Ensure that the giveaway is a successful investment by effectively promoting it.
Giveaways are a common promotional tool used by marketers that range in size from an all-inclusive cruise for two, to concert tickets, to even little gift baskets. Businesses are able to effectively promote their products and brand names by offering giveaways. Careful planning should not only be made for the product or vacation package that will be given away, but also the methods of promoting the actual giveaway. For a giveaway to be a success, there should be hype and excitement throughout the targeted market. The giveaway should also be memorable and encourage a large number of participants to enter.
Instructions
1. Send out a press release. By issuing a press release, the giveaway is more likely to be found by news agencies or reporters that are willing to do a story about the company or announce the giveaway to its base.
2. Ensure adequate timing. The deadline for the giveaway should be far enough into the future so that people do not come across it when it is too late to register. However, the deadline should not be set too far into the future because it will most likely be forgotten and the excitement generated will be lost. Most giveaway promotions should allow at least six months to one year for marketing efforts to take effect.
3. Start a viral marketing campaign. You can create a YouTube video, podcasts, e-cards or a Facebook fan page. It could even involve a combination of all three. The trick to a starting a successful viral campaign is to make it catchy and easy for people to share with others, no matter which method is used. A marketing campaign is considered to be viral when it quickly spreads throughout the target audience at an exponential rate, which is usually accomplished through the use of social networks.
4. Create relevant articles. Write articles that provide useful information, whether they are about your products, services or industry. Each article should include a short announcement about the giveaway and a link to a webpage to provide readers with more information.
5. Place announcements in newsletters. Continuously remind readers of your newsletter about the promotion. If your company provides a daily email, then promote it once a week on alternating days to ensure the message reaches as many people as possible.
Tags: giveaway should, into future, marketing campaign, press release