current trends in commerce, advertising and consumer spending to help predict future trends on which you can capitalize. Market research and analysis is also important for entrepreneurs who are interested in developing or filling a niche where their business can thrive.
eCommerce
Courses in Internet technology, social media and other electronic forms of marketing and communication are extremely useful in today's commercial environment. Learning to leverage the buying power of the consumer through effective online advertising and mastering the use of social media can focus attention effectively on your brand or product.
The Next Step
Obtaining an internship is one of the more helpful ways you can set yourself up for a career in marketing after you graduate. An internship often leads to a well-paying position immediately after college. An internship also exposes you to real-world experience in your chosen profession. The contacts you make can be invaluable in networking and a letter of recommendation from your internship supervisor can set you up for success after you receive your degree.
Tags: marketing degree, business marketing, consumer spending, economic theory, research analysis