Media portray social culture every day in many ways.
From the Internet to movies, news and magazines, social culture is reflected by mass media. Social culture is also referred to as popular culture. The media reflect social culture in different forms, and not always in a positive manner.
News
Newscast topics seek attention and mean to turn heads. When portraying social culture, much of the news focuses on never-ending cultural changes. The subject rarely seems to be a good deed or positive impact that social culture has made, such as the green movement or education, but rather focuses on the negative, such as swearing or "sexting." This makes social culture appear to have a negative influence, which isn't always the case.
Magazines and Print Media
A wide variety of representations of social culture are circulating at any given moment, from the articles in magazines to newspapers and books. Most portray social culture figures as a beautiful, skinny and flawless bunch, with an unlimited source of money. From the sexy photos found in popular magazines to the topics of articles--which are usually sex, beauty and sometimes fitness--culture is reflected in a clouded way that can misrepresent it to the masses.
Ads
Advertising isn't commonly thought of as a form of media, but it is and it certainly reflects social culture. From TV shows to makeup and clothing, ads highlight social culture and most commonly portray society as shallow, hungry consumers. From what people eat to what they wear and use on their skin, all popular items are portrayed through ads on TV, the Internet and print media.
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